5 Steps to Sell Services on Shopify

Table of Contents

1. Introduction
2. Adding Your Service as a Product on Shopify
3. Using Third-Party Apps to Add Custom Fields
4. Building Your Homepage
5. Creating an About Us Page
6. Checking Your Store on Mobile

Introduction

Shopify is a popular ecommerce platform that is primarily used for selling physical products online. However, many people are unaware that it is also possible to use Shopify to sell services. In this article, we will provide a step-by-step guide on how to build a service store on Shopify from scratch.

Adding Your Service as a Product on Shopify

The first step in building a service store on Shopify is to add your service as a product. This may seem counterintuitive, as services are intangible and cannot be physically shipped. However, by adding your service as a product, you can take advantage of Shopify's powerful ecommerce features, such as inventory management, order tracking, and payment processing.

To add your service as a product on Shopify, simply click on the "Products" tab in your Shopify dashboard, then click "Add Product." From there, you can enter the title and description of your service, set the price, and add any images or variants. Be sure to provide a detailed description of your service, including its value, benefits, and expected outcomes.

Using Third-Party Apps to Add Custom Fields

One of the challenges of selling services on Shopify is that customers may have custom requests or booking dates that need to be accommodated. To address this, you can use third-party apps to add custom fields to your product page, allowing customers to provide additional information about their needs.

One popular app for adding custom fields is Product Personalizer, which offers a 15-day free trial and is easy to use. Once you have installed the app, you can add custom fields to your product page, such as a field for custom requests or booking dates. This will help you provide a more flexible and personalized service to your customers.

Building Your Homepage

Your homepage is the face of your service store, and it is where you will make your first impression on potential customers. To build a compelling homepage, you should focus on telling visitors about your service, the value you bring to customers, and why they should choose your service over others.

To build your homepage on Shopify, you can choose from a variety of themes and customize them to fit your brand. You can add sections such as a header, slideshow, image with text, video, rich text, gallery, feature slider, and featured product. Be sure to include testimonials from satisfied customers, as this will help build trust and credibility.

Creating an About Us Page

An About Us page is an important part of any service store, as it allows visitors to learn more about your service, your mission and values, and your team. To create an About Us page on Shopify, simply click on the "Pages" tab in your dashboard, then click "Add Page." From there, you can enter the title and content of your page, and use a page builder app to customize it further if desired.

Checking Your Store on Mobile

Finally, it is important to check your service store on mobile devices, as many customers will be booking your service from their smartphones. You can use Shopify's mobile preview feature to see how your store looks on different devices, and you can also use Google's mobile-friendly test to ensure that your store is optimized for mobile.

Conclusion

Building a service store on Shopify may seem daunting at first, but by following these steps, you can create a professional and effective online presence for your service. Be sure to provide detailed descriptions of your service, use third-party apps to add custom fields, build a compelling homepage, create an About Us page, and check your store on mobile devices. With these tips, you can attract more customers and grow your service business on Shopify.

Highlights

• Shopify can be used to sell services as well as physical products
• Adding your service as a product on Shopify allows you to take advantage of ecommerce features such as inventory management and payment processing
• Third-party apps such as Product Personalizer can be used to add custom fields to your product page
• Building a compelling homepage is key to making a good first impression on potential customers
• An About Us page allows visitors to learn more about your service, mission, and team
• Checking your store on mobile devices is essential for reaching customers who book services on-the-go

FAQ

Q: Can I use Shopify to sell consulting services? A: Yes, you can use Shopify to sell any type of service, including consulting.

Q: Do I need to have a physical location to use Shopify for my service business? A: No, you do not need to have a physical location to use Shopify for your service business. You can offer your services online or at your customers' locations.

Q: Can I offer discounts or promotions on my service store? A: Yes, you can offer discounts or promotions on your service store using Shopify's built-in discount codes feature.

Q: Can I integrate my service store with other apps or platforms? A: Yes, Shopify offers a wide range of integrations with other apps and platforms, including social media, email marketing, and accounting software.