Increase Sales with Frequently Bought Together Bundles

Table of Contents

1. Introduction
2. Frequently Bought Together Bundles
   1. Definition
   2. Benefits
3. Display Options for Frequently Bought Together Bundles
   1. Product Page
   2. Cart Page
   3. Pop-up Display
4. Setting Up Frequently Bought Together Bundles in Picky Story
   1. Creating a Bundle
   2. Adding Products to the Bundle
   3. Setting Up Discount Options
   4. Minimum Product Requirement
5. Choosing Display Locations in Picky Story
   1. Product Pages
   2. Cart Page
   3. Advanced Location Options
6. Customizing the Bundle Display in Picky Story
   1. Previewing the Bundle
   2. Using Pop-up or Widget Display
   3. Editing the Bundle Widget
   4. Customization Options
7. Publishing the Frequently Bought Together Bundle
8. Conclusion

Introduction

In this article, we will explore the concept of frequently bought together bundles and how they can be added to your store using Picky Story. We will discuss the benefits of offering these bundles to your customers and the various display options available. Additionally, we will provide a step-by-step guide on setting up frequently bought together bundles in Picky Story and offer tips on customizing the bundle display. By the end of this article, you will have a clear understanding of how to leverage frequently bought together bundles to increase sales and enhance the shopping experience for your customers.

Frequently Bought Together Bundles

Definition

Frequently bought together bundles, as the name suggests, are collections of related products that are often purchased together. These bundles are designed to offer convenience and value to customers by presenting them with recommended or complementary products. By showcasing these product combinations, merchants can encourage customers to make additional purchases and increase their order value.

Benefits

Offering frequently bought together bundles can provide several benefits for both merchants and customers. Some key advantages include:

1. Increased Sales: Bundling related products together can prompt customers to add more items to their cart, resulting in higher sales volume.
2. Upgraded Purchases: By suggesting complementary products, bundles can encourage customers to upgrade their purchase to a higher-value option.
3. Enhanced Customer Experience: Presenting customers with curated bundles can help them discover new products or find everything they need in one convenient package.
4. Cost Savings: Offering discounts or promotions on frequently bought together bundles can entice customers to take advantage of cost savings, increasing their perception of value and incentivizing the purchase.

Display Options for Frequently Bought Together Bundles

You have the flexibility to display frequently bought together bundles in various locations on your store. Here are the three popular options:

Product Page

Displaying the frequently bought together bundle on the product page is a common choice. By placing the bundle below the main product description, customers are given the opportunity to easily add complementary items to their cart without navigating away from the product they are interested in. This display location works well for enticing customers to explore related products and make additional purchases.

Cart Page

Another popular display option is placing the frequently bought together bundle on the cart page. This allows customers who have already added items to their cart to view complementary products and consider adding them as well. By presenting the bundle at this stage of the buying process, you can potentially increase the average order value before the customer proceeds to checkout.

Pop-up Display

Using a pop-up display for frequently bought together bundles can be an effective way to draw attention to the bundle. This form of display can be triggered when a customer performs a specific action, such as adding a specific product to their cart or spending a certain amount. Pop-ups can grab customers' attention and encourage them to explore and add the recommended bundle to their order.

Setting Up Frequently Bought Together Bundles in Picky Story

To create and manage frequently bought together bundles in your store using Picky Story, follow these steps:

Creating a Bundle

1. Navigate to the Picky Story dashboard and click on "Create Bundle" from the "Get Started" tab or "Create Deal" followed by "Create Bundle" from the "Deals" tab.
2. Give your bundle a descriptive name for internal reference, such as "My Backpacking Bundle."

Adding Products to the Bundle

1. Add the relevant products to your bundle by selecting them from your product catalog.
2. Consider selecting products that are frequently purchased together or complement each other in terms of functionality, style, or use.

Setting Up Discount Options

1. Decide if you want to offer a discount on the bundle. Discounts can incentivize customers to make the purchase.
2. Picky Story provides options for percentage-based discounts, buy X get Y discounts, fixed amount discounts, or target price promotions.
3. Set the discount amount or parameters according to your marketing goals and pricing strategy.

Minimum Product Requirement

To prevent customers from receiving a discount on a single item, you can set a minimum number of products that need to be added to the cart to qualify for the bundle deal. This ensures customers are encouraged to purchase the entire bundle and not just one or two items.

Stay tuned for the next section where we'll discuss choosing the display locations for your frequently bought together bundles in Picky Story.