Yappo: Revolutionizing Social Commerce for Businesses
Table of Contents
- Introduction
- What is Yappo?
- Social Commerce: A Brief Overview
- The History of Yappo
- Yappo's Platform and Features
- Reviews and Ratings
- Loyalty and Referrals
- SMS Marketing
- Visual UGC (User Generated Content)
- Customer Success Stories
- Getting Started with Yappo
- Kickoff and Planning
- Integration and Learning
- Going Live
- Results and Growth
- Yappo Pricing Plans
- Free Plan
- Premium Plan
- Pros and Cons
- Conclusion
Yappo: Empowering Social Commerce for Businesses
In today's digital landscape, e-commerce has become an integral part of conducting business. With the rise of social media platforms, a new trend known as social commerce has emerged, revolutionizing the way customers shop online. One platform that has been instrumental in driving social commerce is Yappo. In this article, we will explore what Yappo is, delve into the concept of social commerce, uncover the rich history of Yappo, discuss its platform and features, showcase customer success stories, guide you on getting started with Yappo, provide an overview of its pricing plans, and present the pros and cons of using this innovative e-commerce platform. So, let's dive in and discover how Yappo is empowering businesses in the world of social commerce.
1. Introduction
The world of e-commerce has undergone a significant transformation in recent years. With the advent of social media platforms, the way customers shop online has evolved. Social commerce, defined as the selling of products directly within social media platforms, offers a streamlined shopping experience without customers ever needing to leave the social media site. This article explores Yappo, a user-generated e-commerce marketing platform that has harnessed the power of social commerce to provide businesses with advanced solutions for customer reviews, visual marketing, loyalty programs, referrals, and SMS marketing.
2. What is Yappo?
Yappo, an acronym for "Your Opinion, the Public Opinion," is a user-generated e-commerce marketing platform that empowers businesses to gather, curate, manage, and respond to all kinds of user-generated content from a single platform. Yappo leverages this content throughout the buyer's journey, increasing brand awareness and driving sales. Through its integrated solutions, Yappo enables businesses to collect and leverage customer reviews, ratings, loyalty programs, referrals, and SMS marketing to maximize their revenue potential.
3. Social Commerce: A Brief Overview
Social commerce differs from social media marketing, where the goal is to drive referral traffic from social media platforms to a website or online store. In social commerce, the entire shopping experience takes place within the social media site, providing consumers with a more streamlined process. With features like chatbot checkouts, autofill payments, and delivery details, social commerce offers convenience to customers with fewer clicks and taps than traditional e-commerce. This enables businesses to provide a seamless purchasing experience directly within social media platforms.
4. The History of Yappo
Yappo was founded in 2011 by Tom Taggeran and Omri Cohen. The inspiration for Yappo came from Tom's personal bad experience with buying a camera online and being misled by fake reviews. Joined by his friend Omri, they sought to fix the problem of fake reviews and looked at the marketing potential of reviews in general. Yappo's initial goal was to eliminate fake reviews and ensure authenticity and trustworthiness in the reviewing process. Over time, Yappo expanded its offerings to include mobile-friendly review collection, integration of reviews into social marketing and search marketing, and the collection of various forms of user-generated content.
4.1 Early Success and Expansion
In the early stages, Yappo raised $800,000 in seed round funding from Israeli investment firms. This funding allowed Yappo to expand its user base, hire more employees, and position their platform for post-beta launch. Today, Yappo powers some of the world's fastest-growing brands, including Movement Watch, Steve Madden, Patagonia, GoPro, Chubbies, Everlast, Drunk Elephant, and Gym Shark.
4.2 Customer Success Stories
Yappo has garnered praise from its customers for its agile and single-platform approach. Steve Madden, a renowned brand, acknowledges that Yappo improves their ability to provide a unified customer experience across all their brands. Movement Watch CEO emphasizes the importance of a great purchasing experience that Yappo simplifies.
5. Yappo's Platform and Features
Yappo offers a comprehensive platform with a range of features designed to empower businesses in their social commerce journey. Let's explore some of the key features Yappo provides.
5.1 Reviews and Ratings
Customer reviews and ratings have a significant impact on purchasing decisions. Yappo allows businesses to collect and leverage reviews, ratings, and Q&A with artificial intelligence-powered requests. By using frictionless in-mail technology, Yappo helps businesses maximize response rates and bring back past shoppers with personalized coupons.
5.2 Loyalty and Referrals
Building customer loyalty and generating referrals are crucial for business growth. With Yappo, businesses can create customized rewards and referrals programs to engage existing customers and reach new ones. By incentivizing customers to refer others and rewarding their loyalty, businesses can foster a community of brand enthusiasts who continue to support them.
5.3 SMS Marketing
SMS marketing offers a powerful way to connect with customers directly. Yappo provides an easy-to-use SMS flow builder that maximizes ROI for e-commerce brands. Businesses can send personalized messages based on real-time triggers and engage in one-on-one conversations with customers. Additionally, Yappo offers tools to generate new subscribers quickly through cart opt-ins, subscription forms, and keyword campaigns.
5.4 Visual UGC (User Generated Content)
User-generated content is a valuable asset for businesses. Yappo's visual UGC feature allows businesses to seamlessly combine customer photos, videos, and reviews in customizable display options. This not only enhances brand engagement but also expedites the pathway to purchase by encouraging product discovery through shoppable galleries.
6. Customer Success Stories
Yappo has been a gamechanger for many brands, including Steve Madden, Patagonia, GoPro, and Gym Shark. These brands have experienced tangible benefits by leveraging Yappo's platform. Steve Madden praises Yappo's approach for improving their ability to provide a unified customer experience across all their brands. Movement Watch, on the other hand, highlights the importance of a great purchasing experience that Yappo simplifies.
7. Getting Started with Yappo
To get started with Yappo, businesses go through a step-by-step process that ensures a smooth transition to the platform. This includes a kickoff and planning phase, integration and learning, going live, and tracking results and growth.
7.1 Kickoff and Planning
Businesses are assigned a specialized customer success manager and a dedicated solution engineer who work together to create a tailored plan based on the specific needs and requirements of the business. This plan outlines the steps to get started with Yappo and ensures a seamless onboarding process.
7.2 Integration and Learning
During this phase, businesses integrate Yappo with their e-commerce platform and tech stack. They also receive guidance on how to optimize Yappo to get the most out of its features and functionalities. This phase helps businesses discover the full potential of Yappo and its various integrations.
7.3 Going Live
Once integration and learning are complete, businesses officially launch Yappo. This marks the beginning of a new era, where conversation-driven user-generated content pours in, boosting brand engagement and loyalty. Yappo's loyalty and referrals program also helps convert casual shoppers into loyal brand enthusiasts.
7.4 Results and Growth
Businesses can track their results and growth with the help of their customer success manager. Quarterly business reviews are conducted to align on best practices, set goals, and optimize strategies for future growth. This collaborative approach ensures that businesses get the most out of their investment in Yappo.
8. Yappo Pricing Plans
Yappo offers two pricing plans: the Free Plan and the Premium Plan. Let's take a closer look at each of them.
8.1 Free Plan
The Free Plan includes 50 monthly review request emails, on-site widgets, basic customization, content management, and moderation. It offers a basic set of features for businesses looking to explore Yappo's potential without financial commitment.
8.2 Premium Plan
The Premium Plan provides businesses with a more advanced set of features and customization options. While specific pricing details were not readily available, the Premium Plan reportedly starts at $19 per month and can range up to $1,000 per month based on different package options. The Premium Plan includes custom monthly orders, multi-channel content generation, advanced content management, and support from a dedicated success manager.
9. Pros and Cons
Pros:
- Comprehensive platform with advanced features
- Streamlined social commerce experience
- Customer success stories from reputable brands
- Tailored onboarding process with dedicated support
- Free plan available for businesses with basic requirements
Cons:
- Pricing details for the Premium Plan can be unclear
- Limited information on the scalability of the platform
- Relatively new in the market compared to established competitors
10. Conclusion
Social commerce has become a crucial aspect of online business, and Yappo has emerged as a powerful platform that enables businesses to leverage this trend effectively. With advanced solutions for user-generated content, loyalty programs, referrals, SMS marketing, and more, Yappo empowers businesses to engage customers, enhance brand awareness, and drive sales. By providing seamless integration with e-commerce platforms and offering a tailored onboarding experience, Yappo ensures businesses can harness the full potential of social commerce. Whether it's collecting customer reviews, building loyalty, or leveraging user-generated content, Yappo is a platform that is transforming the e-commerce landscape.
Highlights
- Yappo is a user-generated e-commerce marketing platform that provides advanced solutions for customer reviews, visual marketing, loyalty programs, referrals, and SMS marketing.
- Social commerce enables customers to shop directly within social media platforms without leaving the site, resulting in a more streamlined shopping experience.
- Yappo was founded in 2011 to tackle the problem of fake reviews and has since expanded its offerings to include mobile review collection, integration of reviews into social marketing, and the collection of user-generated content.
- Yappo's platform features include reviews and ratings, loyalty and referrals, SMS marketing, and visual user-generated content, all designed to enhance brand engagement and drive sales.
- Successful brands such as Steve Madden and Movement Watch have praised Yappo's agile approach and its simplification of the purchasing experience.
- Getting started with Yappo involves a personalized onboarding process, integration with e-commerce platforms, and ongoing support from a customer success manager.
- Yappo offers a Free Plan with basic features and a Premium Plan with advanced customization options. Pricing for the Premium Plan varies based on package options.
FAQ
Q: What is Yappo?
A: Yappo is a user-generated e-commerce marketing platform that provides solutions for customer reviews, visual marketing, loyalty programs, referrals, and SMS marketing.
Q: What is social commerce?
A: Social commerce refers to the selling of products directly within social media platforms, allowing customers to make purchases without leaving the site.
Q: When was Yappo founded?
A: Yappo was founded in 2011.
Q: What features does Yappo offer?
A: Yappo offers features such as reviews and ratings, loyalty and referrals programs, SMS marketing, and visual user-generated content.
Q: Which brands use Yappo?
A: Yappo powers brands like Steve Madden, Patagonia, GoPro, and Gym Shark.
Q: Is there a free plan available for Yappo?
A: Yes, Yappo offers a Free Plan with basic features for businesses to explore its potential.
Q: How does Yappo assist businesses in getting started?
A: Yappo provides a personalized onboarding process with a dedicated customer success manager and integration support.
Q: What pricing plans does Yappo offer?
A: Yappo offers a Free Plan with limited features and a Premium Plan with advanced customization options. Pricing for the Premium Plan varies based on package options.
Q: Are there any drawbacks to using Yappo?
A: Some drawbacks include unclear pricing details for the Premium Plan and limited information on the scalability of the platform. However, Yappo is relatively new to the market compared to established competitors.
