Setting Sale Prices on Shopify

Table of Contents

1. Introduction
2. What is a Sale Price?
3. Benefits of Setting a Sale Price
4. How to Set a Sale Price on a Single Variant Product
5. How to Add a Sale Price to a Product with Multiple Variants
6. How Sale Prices Appear on Your Online Store
7. Apps to Add Sale Badges
8. Conclusion
9. FAQs

Setting a Sale Price on Products and Variants

If you're running an online store, you know how important it is to offer discounts and promotions to your customers. One way to do this is by setting a sale price on your products and variants. In this article, we'll discuss what a sale price is, the benefits of setting a sale price, and how to set a sale price on your products and variants.

What is a Sale Price?

A sale price is a discounted price that you offer to your customers for a limited time. It's a way to incentivize customers to make a purchase by offering them a lower price than the original price. When you set a sale price, you show both the original price and the sale price so your customers can see the price comparison.

Benefits of Setting a Sale Price

There are several benefits to setting a sale price on your products and variants. First, it's a great way to attract new customers and retain existing ones. Customers are always looking for a good deal, and a sale price can be just the incentive they need to make a purchase.

Second, setting a sale price can help you move inventory that's been sitting on your shelves for a while. If you have products that aren't selling as well as you'd like, offering them at a discounted price can help you clear them out and make room for new inventory.

Finally, setting a sale price can help you increase your revenue. While you may be offering a discount on your products, the increased sales volume can more than make up for the lower price.

How to Set a Sale Price on a Single Variant Product

Setting a sale price on a single variant product is easy. Here's how to do it:

1. Start in the Shopify Admin.
2. Click Products.
3. Click on the product you’d like to set a sale price on.
4. Scroll down to the Pricing section.
5. Take the original price of the product and enter it in the Compare at Price section.
6. Then, adjust the value in the Price field to show the new sale price.
7. Click Save.
8. Click View to see how the product appears on your online store.

How to Add a Sale Price to a Product with Multiple Variants

If you have a product with multiple variants, you can still set a sale price on each variant. Here's how to do it:

1. On the All Products tab, click on the product you’d like to set a sale price on.
2. Scroll down to the Variants section.
3. Click Edit next to the first variant that needs a sale price.
4. This opens the variant product page.
5. Scroll to the Pricing section.
6. Add the original price of the product to the Compare at Price field.
7. Then, adjust the Price field to show the new sale price.
8. Click Save.
9. Click on the next variant that you need to edit, and adjust as necessary.
10. To do this quickly, this can also be done in the Bulk Editor.
11. Click the arrow to go back to the product page.
12. Click View, and select the variant you made changes to, to see how this product’s price appears on your online store.

How Sale Prices Appear on Your Online Store

The theme you have published determines how the sale price displays on the online store pages. Some themes, like Pop, have badges that display the item is on sale. For single-variant products, the sale’s price often displays with both the Compare at price and Price. For a product with multiple variants, the sales price displays the lowest sales price available out of all the variants.

Apps to Add Sale Badges

If your theme doesn't have a built-in sale badge, there are several apps in the Shopify App store that can add sale badges to your products. Some popular options include Sales Pop, Sales Booster, and Sales Motivator.

Conclusion

Setting a sale price on your products and variants is a great way to offer discounts and promotions to your customers. It can help you attract new customers, retain existing ones, move inventory, and increase your revenue. By following the steps outlined in this article, you can easily set a sale price on your products and variants and start reaping the benefits.

FAQs

Q: Can I set a sale price on a product that's already on sale? A: Yes, you can set a sale price on a product that's already on sale. The new sale price will replace the previous sale price.

Q: How long should I run a sale for? A: The length of your sale will depend on your goals and the products you're discounting. Some sales may only run for a day or two, while others may run for a week or more.

Q: Can I set a sale price on a product without a variant? A: Yes, you can set a sale price on a product without a variant. Simply follow the steps outlined in the "How to Set a Sale Price on a Single Variant Product" section.

Q: Will my customers be able to see the original price and the sale price? A: Yes, when you set a sale price, both the original price and the sale price will be visible to your customers. This helps them see the price comparison and the savings they'll receive.