$13,110/day with Shopify Dropshipping | Scaling to $340,000+/Month with TikTok Ads
Table of Contents
- Introduction
- My Success with Shopify eCommerce
- The Downside of Gurus and Fake Influencers
- The Importance of Leverage in E-commerce
- Transitioning from Facebook Ads to TikTok Ads
- Driving Purchases with Conversion Campaigns
- Scaling with Cost Cap Campaigns
- Duplicating Ad Groups for Better Performance
- The Power of Broad Targeting
- Value-Based Targeting for Increased Conversions
- Analyzing Results and Optimization
- Conclusion
My Success with Shopify eCommerce
In this article, I want to share with you my journey of achieving consistent thirteen thousand dollar days with my Shopify eCommerce brand. If you're someone who is interested in dropshipping or getting into e-commerce, this article is specifically for you. I understand the frustration of dealing with gurus and fake influencers trying to sell you courses. That's why I want to provide real, actionable advice to those who are serious about changing their lives through e-commerce.
Before I dive into the strategies that have helped me reach these impressive numbers, let me give you a glimpse of my success so far. My Shopify store has generated about 5 million dollars in total, with 4 million coming from Shopify and 1 million from Amazon. Currently, I'm averaging 290 orders and 9,000 dollars in sales per day on Shopify, with an additional 4,000 dollars in sales on Amazon. The best part? I've achieved these results with only 200 dollars in Amazon ads.
The Downside of Gurus and Fake Influencers
It's no secret that the e-commerce industry is filled with self-proclaimed gurus and fake influencers who are more interested in selling you their courses than actually helping you succeed. I've had my fair share of encounters with these individuals, and it's disheartening to see people fall for their misleading tactics. That's why I want to emphasize that I have no course to sell. My only goal is to genuinely help those who are serious about e-commerce and are eager to make a difference in their lives.
The Importance of Leverage in E-commerce
One of the key factors that has contributed to my success in e-commerce is leveraging the power of different platforms. Nowadays, having a single online store is not enough. By expanding my reach to platforms like Amazon and TikTok, I've been able to maximize my sales potential. This concept of leverage is crucial, especially in today's highly competitive market. It allows you to tap into new audiences and generate more sales without putting in significantly more effort.
Transitioning from Facebook Ads to TikTok Ads
Recently, my Facebook account got hacked, which turned out to be a blessing in disguise. It pushed me to explore other advertising platforms, and I stumbled upon TikTok ads. To my surprise, TikTok ads have outperformed Facebook ads in terms of return on ad spend (ROAS). While Facebook was achieving a 3X ROAS for me, TikTok has consistently delivered over a 3X ROAS, sometimes even higher. This shift has been instrumental in driving my impressive daily sales numbers.
Driving Purchases with Conversion Campaigns
When it comes to running effective ad campaigns, I've found that going straight into conversion campaigns yields the best results. Forget about wasting your money on traffic campaigns or video views. If your ultimate goal is to drive purchases, start with conversion campaigns. By directly targeting the objective you want to achieve, you can ensure that your ad budget is spent efficiently, resulting in a higher return on investment.
Scaling with Cost Cap Campaigns
A strategy that has worked exceptionally well for me is scaling my ad campaigns using cost cap. Within my conversion campaigns, I duplicate my ad groups multiple times to test different variations. Through experimentation, I've found that duplicating ad groups around 10 times produces the best performance. Additionally, I gradually increase the budget for each ad group, which tricks the algorithm into driving cheaper and highly targeted traffic. This method has helped me achieve a 2X ROAS consistently.
Duplicating Ad Groups for Better Performance
When it comes to duplicating ad groups, it's essential to focus on both quantity and quality. By creating multiple duplicates, you increase the chances of finding the winning combination that will skyrocket your results. In my experience, duplicating ad groups 10 times has yielded the best outcomes. However, it's crucial to monitor each ad group's performance closely and adjust budgets accordingly to ensure optimal results.
The Power of Broad Targeting
Contrary to popular belief, broad targeting has proven to be the most effective strategy for me. Instead of targeting specific demographics or interests, I opt for completely broad targeting. This means targeting the entire United States, English-speaking individuals aged 18 to 65+. By keeping the targeting broad, I have been able to reach a wider audience, resulting in cheaper clicks and higher conversion rates. With an average cost per click of 68 cents, TikTok ads have proven to be significantly more cost-effective than Facebook ads.
Value-Based Targeting for Increased Conversions
As my campaigns gather more conversions, I transition into value-based targeting. This involves creating ad groups that focus on maximizing conversions by setting the bid at a desired return on advertising spend (ROAS). By setting my break-even ROAS as the target, I ensure that I acquire as many conversions as possible. While it may seem counterintuitive to not aim for a higher ROAS, this strategy has consistently delivered phenomenal acquisition costs and overall results.
Analyzing Results and Optimization
To ensure continued success and growth, it's crucial to analyze the results of your campaigns regularly. Keep an eye on key metrics such as cost per acquisition (CPA), click-through rates (CTR), and conversion rates. Adjust budgets, pause underperforming ads, and duplicate successful campaigns. Optimization is an ongoing process that requires constant monitoring and tweaking to maintain profitability and maximize returns.
Conclusion
In conclusion, my journey in Shopify eCommerce has been filled with ups and downs, but the overall success has been substantial. By leveraging multiple platforms, transitioning from Facebook ads to TikTok ads, and implementing effective strategies such as conversion and cost cap campaigns, I have been able to achieve daily sales of thirteen thousand dollars or more consistently. If you're serious about e-commerce and want to make a difference, I encourage you to follow the steps outlined in this article. Feel free to reach out to me for any further assistance or questions. Together, we can succeed in the world of e-commerce.
Highlights
- Achieving consistent thirteen thousand dollar days in Shopify eCommerce.
- Tired of gurus and fake influencers selling courses.
- Leveraging different platforms for maximum sales potential.
- Transition from Facebook ads to TikTok ads for higher ROAS.
- Drive purchases with conversion campaigns.
- Scale ad campaigns using cost cap for optimal results.
- Duplicate ad groups for better performance.
- Broad targeting for cheaper clicks and higher conversion rates.
- Transition to value-based targeting for increased conversions.
- Monitor and optimize campaigns for continued success.
FAQ
Q: Can I achieve similar results with Shopify eCommerce?
A: While results may vary, implementing the strategies outlined in this article can significantly improve your chances of success in Shopify eCommerce.
Q: Are TikTok ads more effective than Facebook ads?
A: In my experience, TikTok ads have consistently outperformed Facebook ads in terms of return on ad spend. However, it's always essential to test different platforms and find what works best for your specific business.
Q: Should I focus on broad targeting or specific demographics?
A: Broad targeting has proven to be highly effective, especially in the initial stages of running ads. However, it's always advisable to test different targeting options to find the right balance for your target audience.
Q: How often should I optimize my ad campaigns?
A: Regular monitoring and optimization are crucial for maintaining profitability and maximizing returns. Aim to analyze your campaigns at least once a day and make adjustments accordingly.
Q: Can I expect immediate results with these strategies?
A: Results may take time and require continuous optimization. It's important to be patient and persistent in implementing the strategies outlined in this article.
Q: Do you offer any paid courses or services?
A: No, I have no courses or services to sell. The information provided in this article is free, and my goal is to genuinely help those who are serious about e-commerce.
