Expand Your eCommerce Sales Globally with Multilingual and Multi-Currency Support

Table of Contents

1. Introduction
2. Challenges of Selling Products in Multiple Countries
   1. Displaying Product Fees in Customer's Currency
   2. Displaying Products in Customer's Language
   3. Reflecting Promotions and Offers in Customer's Local Currency
   4. Organic Website Ranking in Different Countries
3. Two Ways to Sell Products in Multiple Countries on Google Shopping
   1. Separate Subdomains or Websites for Each Currency
      1. Pros
      2. Cons
   2. One Domain with Currency Conversion App
      1. Pros
      2. Cons
4. Setting Up Your Website to Sell in Multiple Countries
   1. Auto Currency Switcher App
   2. Adding Countries to Your Feed in Google Merchant Center
   3. Tax and Shipping Rules
5. Conclusion
6. FAQs

Selling Products in Multiple Countries on Google Shopping

Selling products in multiple countries can be a great way to expand your brand's reach and increase your sales. However, it can also be a complex process, especially when it comes to advertising on Google Shopping beyond your own borders. In this article, we will discuss the challenges of selling products in multiple countries and the two ways to sell products in multiple countries on Google Shopping. We will also provide a step-by-step guide on how to set up your website to sell in multiple countries.

Challenges of Selling Products in Multiple Countries

When it comes to selling products in multiple countries, there are several challenges that you may face. These challenges include:

Displaying Product Fees in Customer's Currency

One of the biggest challenges of selling products in multiple countries is displaying product fees in the customer's currency. When customers land on your website, they expect to see product fees in their local currency. However, if your website only displays product fees in your own currency, it can be a major turn-off for customers.

Displaying Products in Customer's Language

Another challenge of selling products in multiple countries is displaying products in the customer's language. If your website is only available in one language, it can be difficult for customers who speak other languages to navigate your website and make purchases.

Reflecting Promotions and Offers in Customer's Local Currency

If you want to offer promotions and offers on your website, it's important to reflect them in the customer's local currency. This can be a challenge if you have customers in multiple countries, as you will need to create separate promotions and offers for each country.

Organic Website Ranking in Different Countries

If you want your website to show up organically in each of the countries where you sell products, it can be a challenge to rank well in each country's search engine. This is because search engines tend to favor websites that are hosted in the same country as the search engine.

Two Ways to Sell Products in Multiple Countries on Google Shopping

There are two ways to sell products in multiple countries on Google Shopping:

Separate Subdomains or Websites for Each Currency

One way to sell products in multiple countries is to set up separate subdomains or websites for each currency. This approach requires two separate feeds, one for each currency. The pros of this approach include:

Pros

• You get the most control over your websites, allowing you to be hyper-specific in your messaging, promotions, shipping rules, and settings.
• You can designate separate resources to each website, such as different teams, warehouses, or inventory systems.
• You can get favorable treatment in search engine rankings when you have different top-level domains.

Cons

• It can be more difficult to manage if you're one person trying to manage all of it.
• It can be more expensive, as you will need to pay for more hosting, plugins, and control systems.

One Domain with Currency Conversion App

Another way to sell products in multiple countries is to set up one domain and use a currency conversion app to switch the currency once customers land on your website. This approach only requires one feed, which can be uploaded into Google Merchant Center. The pros of this approach include:

Pros

• It's less of a headache day-to-day, as you have less control over the websites.
• It's less expensive, as you only need to manage one website.
• It's easier to set up.

Cons

• There is less of an advantage in search engine rankings, as you only have one domain.
• You may not get favorable treatment in search engine rankings.

Setting Up Your Website to Sell in Multiple Countries

To set up your website to sell in multiple countries, you will need to follow these steps:

Auto Currency Switcher App

The first thing you need to do is get your website to automatically set the currency to that of your customer's location. You can do this by adding an auto currency switcher app to your website. This app will look at your customer's IP and change the currency to their location. If you have a Shopify store, we recommend using the Auto Currency Switcher app. If you have a WooCommerce store, you can use the WooCommerce Currency Switcher by Wubi Wu.

Adding Countries to Your Feed in Google Merchant Center

Once you have set up the auto currency switcher app, you will need to add countries to your feed in Google Merchant Center. To do this, go to the "Feeds" section of your Google Merchant Center account and click on "Additional Countries." Select the countries you want to add and click "Save." Google will automatically convert the currency for you.

Tax and Shipping Rules

Finally, make sure you set up your tax and shipping rules in Google Merchant Center. Google will not run your ads and your products will be disapproved if you do not set up these settings.

Conclusion

Selling products in multiple countries can be a great way to expand your brand's reach and increase your sales. However, it can also be a complex process. By following the steps outlined in this article, you can set up your website to sell in multiple countries and start reaching customers around the world.

FAQs

Q: What are the challenges of selling products in multiple countries? A: The challenges of selling products in multiple countries include displaying product fees in the customer's currency, displaying products in the customer's language, reflecting promotions and offers in the customer's local currency, and ranking well in each country's search engine.

Q: What are the two ways to sell products in multiple countries on Google Shopping? A: The two ways to sell products in multiple countries on Google Shopping are setting up separate subdomains or websites for each currency and setting up one domain with a currency conversion app.

Q: How do I set up my website to sell in multiple countries? A: To set up your website to sell in multiple countries, you will need to add an auto currency switcher app to your website, add countries to your feed in Google Merchant Center, and set up your tax and shipping rules in Google Merchant Center.