Create Your Email Marketing System with Omnisend: Step-by-Step Guide

Table of Contents

1. Introduction to Email Marketing
2. The Importance of Email Marketing for E-commerce
3. Step-by-Step Guide to Creating Your Email Marketing System
   1. Setting up Forms to Collect Customer Leads
   2. Creating Automation Flows for Welcome, Post Purchase, and Abandoned Cart Emails
   3. Designing Effective Campaigns to Stay in Touch with Customers
4. Using Omniscend for Email Marketing
   1. Linking Omniscend to Your Shopify Store
   2. Customizing Brand Assets and Setting Up Forms
   3. Creating and Customizing Workflows for Welcome, Post Purchase, and Abandoned Cart Emails
   4. Sending Campaigns and Targeting Segments
5. Conclusion

Step-by-Step Guide to Creating Your Email Marketing System Using Omniscend

Email marketing is a powerful and effective strategy for increasing conversion rates and retaining customers in the e-commerce industry. With the potential to generate up to 40% of total revenues, it is a marketing strategy that should not be overlooked. In this article, we will guide you through the process of creating your email marketing system using Omniscend, an email marketing software that allows you to create forms, automation workflows, and send campaigns.

1. Setting up Forms to Collect Customer Leads

The first step in creating your email marketing system is to set up forms to collect customer leads. These forms can be used to collect email addresses or phone numbers, but since we are focusing on email marketing, it is essential to prioritize collecting email addresses. Omniscend provides an intuitive form builder that allows you to customize your forms according to your branding and requirements. It is recommended to keep the form simple and only ask for the essential information such as the email address. Avoid asking for too much information as it can decrease the conversion rate of your pop-up.

2. Creating Automation Flows for Welcome, Post Purchase, and Abandoned Cart Emails

Once you have set up your forms and started collecting leads, it is time to create automation flows for your email sequences. Automation flows are series of emails that are sent to your customers based on their behaviors. There are three crucial automation flows that should be included in your email marketing system: the welcome flow, the post purchase flow, and the abandoned cart flow.

The welcome flow is designed for people who have just signed up to your newsletter through the forms created in Omniscend. This flow aims to introduce your brand, express gratitude for joining your list, and offer a welcome discount or any other incentive to encourage engagement.

The post purchase flow is meant for customers who have made a purchase from your store. It serves as a follow-up to ensure customer satisfaction, provide instructions on product usage, upsell or cross-sell related products, and offer additional support.

The abandoned cart flow focuses on recovering lost sales by targeting customers who have added products to their cart but did not proceed to checkout. These emails are tailored to address any objections or concerns the customer may have had and provide incentives to complete the purchase.

3. Designing Effective Campaigns to Stay in Touch with Customers

In addition to automation flows, it is crucial to stay in touch with your customers through regular campaigns. These campaigns are intentional emails that you send to your list, whether it's to launch a new product, promote a special offer, or simply stay top-of-mind with your customers. It is recommended to send at least one email per week to ensure that your subscribers remember your brand.

Omniscend provides an easy-to-use campaign creation tool that allows you to customize the content and design of your emails. It is important to focus not only on selling to your customers but also on providing value and creating a positive impact in their lives. By doing so, you can build emotional attachment and loyalty towards your brand.

4. Using Omniscend for Email Marketing

To create your email marketing system using Omniscend, you need to follow a few simple steps. First, you need to link Omniscend to your Shopify store by installing the Omniscend app from the Shopify App Store. Once installed, you can sign up for an Omniscend account and start setting up your brand assets, including your logo, brand colors, fonts, and social links. These assets will be reflected in your forms and emails, ensuring a consistent look and feel.

Next, you can create your subscription forms using the form builder in Omniscend. Customize the form according to your branding and keep it simple to optimize conversion rates. You can also add elements like images and even include a Wheel of Fortune game to offer discounts and engage customers.

After setting up your forms, you can create and customize your automation workflows for the welcome, post-purchase, and abandoned cart emails. Omniscend provides pre-built workflows that you can start with, and you can modify them based on your specific requirements. It is important to personalize the emails by setting up triggers, delays, and relevant content to ensure the best customer experience.

Once your workflows are ready, you can start sending campaigns to your list. Omniscend allows you to schedule your campaigns and target specific segments of your list. Segments can be created based on various criteria such as customer behavior, location, or purchase history. By targeting the right segments with personalized campaigns, you can maximize the effectiveness of your email marketing efforts.

Conclusion

Creating an email marketing system using Omniscend can significantly enhance your e-commerce business. By setting up forms, creating automation flows, and sending targeted campaigns, you can increase conversions, retain customers, and generate higher revenues. Remember to focus on providing value, building relationships, and staying connected with your customers through regular email communication. With Omniscend's user-friendly platform, you can easily implement and optimize your email marketing strategy. Take advantage of this powerful tool to unlock the full potential of email marketing for your business.

Highlights

• Email marketing is a highly profitable and automated marketing strategy for e-commerce businesses.
• Email marketing can increase store conversion rates and customer retention, leading to long-term value.
• Omniscend is an email marketing software that provides forms, automation flows, and campaign features.
• Setting up forms to collect customer leads is the first step in creating your email marketing system.
• Automation flows, such as welcome, post purchase, and abandoned cart emails, are essential for customer engagement and recovery of lost sales.
• Designing effective campaigns helps you stay in touch with your customers and generate recurring business.
• Omniscend offers a user-friendly platform for linking to your Shopify store, customizing branding assets, and creating workflows and campaigns.
• Segmentation allows you to target specific customer groups with personalized emails for better results.
• Building emotional attachment and providing value to customers are key to successful email marketing.
• Regularly sending emails and staying connected with your subscribers is vital for brand recognition and customer loyalty.

FAQs

Q: Can I use Omniscend for SMS marketing as well? A: Yes, Omniscend also offers SMS marketing functionalities. You can use it to set up SMS campaigns and automate SMS flows for your customers.

Q: How often should I send emails to my subscribers? A: It is recommended to send at least one email per week to your subscribers to stay top-of-mind. However, the frequency may vary depending on your business and customer preferences. Test different sending frequencies to find the optimal balance.

Q: Can I customize the appearance of my pop-up forms? A: Yes, Omniscend provides a form builder that allows you to customize the appearance of your pop-up forms. You can choose from different layouts, add images, and modify the design elements to match your branding.

Q: Can I track the performance of my email campaigns? A: Yes, Omniscend provides detailed analytics and reporting features that allow you to track the performance of your email campaigns. You can monitor open rates, click-through rates, conversions, and other key metrics to evaluate the effectiveness of your campaigns.

Q: Is it possible to integrate Omniscend with other e-commerce platforms besides Shopify? A: Currently, Omniscend is primarily focused on integration with Shopify. However, you can contact Omniscend's customer support to inquire about possible integrations with other e-commerce platforms.