Boost Conversions with Karna On-Site Messaging on Shopify

Table of Contents

1. Introduction
2. Setting up the Shopify store
3. Adding the Karna on-site messaging app
4. Configuring the on-site messaging app
   • 4.1 Choosing the ad position
   • 4.2 Customizing the ad design
5. Previewing the customized ad
6. Testing the ad on a live product page
7. Customizing the ad further
8. Additional on-site messaging options
9. Contacting merchant support for assistance
10. Conclusion

Article

Introduction

Setting up an e-commerce store on Shopify requires careful consideration of various elements that can enhance the customer experience and increase conversions. One crucial aspect is on-site messaging, which can help overcome price sensitivity and provide payment flexibility options to customers. In this article, we will discuss how to add and customize the Karna on-site messaging app on a Shopify store.

1. Setting up the Shopify store

Before we can start adding the Karna on-site messaging app, it is essential to have a functioning Shopify store. This includes selecting a suitable theme, setting up product pages, and ensuring the necessary payment options are available.

2. Adding the Karna on-site messaging app

To add the Karna on-site messaging app, navigate to the Shopify admin dashboard and go to the "Apps" section. Search for "Karna" in the Shopify app store and click on the app's listing. Install the app and grant the required permissions for it to function properly on your store.

3. Configuring the on-site messaging app

Once the Karna on-site messaging app is installed, you can start configuring it to display the desired ads on your store. The first step is to choose the ad position where the message will be shown. The app offers various options like the cart page, product page, and other homepage placements.

3.1 Choosing the ad position

For the purpose of combating price sensitivity, the focus should primarily be on the product page. This is where customers are most likely to hesitate due to the product's price. By placing the message near the price display, you can effectively communicate the availability of payment flexibility.

3.2 Customizing the ad design

The Karna on-site messaging app provides customization options to ensure the ad aligns with your brand's aesthetics. By visiting the Karna merchant portal, you can access the on-site messaging app and customize the ad's design. You can adjust the font, font size, colors, borders, padding, and other visual elements to create a cohesive and visually appealing ad.

4. Previewing the customized ad

After making the necessary customization changes in the Karna merchant portal, it is important to preview the ad to ensure it looks as intended. The app provides a preview function that allows you to see how the customized ad will appear on your product page. This gives you the chance to make any final adjustments before publishing the changes.

5. Testing the ad on a live product page

To verify that the customized ad is functioning correctly, open a new incognito window and navigate to your product page. Check if the ad aligns with the pricing information, catches the customer's attention, and provides the desired messaging. This step is crucial to ensure a smooth user experience and successful conversions.

6. Customizing the ad further

If you are not satisfied with the initial customization or want to make additional changes, you can revisit the Karna merchant portal and make the necessary adjustments. The app's user-friendly interface allows you to experiment and fine-tune the ad design until it perfectly represents your brand and effectively communicates the payment flexibility to customers.

7. Additional on-site messaging options

Apart from the product page ad, the Karna on-site messaging app offers various other placement options to inform customers about the availability of payment flexibility. These include homepage ads, sidebar banners, square and vertical banners, and a super slim top strip banner. Each placement has its benefits and can be utilized strategically to maximize the impact of on-site messaging.

8. Contacting merchant support for assistance

If you encounter any issues or have specific questions regarding the on-site messaging app or its implementation, the Karna merchant support team is readily available to assist you. You can reach out to them with general questions at merchant.usa@karna.com or for Shopify app-specific inquiries at skosm@karna.com. Their support team is dedicated to ensuring a seamless experience for merchants and helping them succeed.

9. Conclusion

By adding the Karna on-site messaging app and customizing its ads on your Shopify store, you can effectively combat price sensitivity and provide payment flexibility to customers. With careful consideration of the ad's design and placement, you can create a visually appealing and informative message that encourages customers to proceed with their purchase. Utilize the various on-site messaging options available and don't hesitate to reach out to merchant support if needed. Congratulations on enhancing your product page with Karna, and here's to a successful partnership.

Highlights

• Adding the Karna on-site messaging app to a Shopify store can help increase conversions.
• Customizing the ad design and placement for Karna's on-site messaging ensures brand alignment and better customer engagement.
• The product page is a crucial placement for on-site messaging to combat price sensitivity and provide payment flexibility.
• The Karna merchant portal offers various customization options, including font, font size, colors, borders, and padding.
• Previewing and testing the customized ad on a live product page is essential to ensure its effectiveness.
• The Karna on-site messaging app provides additional placement options, such as homepage ads and sidebar banners.
• Merchant support is available to assist with any questions or issues regarding the on-site messaging app.

FAQs

Q: Can I customize the on-site messaging ad further after publishing it? A: Yes, you can revisit the Karna merchant portal and make additional changes to the ad's design and customization.

Q: What other placement options does the Karna on-site messaging app offer? A: The app provides various placement options, including homepage ads, sidebar banners, square and vertical banners, and a super slim top strip banner.

Q: How can I contact merchant support for assistance? A: For general questions, you can reach out to merchant support at merchant.usa@karna.com. If you have Shopify app-specific inquiries, email skosm@karna.com.

Q: Is the Karna on-site messaging app compatible with all Shopify themes? A: Yes, the app is designed to work seamlessly with all Shopify themes. However, slight adjustments may be required for optimal integration with certain themes.

Q: Can I track the performance of the on-site messaging ads? A: Yes, the Karna on-site messaging app provides analytics and reporting features to track the performance of the ads and gain insights into customer engagement and conversions.