Unlock the Power of Shopify Plus
Table of Contents:
- Introduction
- What is Shopify Plus?
- Dedicated Support Manager
- Access to the Checkout
- Multiple Language and Currency Stores
- Increased Bandwidth and Storage
- Lower Transaction Fees
- Exclusive Features: Shopify Scripts
- Exclusive Features: Shopify Flow
- Exclusive Features: Shopify Launchpad
- Is Shopify Plus Worth It?
- Conclusion
Article:
Introduction
Shopify Plus has been gaining popularity among established businesses who are considering migrating from other platforms like Magento. However, the question remains: Does your store really need Shopify Plus? In this article, we will explore the various perks and features of Shopify Plus, and also discuss at what revenue point it makes sense for your business to make the switch.
What is Shopify Plus?
Shopify Plus is an enterprise platform that offers advanced features and solutions for large-scale businesses. One of the standout benefits of Shopify Plus is the provision of a dedicated support manager. Unlike the regular Shopify plans, where users may have to reach out to different people for support, Shopify Plus users have a single point of contact for all their support needs.
Dedicated Support Manager
Having a dedicated support manager provides a more personalized and efficient support experience. This is particularly advantageous for businesses that prefer to handle tasks on their own and appreciate having someone readily available to assist whenever needed. With a dedicated support manager, you can rely on expert guidance and timely resolutions for any issues that may arise.
Access to the Checkout
One of the features that sets Shopify Plus apart is the ability to access and customize the checkout experience. While this is restricted in the regular Shopify plans, Shopify Plus users have the freedom to tailor the checkout to suit their specific requirements. However, it is important to exercise caution when making changes to the checkout, as it is already heavily optimized. Any modifications should be carefully tested to avoid any negative impact on website performance.
Multiple Language and Currency Stores
Shopify Plus offers the advantage of setting up multiple language and currency stores for your brand. This is particularly valuable for businesses that aim to expand their reach beyond a single market. By translating your website into the native language of the target market and enabling multi-currency functionality, you can enhance the user experience and improve conversion rates. However, it is important to note that setting up and managing these multi-language/multi-currency stores can be complex, requiring professional expertise to ensure seamless traffic redirection and maintenance.
Increased Bandwidth and Storage
One of the benefits of migrating to Shopify Plus is the provision of higher bandwidth and storage capabilities. This is especially valuable during peak sales periods, such as Black Friday, when stores experience a surge in traffic. With Shopify Plus, you can rest assured that your website can handle the increased demand without crashing. This scalability ensures that every second of uptime counts, preventing potential revenue losses.
Lower Transaction Fees
Another advantage of Shopify Plus is the opportunity to enjoy lower transaction fees. While the standard Shopify plans charge a transaction fee of 2.9% plus $0.30 per transaction, Shopify Plus users can negotiate and obtain custom rates based on their business volume. This reduction in transaction fees can help offset the monthly cost of Shopify Plus, which starts at around $2,000. While this price point may seem steep at first, businesses that previously managed their own servers or had custom sites often discover that the fees associated with those alternatives add up significantly.
Exclusive Features: Shopify Scripts
Shopify Plus grants access to exclusive features that are not available to regular Shopify users. One such feature is Shopify Scripts, which enables businesses to implement advanced scripting exercises for the checkout and other sections of their store. With Shopify Scripts, you can experiment with multiple add-to-cart options, manage variants, and customize the checkout experience in unique ways. This level of flexibility can positively impact conversions and provide a competitive edge.
Exclusive Features: Shopify Flow
Another exclusive feature of Shopify Plus is Shopify Flow. This tool allows you to set up automations within your Shopify store. With Shopify Flow, you can automate specific actions and events, such as sending targeted emails at certain times or triggering specific workflows based on customer actions. The possibilities are endless, and this feature can greatly enhance the efficiency and effectiveness of your store's operations.
Exclusive Features: Shopify Launchpad
Shopify Launchpad is a recently introduced feature available to Shopify Plus users. Although not extensively familiar with it at present, it provides the ability to schedule and automate theme changes. This is particularly useful for scheduled sales and content updates, allowing businesses to easily activate and deactivate specific sections of their website at predetermined times. Shopify Launchpad adds an extra layer of control and convenience for managing time-sensitive events.
Is Shopify Plus Worth It?
The decision to migrate to Shopify Plus ultimately depends on your business's specific needs and circumstances. While the platform offers an array of useful features and benefits, it may not be suitable or cost-effective for all businesses. A general guideline is that Shopify Plus becomes a consideration once your business reaches an annual revenue of at least one to two million dollars. Prior to reaching this threshold, it is recommended to stick with regular Shopify plans to maximize value for money.
Conclusion
Shopify Plus provides a powerful enterprise solution for businesses looking to scale and optimize their operations. From a dedicated support manager and access to checkout customization, to multi-language and currency stores, increased bandwidth and storage, lower transaction fees, and exclusive features like Shopify Scripts, Shopify Flow, and Shopify Launchpad, Shopify Plus offers numerous advantages. However, it is important to carefully consider the revenue point at which Shopify Plus becomes viable for your business. By aligning your growth and revenue targets with the capabilities of Shopify Plus, you can make an informed decision that will drive your business forward.
