The Ultimate Guide: Getting Your First 100 Sales on Shopify in 2023
Table of Contents
- Introduction
- Tracking the Performance of Your Shopify Store
- Utilizing Your Existing Network
- Promoting Your Shopify Store on Social Media Platforms
- Leveraging Online Communities for Free Traffic
- Code Outreach: Building Brand Credibility
- Reaching Out to Bloggers and Publications
- Collaborating with Influencers
- Paid Advertising: Fast Results but Not Beginner-Friendly
- Mastering Facebook and TikTok Ads
- Analysing and Improving Your Shopify Store
- Understanding Potential Issues
- Key Indicators to Analyze
- Making Necessary Tweaks to Your Shopify Store
- Final Thoughts
Introduction
As a new Shopify store owner, it's important to focus on strategies that will have a major impact on your sales. While selecting the right theme, fonts, and colors may seem crucial, they won't matter until your store gets enough traffic. In this article, we will explore the best marketing strategies you can implement over the next 30 days to get your first hundred sales. Starting with tracking the performance of your Shopify store, we will dive into utilizing your existing network, promoting your store on social media platforms, leveraging online communities, conducting code outreach, collaborating with influencers, and running paid advertising campaigns. Additionally, we will discuss how to analyze and improve your store by understanding potential issues and making necessary tweaks for better performance. Let's get started!
Tracking the Performance of Your Shopify Store
Before diving into marketing tactics, it is crucial to accurately track the performance of your Shopify store. Connecting Google Analytics to your store will provide you with valuable insights into how people are interacting with your store. By understanding your website visitors and their behavior, you can better serve your customers, resulting in increased sales. Make sure to set up Google Analytics properly by following tutorials available on YouTube or other platforms.
Utilizing Your Existing Network
One of the first marketing strategies you should implement is utilizing your existing network. Start by reaching out to your friends and family and let them know about your Shopify store. You may be surprised by how many people are willing to support your venture. Overcome any shyness and ask for their help, as their support can make a significant difference in promoting your store. Remember, courage pays off!
Promoting Your Shopify Store on Social Media Platforms
To expose your Shopify store to a wider audience, it is essential to promote it on various social media platforms. TikTok is currently one of the best platforms for promotion. Create compelling content that addresses your target audience's pain points and showcases how your products can solve their problems. Focus on demonstrating the benefits rather than describing the features. Combine before-and-after videos and customer testimonials to make a strong impact. To drive conversions, include a strong call to action and consider offering discounts.
Leveraging Online Communities for Free Traffic
Online communities such as Reddit and Facebook groups can be a goldmine when used correctly. However, avoid spamming your Shopify store link. Instead, build genuine relationships with community members and provide value to the group. Plug your store when it is relevant and can genuinely benefit other members. By offering valuable insights and support, you can attract potential customers and generate free traffic to your store.
Code Outreach: Building Brand Credibility
Code outreach involves reaching out to bloggers and publications within your niche to build your brand credibility. One approach is asking for product reviews in exchange for providing them with your products. Additionally, writing and submitting guest posts can help establish your expertise and allow you to link back to your Shopify store. You can also pitch your brand story to capture the attention of bloggers and publications. Start with smaller audiences and gradually target larger influencers to ensure maximum impact.
Reaching Out to Bloggers and Publications
When reaching out to bloggers and publications, ensure you have a clear strategy. Look for bloggers and editors in your niche and build rapport with them. Many blogs have submission request forms or contact information available on their websites. Request their media kit to understand their rates, demographics, and content performance. This information will help you make informed decisions when choosing influencers to collaborate with.
Collaborating with Influencers
Contrary to popular belief, you don't need to be a big brand to collaborate with influencers. Smaller influencers often provide a higher return on investment and are more affordable. When reaching out to influencers, directly email or DM them, or utilize creator marketplaces to find suitable matches. Request their media kit to analyze their rates and audience demographics. Collaborating with influencers can significantly boost your sales and brand visibility.
Paid Advertising: Fast Results but Not Beginner-Friendly
Paid advertising is a powerful strategy for quick results, although it is not recommended for beginners. Before diving into paid ads, it is crucial to master the other strategies discussed earlier. Start with Facebook ads or TikTok ads, depending on your budget and target audience. Test your creatives organically before running them as ads to ensure better performance. Install the Facebook and TikTok pixels to track user behavior and optimize your campaigns.
Mastering Facebook and TikTok Ads
Facebook ads and TikTok ads are two popular advertising platforms that can bring substantial results. Facebook ads are recommended for budgets below $20 per day, while TikTok ads require a minimum daily budget of $20. Properly dialed-in campaigns and precise targeting yield impressive results. Focus on creating captivating creatives that have performed well organically and convert them into ads. Continuous monitoring and optimization of your campaigns will ensure maximum return on investment.
Analysing and Improving Your Shopify Store
After implementing various marketing strategies, it's crucial to analyze your Shopify store's performance and make necessary improvements. Start by studying your Shopify and Google Analytics to identify potential issues. Consider feedback from your customers and use it as valuable insight. A high bounce rate indicates visitors are leaving your website immediately, suggesting issues with page load speed or low-quality traffic. Abandoned carts may result from a lengthy checkout process or lack of perceived value. If visitors aren't adding products to their carts, it may be due to a lack of trust or inadequate value proposition. Analyzing these indicators will help you identify areas for improvement.
Making Necessary Tweaks to Your Shopify Store
Improving your Shopify store may require making essential tweaks based on the analysis conducted. There is no one-size-fits-all strategy, as each store is unique. Trial and error will be necessary to refine your store for optimal performance. By continuously experimenting and making data-informed changes, you will create a well-optimized store that resonates with your target audience. Embrace the process and remain committed to delivering an exceptional shopping experience.
Final Thoughts
Building a successful Shopify store requires time, dedication, and continuous improvement. By utilizing the marketing strategies mentioned in this article, you can drive traffic to your store, increase brand visibility, and ultimately achieve your first hundred sales. Remember to track your store's performance, leverage your existing network, promote on social media, utilize online communities, conduct code outreach, collaborate with influencers, and consider paid advertising for faster results. Analyze your store's performance and make necessary tweaks to optimize conversion rates. With perseverance and learning from the process, your Shopify store will thrive in the competitive e-commerce landscape.
