Boost Sales with the Best Wishlist App for Your Shopify Store

Table of Contents

1. Introduction
2. What is a Wishlist in E-commerce?
3. Advantages of Wishlist
4. How to add a Wishlist option to your shop?
5. Best Shopify Apps for Wishlist Integration
   1. Wishlist Plus
   2. Swym Wishlist
   3. Growave
   4. Smart Wishlist
   5. Wishl Favorites
   6. Advance Wishlist
   7. You May Also Want
   8. Simple Wishlist
   9. Infinite Options
   10. Personalized Recommendation
6. Tips to use Wishlist effectively
7. Pros and Cons of Wishlist Integration
8. FAQs

The Importance Of Adding A Wishlist Application Into Your Shopify Store

Hey there! This is Alice from Shopify Tips and Help Channel. Today, we are going to talk about the importance of a wishlist in your shop. Whether you are a drop shipper or not, it's a very effective tool in the customer journey. In this article, we will be discussing what a wishlist is in e-commerce and its advantages before revealing the best Shopify apps to implement it into your store.

What is a Wishlist in E-commerce?

A wishlist is a feature that can be offered by an e-commerce website or mobile application that suggests to the visitors to select items that they would like to buy later or to be offered. It is the same as a birth or wedding list. A wishlist can be added to any online shop by means of an extension depending on its functionalities and context which can meet different marketing objectives.

There is no other way for online shoppers to keep track of the items they would like to purchase. A wishlist is a good tool to keep those items visible and available at a later time. It works by allowing the customer to save an item, whether they want to purchase it for themselves or as a gift, for future reference.

Advantages of Wishlist

There are many advantages to having a wishlist in your shop.

Reminder For The Customer

In order to benefit from a wishlist, visitors must create an account on your website or at least enter their email address. If they agree to receive your newsletters, you increase your chances of counting them among your customers and building their loyalty in no time. You can also remind them of the product on their wishlist if they remain inactive for a few days. It is an excellent way to fight against a shopping cart avalanche.

Indefinitely Repeatable

Just like a shopping cart, a wishlist can be kept indefinitely. Since it's associated with the visitors' account, they can return to it whenever they want, even several days after creating their wish list. This increases the likelihood of a purchase on the site.

Shared Functionality

Finally, a wishlist, by its nature, is meant to be shared. It can be easily shared on social networks or by sending a link via message or email. The more these lists are shared, the more visibility your shop will gain.

How to add a Wishlist option to your shop?

Adding a wishlist option to your Shopify store is quite simple. There are many ways to do so, including through the use of a Shopify app. Below are the best Shopify apps to integrate a wishlist in your store:

1. Wishlist Plus

Wishlist Plus is a popular Shopify app with an intuitive and easy navigation, good support, and easy setup. It also offers customization if needed and has a 15-day free trial. The app costs $19 per month and has a rating of 4.9 by users.

2. Swym Wishlist

Swym Wishlist is another great app with a fast and easy setup and efficient functionality. It also offers a free pricing plan rating a fresh start. The app costs $14.99 per month after the free trial and has a rating of 4.5 by users.

3. Growave

Growave is an all-in-one platform that includes Wishlist functionality along with reviews, rewards, and various other features. Growave has a comfortable setup and a free pricing plan with a rating of 4.9 by users.

4. Smart Wishlist

Smart Wishlist is the perfect app for stores with a large range of products. They offer a quick filter option so customers can find what they are looking for easily and additional analytical tools for the merchants. Smart Wishlist costs $42.99 a month and has a rating of 4.6 by users.

5. Wishl Favorites

Wishl Favorites offers free and easy setup. It has plenty of customization options such as the option to tag your selected products. The app also allows you to match it with your store's theme. Wishl Favorites costs $5.99 a month once the free trial ends and has a rating of 4.5 by users.

6. Advance Wishlist

Advance Wishlist is an extraordinary app with additional features like bulk action, currency converter, and page redirection, among others. The app costs $9.99 per month and has a rating of 4.8 by users.

7. You May Also Want

You May Also Want is an app that provides alternative or additional products similar to the customers' selection. It also offers great wishlist functionality and customizations. The app offers a free pricing plan and costs $9.95 per month once you want to upgrade with a rating of 5.0 by users.

8. Simple Wishlist

Simple Wishlist has a super comfortable setup and a straightforward interface with customizable buttons. The app costs $3.99 per month and has a rating of 4.8 by users.

9. Infinite Options

Infinite Options app offers tremendous flexibility and compatibility with a custom CSS widget to enhance the user interface. It also provides additional features like inventory counters and other widgets. The app costs $8.99 per month and has a rating of 4.5 by users.

10. Personalized Recommendation

Personalized Recommendation could be called a wishlist app, but it is more like a product recommendation app. It suggests other products that are similar to yours. The app offers a free pricing plan and costs $9.95 per month once you've upgraded with a rating of 4.8 by users.

Tips to use Wishlist effectively

Here are some tips to use a wishlist in the most effective way possible:

1. Make sure that your add to cart button is placed first and is highlighted in relation to the wishlist button.
2. Encourage your visitors to click on add to cart.
3. Avoid distracting them with their wishlist.
4. Remember to always make product recommendations.
5. Use your messaging wisely and remind your visitors of their wishlist.

Pros and Cons of Wishlist Integration

Pros

1. Provides an effortless way to track desired products.
2. Reduces abandoned carts.
3. Encourages and forecasts future purchases.
4. Builds customer loyalty.
5. Heightens visibility through sharing.

Cons

1. Adds an extra step to the purchasing process.
2. Can be distracting from other calls to action.
3. May create the perception of additional commitment.
4. Might necessitate hindering some finer purchase details.
5. Could create competition between the wishlist and shopping cart options.

FAQs

Q. Is it worth adding a wishlist functionality to my Shopify store?

A. Definitely, it is worth adding a wishlist as it provides customers an easier way to track the products they’re interested in buying later.

Q. What are the best Shopify apps for wishlist integration?

A. The best Shopify apps for wishlist integration include Wishlist Plus, Swym Wishlist, Growave, Smart Wishlist, and Wishl Favorites, among others.

Q. Can a wishlist boost sales without requiring customers to purchase any products?

A. Yes, a wishlist can assist in building customer loyalty and increasing purchase intentions for both the short and long-term.

Q. Are there any downsides to implementing a Wishlist within your shop?

A. The disadvantages of implementing Wishlist can be having an extra step in the purchasing process, creating competition between the wishlist and shopping cart options, or becoming distracting from your primary call-to-action.

Q. Should I focus more on the Wishlist or the Shopping Cart?

A. The primary focus should always be on the shopping cart. However, a Wishlist can be seen as an improvement on the customer experience, and if utilized correctly, it can bring added value to your shop.