Boost Sales with Frequently Bought Together
Table of Contents
- Introduction
- Leveraging Existing Listings for Increased Sales
- Benefits of Frequently Bought Together Feature
- Increasing Average Order Value (AOV)
- Case Study: Angry Orange and UV Flashlight
- The Direction of Frequently Bought Together
- Conclusion
Introduction
In the world of e-commerce, sellers are constantly looking for ways to boost sales and improve their rankings. One effective strategy is to leverage existing listings to drive sales to new products. This not only helps in achieving quicker rankings but also reduces marketing spend and sustains sales over time. In this article, we will dive deep into the concept of leveraging existing listings and explore the benefits of the frequently bought together feature.
Leveraging Existing Listings for Increased Sales
By encouraging customers to purchase multiple products from your brand, you not only increase sales but also strengthen your business and brand image. When customers see that people are frequently buying more than one product from your brand, it adds legitimacy and boosts their confidence in your products. This can give you an edge over your competitors, as customers are more likely to choose your brand over others.
Benefits of Frequently Bought Together Feature
The frequently bought together feature plays a crucial role in maximizing sales. By suggesting related products to customers, it increases the average order value (AOV). When customers buy more than one product in a single order, the overall purchase value goes up, resulting in higher AOV. This not only boosts sales but also improves your organic ranking on e-commerce platforms.
Increasing Average Order Value (AOV)
Increasing the average order value is a key objective for any seller. By implementing the frequently bought together feature, you can achieve this goal effectively. Customers who see related products that complement their initial purchase are more likely to add those products to their cart. This leads to higher AOV and increased revenue for your business.
Case Study: Angry Orange and UV Flashlight
Let's take a closer look at a case study involving Angry Orange, a popular brand in the e-commerce world. Angry Orange recently launched a frequently bought together campaign with their Angry Orange Premix and UV Flashlight. The results were impressive, with a significant increase in the average order value and improved rankings for the UV flashlight category.
The strategically placed frequently bought together section on the Angry Orange Premix listing encouraged customers to purchase both the premix and the UV flashlight. This not only boosted the AOV but also directed sales towards the UV flashlight listing. As a result, the flashlight quickly stabilized in the top five rankings in its category.
The Direction of Frequently Bought Together
An interesting aspect of the frequently bought together feature is the direction in which it occurs. For example, on the Angry Orange Premix listing, customers are shown that the frequently bought together products are the UV flashlight and the concentrate. This means that customers who land on the UV flashlight listing will see two Angry Orange products, leading to a higher AOV.
Additionally, as the Angry Orange brand climbs in rankings in the UV flashlight category, their competitor's product is likely to be frequently bought together with their flashlight. This reciprocal relationship ensures that sales are driven back and forth between the different listings, ultimately benefiting the brand that initiated the frequently bought together campaign.
Conclusion
Leveraging existing listings to drive sales to new products is a strategy that can yield significant benefits for e-commerce sellers. By implementing the frequently bought together feature, sellers can increase their average order value, improve their organic rankings, and strengthen their brand image. It is a powerful tool that allows sellers to maximize their sales potential and stand out in a competitive marketplace.
Highlights
- Leveraging existing listings to boost sales
- Benefits of frequently bought together feature
- Increasing average order value (AOV)
- Case study: Angry Orange and UV flashlight
- The direction of frequently bought together
- Strengthening your brand with frequently bought together
FAQs
Q: How does leveraging existing listings benefit sellers?
A: Leveraging existing listings helps sellers drive sales to new products, achieve quicker rankings, reduce marketing spend, and sustain sales over time.
Q: What is the frequently bought together feature?
A: The frequently bought together feature suggests related products to customers, increasing the average order value and improving organic rankings on e-commerce platforms.
Q: How does frequently bought together improve average order value?
A: By encouraging customers to add related products to their cart, the average order value increases as customers make multiple purchases in a single order.
Q: Can you provide an example of a successful frequently bought together campaign?
A: Angry Orange, a renowned brand, saw significant success with their Angry Orange Premix and UV Flashlight frequently bought together campaign, resulting in increased average order value and improved rankings.
Q: How does the frequently bought together feature strengthen a brand?
A: Seeing that customers frequently buy more than one product from a brand adds legitimacy and builds confidence in the brand, leading to increased sales and a stronger brand image.
