The Ultimate Guide to Creating Product Bundles in Shopify

The Ultimate Guide to Creating Product Bundles in Shopify

Table of Contents:

1. Introduction
2. Understanding Product Bundles
3. Shopify Bundles App 3.1. Pros 3.2. Cons
4. Simple Bundles and Kits App 4.1. Pros 4.2. Cons
5. Different Types of Bundles 5.1. Fixed Bundle 5.2. Multi-Pack Bundle 5.3. Mix and Match Bundle
6. Limitations of the Shopify Bundles App 6.1. Variant Limit 6.2. Product Limit
7. Creating a Basic Bundle with the Shopify Bundles App
8. Creating a Mix and Match Bundle with Simple Bundles and Kits App
9. Checking Out Bundles
10. Choosing Between Shopify Bundles and Simple Bundles
11. Conclusion

Article: An In-Depth Comparison of Shopify Bundles and Simple Bundles Apps

Product bundling is an effective strategy for boosting sales in your Shopify store. By offering bundled products, you provide customers with the convenience of purchasing multiple items at once while also increasing their perceived value. In this article, we will compare two popular apps for creating product bundles: Shopify Bundles and Simple Bundles and Kits. We will explore the functionality, pros, and cons of each app to help you decide which option is best suited for your store.

1. Introduction

Product bundling has become increasingly popular in the e-commerce industry, allowing businesses to upsell and cross-sell their products effectively. By grouping related items together, customers are more likely to make a purchase and feel like they are getting a good deal.

2. Understanding Product Bundles

Before diving into the comparison of the two apps, let's first understand the different types of bundles. There are three main types:

2.1. Fixed Bundle

A fixed bundle consists of a set of predetermined products. Customers can choose from the associated variants, such as different sizes, colors, or scents. For example, a hair and skin bundle may include shampoo, conditioner, and moisturizer, with customers selecting the sizes for each product.

2.2. Multi-Pack Bundle

A multi-pack bundle is a fixed bundle with more than one of the same product. For instance, a three-pack of shirts allows customers to choose three different shirts in various colors, while being locked into a specific size.

2.3. Mix and Match Bundle

A mix and match bundle allows customers to create their own bundle by choosing from a selection of products and their associated variants. This type of bundle offers more customization options and flexibility for customers.

3. Shopify Bundles App

Shopify recently released its own bundles app, which is free to use. Let's take a look at the functionality and features of this app:

3.1. Pros

• Easy to use with a user-friendly interface
• Directly vetted by Shopify's app team for quality and performance
• Suitable for creating basic bundles
• Integrates seamlessly with the online store sales channel

3.2. Cons

• Limited functionality and customization options
• Variant limit of 100, which may not accommodate bundles with extensive variant combinations
• Restricted to 10 products per bundle, hindering the creation of larger bundles
• Not compatible with sales channels outside of the online store

4. Simple Bundles and Kits App

Simple Bundles and Kits app is a popular third-party option for creating bundles in Shopify. Let's explore the features and benefits of this app:

4.1. Pros

• Offers extensive customization options for creating complex bundles
• No limitations on the number of variants or products in a bundle
• Compatible with various sales channels, including point of sale
• Provides a free plan, making it accessible for merchants of all sizes

4.2. Cons

• Learning curve for beginners due to the advanced features and options
• Requires more time and effort to set up compared to the Shopify Bundles app

5. Different Types of Bundles

Now that we have an understanding of the two apps, let's take a closer look at real examples of the different types of bundles and their limitations:

5.1. Fixed Bundle

Using the Shopify Bundles app, we can create a basic fixed bundle that includes a cleanser, moisturizer, toner, and a beard trimmer. Since each product has only one variant, this falls within the limitations of the Shopify Bundles app.

5.2. Multi-Pack Bundle

The Shopify Bundles app also allows the creation of a multi-pack bundle, such as a three-pack of shirts. However, with more than one variant (size, color, material), it is advisable to use the Simple Bundles app to overcome the variant limit.

5.3. Mix and Match Bundle

When creating a mix and match bundle, like an outfit bundle that includes a shirt, hat, and hoodie, the Simple Bundles app provides the necessary flexibility. Customers can choose from different variant options, such as color, size, and material, for each product.

6. Limitations of the Shopify Bundles App

While the Shopify Bundles app is suitable for basic bundles, it has some limitations that might affect your choice of app:

6.1. Variant Limit

The Shopify Bundles app has a variant limit of 100. If you have products with a large number of variants, the Simple Bundles app is a better option to avoid exceeding this limit.

6.2. Product Limit

The Shopify Bundles app restricts the creation of bundles with more than 10 different products. If you intend to create larger bundles, the Simple Bundles app is the way to go.

7. Creating a Basic Bundle with the Shopify Bundles App

To create a basic bundle with the Shopify Bundles app, follow these steps:

1. Open the Shopify Bundles app and click on "Create Bundle."
2. Select the products for the bundle and save.
3. Assign an image to the bundle product.
4. Adjust the settings and customize the bundle as desired.
5. Save and preview the bundle.

8. Creating a Mix and Match Bundle with Simple Bundles and Kits App

To create a mix and match bundle with the Simple Bundles app, follow these steps:

1. Open the Simple Bundles app and click on "Build Bundle."
2. Select the infinite options bundle type for more customization options.
3. Create a new product or select an existing one from your library.
4. Add the products with variants and customize the drop-down titles.
5. Save and preview the bundle.

9. Checking Out Bundles

When customers proceed to checkout, the bundles will be displayed with the individual items and the bundle details. This allows customers to review their selections before finalizing the purchase.

10. Choosing Between Shopify Bundles and Simple Bundles

In deciding which app to use for creating your bundles, consider the level of control and customization you desire. While the Shopify Bundles app is basic and limited in functionality, the Simple Bundles app offers more options and flexibility. Additionally, Simple Bundles is compatible with various sales channels beyond the online store, making it a more versatile choice for merchants.

11. Conclusion

Product bundling is a powerful strategy for increasing sales in your Shopify store. With the Shopify Bundles and Simple Bundles apps, you have two options for creating enticing product bundles. While the Shopify Bundles app is suitable for basic bundles, the Simple Bundles app offers more customization and functionality. Assess your specific needs and choose the app that aligns best with your goals.