Achieve $60,345 in 1 Month with TikTok Ads!
Table of Contents
- Introduction
- The Case Study: Achieving $61,000 in 30 Days with TikTok Ads
- Product Research Method
- Product Testing Phase
- TikTok Ad Strategy
- Scaling on TikTok
- Comparison with Facebook Ads
- Q&A with Jeremy, the Business Partner
- Conclusion
The Case Study: Achieving $61,000 in 30 Days with TikTok Ads
Welcome to this free TikTok Ads dropshipping course, where we will be discussing how to achieve $61,000 in 30 days using TikTok ads with a 41% profit margin. In this case study, we will be going over the complete process of how my business partner Jeremy and I were able to achieve this result. We will be covering the complete case study, how Jeremy was able to build this store and scale it to this level. We will also be going through the complete TikTok ad strategy, how we found the products, how we did product research, and the actual scaling strategy in the most detail that you've ever seen on YouTube before. We will be showing you all the ad accounts and everything so that you can follow this directly and try it with one of your products.
Product Research Method
The product research method that we used was very effective. Jeremy's girlfriend found a video with 20 million views on TikTok, and the product had a crappy website, badly shot content, and poor pricing. We also searched for hashtags like "TikTok made me buy it" and "Amazon finds" to find potential products. Another way to find winning products is to use an ad spy tool like Peekster. Once we found a potential product, we tested it using the typical dropshipping method with CJ Dropshipping. We also created an organic TikTok account to test the product without using any paid ads.
Product Testing Phase
We tested the product at $50 and made $6.4k in revenue. We then tried TikTok ads, but the product was priced too high. We tested again at $29.95 and made $8.2k in revenue. We tried paid ads again, and it worked for one week and then died out. We then ordered the product in bulk and fulfilled it from our own places to save money on fulfillment centers. We had complete control over the stock, quality assurance, and the three to five shipping day time.
TikTok Ad Strategy
The TikTok ad strategy that we used was very similar to Facebook ads. We used the conversion objective, testing campaign, and ad group name. We optimized for the add to cart event and selected the TikTok placement. We used no user comma and targeted the US and Canadian markets. We used a daily budget of $20 and scheduled it for the next day at 12 a.m. We used the lowest cost bid strategy and kept the ad name consistent and conversion-focused. We used the store name for the display name, the best benefit of the product for the text, and the product name and discount for the call to action. We used a logo or a girl for the branding image.
Scaling on TikTok
To scale on TikTok, we duplicated the best performing winner three times on any ad set that got three sales at the same budget. We also made sure to change the sound and effects to keep the creatives fresh. We found that creatives died out pretty quickly on TikTok, so we had to keep testing and shooting our own content. We also found that it was very inefficient to create an organic TikTok for every product that we tested. Instead, we created three creatives shot with a phone and bought the product from Amazon to speed up the testing process.
Comparison with Facebook Ads
TikTok ads have the potential to replace Facebook ads as the king of advertising. TikTok has a similar interface to Facebook, and the strategies that work on Facebook also work on TikTok. However, Facebook has a more robust interest targeting system, and the consistency of scaling is higher on Facebook. TikTok is still a new platform, and it will take time to catch up to Facebook in terms of consistency and ease of use.
Q&A with Jeremy, the Business Partner
Q: Will TikTok kill Facebook ads as the king for advertising?
A: It definitely has the potential to. TikTok has a reliable and scalable platform for dropshippers and e-commerce businesses. The customer service is better, and the results are there.
Q: How long did it take you to move confidently from Facebook to TikTok?
A: The thought process and strategies are the same on both platforms. The only difference is the interface. It didn't take me long to move confidently from Facebook to TikTok.
Q: How many products did you have to test before finding a winner for TikTok, and how much money did you lose testing these products till you found that winner?
A: I got lucky with my first product on TikTok, and it blew up. I didn't have to test many products. However, not everyone has the same rate of hitting products like I did. Camille tested eight products and lost around $3,400.
Q: Is TikTok easy to scale compared to Facebook?
A: TikTok is getting there, but it's not there yet. Creatives die out pretty quickly on TikTok, and it takes a lot of effort to keep the results consistent. Facebook has the edge in terms of consistency and ease of use.
Q: What are you expecting to do in Q4 in revenue with TikTok?
A: I'm expecting to break the $300k to $500k mark with 40 to 50% margins. I'm going to order enough stock to hit those numbers, and I think we can do it.
Conclusion
TikTok ads have the potential to replace Facebook ads as the king of advertising. The strategies that work on Facebook also work on TikTok, and the results are there. However, TikTok is still a new platform, and it will take time to catch up to Facebook in terms of consistency and ease of use. The key to success on TikTok is to keep testing and shooting your own content, and to change the sound and effects to keep the creatives fresh. With the right product and strategy, it's possible to achieve great results on TikTok.
