Boost Your E-commerce Sales with Omnisend

Table of Contents

1. Introduction
2. What is Omnisend?
3. How does Omnisend work?
4. Creating a segment
5. Building an email
6. Creating an automation
7. Creating a form
8. Pricing plans of Omnisend
9. Pros of using Omnisend
10. Cons of using Omnisend

Introduction

In this article, we will be discussing Omnisend, an all-in-one omnichannel marketing platform designed specifically for e-commerce businesses. We will explore the features and functionalities of Omnisend and see how it can help online stores increase their sales, improve their marketing efforts, and enhance customer relationships.

What is Omnisend?

Omnisend is a comprehensive marketing platform that caters specifically to e-commerce businesses. It aims to help online stores increase their sales, achieve a better return on investment with their marketing efforts, and enhance customer relationships. With an easy-to-use interface and a wide range of features, Omnisend offers an all-in-one solution for e-commerce marketing needs.

How does Omnisend work?

To use Omnisend, you need to have an e-commerce store. Once you have signed up and connected your store to the Omnisend platform, you can start using its features. Omnisend offers various functionalities such as creating segments, building emails, setting up automations, and creating forms. These features allow you to target specific customer groups, personalize your marketing campaigns, and automate your marketing efforts.

Creating a segment

One of the key features of Omnisend is the ability to create segments. Segments help you categorize your contacts based on various criteria such as shopping behavior, email campaign activity, and SMS campaign activity. By creating segments, you can target specific groups of customers with tailored marketing messages, resulting in higher engagement and conversion rates.

To create a segment in Omnisend, you can go to the Audience section and click on "Create a Segment." From there, you can choose various filters and conditions to define your segment. For example, you can filter contacts based on their shopping behavior, such as recent purchases or product preferences. Once you have defined your segment, you can save it for future use in your marketing campaigns.

Building an email

Another important feature of Omnisend is the ability to build customized emails. With its user-friendly email builder, you can create visually appealing and engaging emails for your marketing campaigns. The email builder provides various templates and design options, allowing you to customize the layout, colors, and fonts of your emails.

To build an email in Omnisend, you can go to the Campaigns section and click on "New Campaign." From there, you can choose the type of campaign you want to create, such as an email campaign. You can then customize the subject line, the sender's name and email address, and the content of your email. With the drag-and-drop editor, you can easily add images, text, buttons, and other elements to your email. Once your email is ready, you can choose the target audience and schedule the campaign for delivery.

Creating an automation

Omnisend provides powerful automation capabilities to streamline your marketing efforts. With its automation feature, you can set up workflows to automate various marketing tasks, such as sending welcome emails, abandoned cart reminders, and post-purchase follow-ups. Automations help you deliver the right message to the right audience at the right time, resulting in increased conversion rates and customer satisfaction.

To create an automation in Omnisend, you can go to the Automation section and explore the available workflow options. You can choose from pre-built workflows or customize your own workflows based on your specific marketing goals. For example, you can set up a workflow to send a series of emails to new customers, guiding them through the onboarding process. With the intuitive workflow editor, you can define triggers, conditions, and actions to create a seamless automated customer journey.

Creating a form

Omnisend also allows you to create forms to collect customer information and grow your subscriber list. Forms can be embedded on your website to capture leads and convert visitors into subscribers. With Omnisend's form builder, you can customize the design and fields of your forms to match your brand identity and collect the necessary information from your audience.

To create a form in Omnisend, you can go to the Forms section and click on "Create Form." From there, you can choose the type of form you want to create, such as a pop-up or a landing page. Once you have selected the form type, you can customize the form's design and fields, and configure the settings such as tags and double opt-in. After creating the form, you can embed it on your website or share the form's link to start collecting subscriber information.

Pricing plans of Omnisend

Omnisend offers three main pricing plans: Free, Standard, and Pro. The Free plan allows you to have up to 250 contacts and send up to 500 emails per month. The Standard plan starts at $16 per month and enables you to reach up to 500 contacts. The Pro plan offers unlimited emails and additional features, such as advanced segmentation and more SMS messages.

The pricing of Omnisend is based on the number of contacts you have and the number of emails you send. As you move up in the plans, the pricing increases accordingly. Omnisend also provides options for purchasing additional SMS credits for sending text messages to your customers.

Pros of using Omnisend

• Seamless integration with popular e-commerce platforms
• User-friendly interface and easy-to-use features
• Powerful automation capabilities for streamlining marketing tasks
• Customizable email templates and drag-and-drop email builder
• Ability to create segments for targeted marketing campaigns
• Form builder to collect customer information and grow your subscriber list
• Free plan available for small-scale businesses

Cons of using Omnisend

• Requires an e-commerce store to use the platform
• Limited integration options with e-commerce platforms
• Lower deliverability rates compared to other marketing platforms
• Limited customization options for landing pages and email templates

Conclusion

Omnisend offers a comprehensive marketing solution for e-commerce businesses, helping them increase sales, improve marketing efforts, and enhance customer relationships. With its user-friendly interface, powerful automation capabilities, and customizable features, Omnisend is a valuable tool for e-commerce marketers. However, it is important to consider the limitations of the platform, such as the requirement for an e-commerce store and the lower deliverability rates. Overall, Omnisend presents a range of features that can significantly benefit online stores in their marketing endeavors.

Highlights

• Omnisend is an all-in-one omnichannel marketing platform for e-commerce businesses.
• It helps online stores increase sales, improve marketing efforts, and enhance customer relationships.
• Omnisend offers features such as segment creation, email building, automation setup, and form creation.
• The platform has seamless integration with popular e-commerce platforms.
• Pricing plans of Omnisend are based on the number of contacts and emails sent.
• Pros of using Omnisend include its user-friendly interface, powerful automation capabilities, and customizable email templates.
• Cons of using Omnisend include the requirement for an e-commerce store and lower deliverability rates.

FAQ

Q: How does Omnisend help improve customer relationships? A: Omnisend allows you to create personalized and targeted marketing campaigns, which help build a stronger connection with your customers. With features such as segment creation and automation, you can deliver relevant content to your audience, enhancing their experience with your brand.

Q: Can I use Omnisend if I don't have an e-commerce store? A: No, Omnisend requires you to have an e-commerce store in order to connect and use its features. If you don't have an e-commerce store, Omnisend may not be suitable for your needs.

Q: What is the pricing of Omnisend? A: Omnisend offers three main pricing plans: Free, Standard, and Pro. The pricing is based on the number of contacts and emails sent. The Free plan allows up to 250 contacts and 500 emails per month, while the Pro plan offers unlimited emails and additional features.

Q: Does Omnisend have templates for email and landing page creation? A: Yes, Omnisend provides templates for email creation. However, the selection of templates may be limited compared to other platforms. For landing page creation, Omnisend offers themes rather than templates, which may also have limited customization options.

Q: What are the pros of using Omnisend? A: The pros of using Omnisend include seamless integration with popular e-commerce platforms, user-friendly interface, powerful automation capabilities, customizable email templates, and the ability to create segments for targeted marketing campaigns.

Q: What are the cons of using Omnisend? A: The cons of using Omnisend include the requirement for an e-commerce store to use the platform, limited integration options with e-commerce platforms, lower deliverability rates compared to other marketing platforms, and limited customization options for landing pages and email templates.