Unveiling the Winner: BigCommerce vs Shopify Google Ads Data
Table of Contents:
- Introduction
- Background
- Design Comparison
- Results on BigCommerce
- Transition to Shopify
- Comparison of Google Ads Data
- Results After Transition
- Reasons Why Shopify is Better
- Conclusion
- Recommendations
Introduction
In this article, we will compare two popular e-commerce platforms, BigCommerce and Shopify. We will explore the differences between these platforms and analyze data from Google Ads to determine which platform is better for online businesses. We will also discuss the reasons why Shopify stands out as the superior choice. If you are considering building an e-commerce store and are unsure which platform to choose, this article will provide you with valuable insights to make an informed decision.
Background
Before delving into the details, it is essential to understand the background of our comparison. The eczema company, a client of Launchpresso Digital Marketing, had been using BigCommerce for several years. Initially, they experienced some success with Google Ads on BigCommerce. However, over time, their results declined, making it challenging to achieve a satisfactory return on ad spend. Recognizing the need for a change, the decision was made to transition to Shopify. In this article, we will explore how this transition positively impacted their Google Ads campaigns and overall business performance.
Design Comparison
One might expect significant differences in design between the old BigCommerce website and the new Shopify version. However, upon closer inspection, it becomes evident that the two versions are quite similar. The color schemes, logos, and layouts remain consistent, with only minor layout adjustments and slight improvements in the user interface (UI) on the Shopify site. Although the design differences are minimal, it is crucial to consider other factors that contribute to the overall superiority of Shopify.
Results on BigCommerce
During the client's tenure on BigCommerce, they faced challenges in achieving satisfactory results from their Google Ads campaigns. Despite their efforts, they struggled to achieve a return on ad spend (ROAS) of over 300% month-on-month. Recognizing the need for change, Launchpresso Digital Marketing recommended transitioning to Shopify. While this process required time and expense, the results that followed justified the decision to switch platforms.
Transition to Shopify
To demonstrate the effectiveness of Shopify over BigCommerce, Launchpresso Digital Marketing decided to monitor the client's Google Ads campaigns during the transition period. With minimal changes to the campaigns, except for a slight adjustment in ad spend, the focus was on observing how the results differed before and after the platform switch. The reduced ad spend aimed to facilitate a smooth transition without significant sales loss. The next sections will present the concrete data comparing performance on both platforms.
Comparison of Google Ads Data
Analyzing the data from Google Ads provides concrete evidence of the impact of the transition from BigCommerce to Shopify. A month-by-month overview of the account reveals some intriguing insights. In January, while still on BigCommerce, the client's average cost was $12,500, with the struggle to achieve a ROAS above 300%. As we progress to February, the ROAS remains inconsistent, hovering around 275%. April shows a slight improvement, just surpassing the 300% mark. However, it becomes evident that the results on BigCommerce were not reaching their desired goals.
Results After Transition
The transition from BigCommerce to Shopify took place in January. It was during this period that they gradually reduced their ad spend to ensure a smooth transition. Upon switching to Shopify, an explosive day of sales was recorded, reaffirming the successful platform switch. As ad spend increased, the client consistently achieved remarkable ROAS. By February, they were hitting a consistent ROAS of 772% on a $4,400 ad spend, surpassing their previous goal of 300%. This trend persisted, even during slower months, with 400% ROAS being the norm.
Reasons Why Shopify is Better
Why is Shopify superior to BigCommerce? Several reasons contribute to Shopify's clear advantage. Firstly, the checkout experience on Shopify is far superior. It is sleek, intuitive, quick, and offers a clean, simple, and transparent interface. Secondly, Shopify outperforms BigCommerce in terms of speed. As stores grow larger on BigCommerce, they tend to slow down, resulting in a less than ideal user and shopping experience. Shopify's out-of-the-box speed ensures a smooth and efficient browsing and purchasing process.
Conclusion
Based on the data analysis and the significant improvements observed after transitioning from BigCommerce to Shopify, it is clear that Shopify is the better choice for e-commerce businesses. The consistent high ROAS, streamlined checkout experience, and superior speed contribute to Shopify's superiority. If you are considering building an e-commerce store, we highly recommend choosing Shopify. Its versatility, user-friendliness, and exceptional performance make it the optimal platform for success.
Recommendations
Considering the compelling advantages of Shopify, we strongly recommend considering it as your platform of choice for building an e-commerce store. Its intuitive design, speed, and robust performance will provide you with the best foundation for success. Take advantage of the link below in the description to explore Shopify further and make an informed decision for your business's future growth.
Highlights:
- Shopify outperforms BigCommerce in terms of speed and checkout experience.
- The transition from BigCommerce to Shopify resulted in remarkable improvements in return on ad spend (ROAS).
- Shopify provides a sleek, intuitive, and efficient interface for a seamless user and shopping experience.
- The data from Google Ads clearly demonstrates the superiority of Shopify over BigCommerce.
- By choosing Shopify, businesses can maximize their online sales potential and achieve higher profitability.
FAQs:
Q: Can you provide more details on the design differences between BigCommerce and Shopify?
A: Although the design differences were minimal, Shopify offered a slightly improved user interface (UI) and more streamlined layout compared to BigCommerce. However, the overall color schemes and logos remained consistent.
Q: How did the transition from BigCommerce to Shopify impact the client's sales and overall business performance?
A: The transition to Shopify resulted in an explosive increase in sales and significantly higher return on ad spend (ROAS). The client's business experienced consistent growth and improved profitability after the switch.
Q: What specific features of Shopify make it a better choice than BigCommerce?
A: Shopify offers a sleek and intuitive checkout experience, ensuring a smooth and transparent purchasing process for customers. Additionally, Shopify's speed and performance outperform BigCommerce, leading to a more satisfying user experience and increased conversions.
