Step-by-Step Guide: Install Google Analytics 4 on Shopify

Table of Contents

1. Introduction
2. Removing Existing Google Analytics Code
3. Installing Google and YouTube App
4. Adding Sales Channel
5. Connecting Google Account
6. Creating Google Analytics Property
7. Creating Analytics Account
8. Selecting Industry Category and Business Size
9. Choosing Business Objectives
10. Accepting Terms of Service
11. Selecting Platform for Data Collection
12. Adding Shopify Store URL
13. Creating Web Stream
14. Copying Tag ID
15. Connecting Google Analytics Property
16. Conclusion

How to Install Google Analytics 4 on Shopify

If you're running an eCommerce store on Shopify, it's essential to track your website's performance and gather insights into visitor behavior. One powerful tool for this purpose is Google Analytics 4. In this guide, we'll walk you through the step-by-step process of installing Google Analytics 4 on your Shopify store.

1. Introduction

Google Analytics 4 is the latest version of Google's analytics platform, designed to provide in-depth data analysis and reporting. By integrating Google Analytics 4 with your Shopify store, you can gain valuable insights into customer behavior, track conversions, and make data-driven decisions to optimize your website's performance.

2. Removing Existing Google Analytics Code

Before installing Google Analytics 4, you need to ensure that any existing Google Analytics code on your Shopify store is removed. To do this, log in to your Shopify store and navigate to the "Online Store" section. Click on the three dots and select "Edit code." Look for the Google Tag script and remove it. Additionally, check the preference section for any other code and delete it.

3. Installing Google and YouTube App

To begin the installation process, you need to install the Google and YouTube app from the Shopify App Store. Search for "Google and YouTube" in the App Store and click on the app to add it to your store.

4. Adding Sales Channel

After installing the Google and YouTube app, you'll need to add the Sales Channel to your Shopify store. Connect your Google account by following the instructions provided. This step is crucial for integrating Google Analytics 4 with your Shopify store.

5. Connecting Google Account

Once the Sales Channel is added, click on "Get Started" to connect your Google account. Make sure to use the same Gmail account that you used to connect with Google Analytics 4. Enter your Google account credentials and proceed.

6. Creating Google Analytics Property

If you don't already have a Google Analytics property, you'll need to create one. Click on "Create new property" and follow the prompts. Select "Analytics" and sign in using your Google Analytics account if you have one. Otherwise, click on "Get started today" to create a new account.

7. Creating Analytics Account

To create your Analytics account, provide your name and the property name. Choose the industry category and select the size of your business. Next, select your business objective. For example, if you want to drive online sales, select "Drive online sales" from the options. Accept the terms of the service agreement.

8. Selecting Industry Category and Business Size

In this step, you'll choose the industry category that best describes your business and select the size of your business. For example, if you sell computers and electronics and have a small business, select "Computers and Electronics" and "Small" respectively.

9. Choosing Business Objectives

Google Analytics 4 offers several business objectives to choose from. Select the one that aligns with your goals. Options include generating leads, driving online sales, raising brand awareness, examining user behavior, and getting baseline reports. Make your selection and proceed.

10. Accepting Terms of Service

Read and accept the terms of the service agreement for Google Analytics 4. By accepting, you agree to comply with Google's policies and guidelines regarding data collection and usage.

11. Selecting Platform for Data Collection

Choose "Web" as the platform for collecting data. This is the most common choice for integrating Google Analytics 4 with Shopify.

12. Adding Shopify Store URL

Enter the URL of your Shopify store in the provided field. To find your store's URL, go to the themes section in the Shopify admin and click on "View your store." Copy the URL from the address bar and paste it into the Google Analytics setup.

13. Creating Web Stream

Once you've added the URL, click on "Create stream." This will create a web stream for your Shopify store. Make sure to note down the tag ID provided.

14. Copying Tag ID

On the "View setup instructions" page, find and copy the tag ID. This code will be used to connect the Google Analytics property with your Shopify store. Keep the tag ID in a safe place for future reference.

15. Connecting Google Analytics Property

Return to the Shopify store setup and click on "Get started" again. This time, select the previously created Google Analytics property and connect it to your Shopify store. This step completes the process of setting up Google Analytics 4 on your Shopify store.

16. Conclusion

Congratulations! You have successfully installed Google Analytics 4 on your Shopify store. With Google Analytics 4, you can now track various metrics such as website traffic, conversions, and customer behavior. Remember, to track order details, you might need to upgrade your Shopify plan. Start leveraging the power of data to optimize your eCommerce store and drive better results.

Highlights

FAQ

Q: Can I install Google Analytics 4 without removing the existing Google Analytics code in my Shopify store?

A: No, it is important to remove any existing Google Analytics code before installing Google Analytics 4 to avoid conflicts and ensure accurate tracking.

Q: Do I need to have a Google Analytics account before setting up Google Analytics 4 on Shopify?

A: It is not necessary to have a Google Analytics account beforehand. You can create a new account as part of the setup process.

Q: Can I use Google Analytics 4 with any Shopify plan?

A: While basic plans may suffice for some features of Google Analytics 4, certain advanced tracking and reporting capabilities may require a higher tier Shopify plan.

Q: Can I track order details with Google Analytics 4 on Shopify?

A: Tracking order details with Google Analytics 4 on Shopify might require upgrading your Shopify plan. Consult Shopify's documentation or support for more information on specific plan requirements and features.