Boost Your Small Business with Free Landing Page Builders
Table of Contents:
- Introduction
- What is a Landing Page Builder?
- The Importance of Landing Pages for Small Businesses
- Top 5 Free Landing Page Builders for Small Business in 2021
4.1. MailChimp
4.1.1. Features of MailChimp
4.1.2. Pros of MailChimp
4.1.3. Cons of MailChimp
4.2. HubSpot CRM
4.2.1. Features of HubSpot CRM
4.2.2. Pros of HubSpot CRM
4.2.3. Cons of HubSpot CRM
4.3. Google Sites
4.3.1. Features of Google Sites
4.3.2. Pros of Google Sites
4.3.3. Cons of Google Sites
4.4. Ucraft
4.4.1. Features of Ucraft
4.4.2. Pros of Ucraft
4.4.3. Cons of Ucraft
4.5. Klaviyo
4.5.1. Features of Klaviyo
4.5.2. Pros of Klaviyo
4.5.3. Cons of Klaviyo
- Conclusion
Top 5 Free Landing Page Builders for Small Business in 2021
Introduction
In today's digital landscape, having a powerful landing page builder is essential for small businesses. A landing page serves as a highly converting standalone web page with a single focus call-to-action. The main objective of a landing page is to gather the audience's contact information in return for a special offer. In this article, we will discuss the top five free landing page builders for small businesses in 2021.
What is a Landing Page Builder?
A landing page builder is a tool that allows users to create and design landing pages without the need for coding or technical skills. These builders provide a simple and user-friendly interface, making it easy for beginners to create and launch effective landing pages.
The Importance of Landing Pages for Small Businesses
Landing pages play a crucial role in small business marketing strategies. They help drive targeted traffic, convert leads into customers, and increase sales. Landing pages allow businesses to capture contact information, such as email addresses, to build a database of potential customers. They also provide a focused call-to-action, encouraging visitors to take the desired action, whether it's making a purchase, signing up for a newsletter, or filling out a form.
Top 5 Free Landing Page Builders for Small Business in 2021
- MailChimp
MailChimp is an all-in-one email marketing platform that also offers an easy-to-use landing page builder. With MailChimp, complete beginners can quickly create a landing page in minutes and start collecting contact information. The tool provides a block builder for a smooth and painless building experience, as well as landing page templates that can be customized. MailChimp integrates well with popular CRMs and other marketing tools, allowing businesses to build up their email list and launch email campaigns directly within the platform.
Features of MailChimp
- Easy-to-use landing page builder
- Block builder for smooth building experience
- Customizable landing page templates
- Integration with popular CRMs and marketing tools
Pros of MailChimp
- User-friendly interface
- Seamless integration with other marketing tools
- Free plan available with additional features
Cons of MailChimp
- Limited advanced customization options
- Limited functionality compared to dedicated landing page builders
- HubSpot CRM
HubSpot CRM is a free CRM that offers up to 20 free landing pages for small businesses. The landing page builder in HubSpot CRM uses a simple block building experience, making it easy to create and customize landing pages. Similar to MailChimp, HubSpot CRM provides access to pre-made templates that can be quickly customized. One of the best features of HubSpot's landing page is that it seamlessly captures contact information and adds it to your contacts, eliminating the need for external integrations.
Features of HubSpot CRM
- Simple block building experience
- Pre-made templates for easy customization
- Seamless contact information capture and management
Pros of HubSpot CRM
- Free CRM with landing page builder
- Easy integration with other HubSpot marketing tools
- Comprehensive customer relationship management functionalities
Cons of HubSpot CRM
- Limited free landing pages compared to dedicated landing page builders
- Advanced customization options may require technical knowledge
- Google Sites
Google Sites is not only a free landing page builder but also a comprehensive website builder. With Google Sites, users have the option to build a single landing page or a complete multi-page website. The tool provides various layouts to choose from, and elements such as buttons, videos, documents, and more can be added easily. Google Sites offers customization options with custom theme styles to create a unique landing page look and feel. It integrates seamlessly with other Google apps and tools, making it a great option for those who prefer working with Google products.
Features of Google Sites
- Option to build a single landing page or complete website
- Various layouts and customization options
- Integration with other Google apps and tools
Pros of Google Sites
- Free and user-friendly interface
- Comprehensive website building capabilities
- Seamless integration with other Google products
Cons of Google Sites
- Limited advanced customization options compared to dedicated landing page builders
- May require some familiarity with Google products
- Ucraft
Ucraft is an excellent option for small businesses looking to create a free professional landing page. It offers an extensive range of landing page templates to choose from, allowing users to create a highly responsive and professional landing page. While the building experience of Ucraft can be slightly complicated for beginners due to the numerous customization options, the end result is a visually stunning landing page. It is worth noting that Ucraft is not only a landing page builder but also a complete website builder.
Features of Ucraft
- Extensive range of landing page templates
- Powerful customization options for advanced users
- Professional and responsive landing pages
Pros of Ucraft
- Visually stunning landing pages
- Extensive customization options for advanced users
- Free plan available with additional features
Cons of Ucraft
- Steeper learning curve for beginners
- Some features may require technical knowledge
- Klaviyo
Klaviyo is primarily an email marketing platform for e-commerce businesses. It offers a basic landing page builder called "Subscribe Page" within its platform. Klaviyo's landing page builder is not as visually appealing as other builders mentioned in this article, but it provides essential features for capturing contact information and building email lists. Klaviyo's strength lies in its email marketing capabilities, including email campaigns, list building, sequences, and automations.
Features of Klaviyo
- Basic landing page builder for capturing contact information
- Powerful email marketing functionalities
- Ideal for e-commerce businesses
Pros of Klaviyo
- Seamless integration with Klaviyo's email marketing platform
- Ability to build targeted email lists
- Free plan available with additional features
Cons of Klaviyo
- Basic customization options for landing page design
- Limited functionality compared to dedicated landing page builders
Conclusion
Selecting the right landing page builder for your small business can significantly impact your online marketing efforts. While each of the mentioned landing page builders has its own unique features and advantages, it's essential to consider your specific business needs and goals. Whether you prioritize email marketing, CRM functionalities, or ease of use, the top five free landing page builders for small businesses in 2021 provide a range of options to help you create effective landing pages and drive conversions.
Highlights:
- Introduction to landing page builders and their importance for small businesses
- Top 5 free landing page builders for small businesses in 2021: MailChimp, HubSpot CRM, Google Sites, Ucraft, Klaviyo
- Features, pros, and cons of each landing page builder
- Considerations for choosing the right landing page builder for your business
FAQ:
Q: Are these landing page builders free?
A: All the landing page builders mentioned in this article offer free plans with additional features. However, some builders may have limitations in terms of functionality and design customization.
Q: Can I integrate these landing page builders with other marketing tools?
A: Yes, most of the landing page builders mentioned, such as MailChimp, HubSpot CRM, and Klaviyo, seamlessly integrate with popular CRMs and marketing tools, allowing you to capture contact information and launch email campaigns directly.
Q: Which landing page builder is the easiest to use for beginners?
A: MailChimp and HubSpot CRM have user-friendly interfaces and offer easy-to-use block builders, making them ideal for beginners. Google Sites also provides a simple building experience, especially for those familiar with other Google products.
Q: Can I build a complete website with these landing page builders?
A: Yes, Google Sites and Ucraft offer comprehensive website building capabilities, allowing you to build both landing pages and multi-page websites. The other builders primarily focus on landing page creation but can be integrated with existing websites.
Q: How can landing pages help my small business?
A: Landing pages drive targeted traffic, capture contact information, and encourage visitors to take specific actions, increasing conversions and sales for your small business. They also provide a focused call-to-action and help build a database of potential customers.
