Unlocking Klaviyo Integration with Social Snowball

Table of Contents

1. Introduction
2. Natively Built Integrations
   • Clavio
   • Postscript
3. Integrating with Other Apps through Zapier
4. Native Integration Setup
   • Trigger Events
   • Custom Properties
5. Setting Up Clavio Integration
   • Obtaining Public and Private API Keys
   • Integration Process
6. Testing the Integration
   • Checking the Profile Section in Klavio
7. Custom Properties and Trigger Events in Klavio
8. Creating a Flow in Klavio
9. Adding Custom Properties to Email Content
10. Future Updates and Enhancements

Integrations: Making the Most out of Social Snowball

Social Snowball offers a range of integration options to enhance your user experience and streamline your marketing efforts. In this article, we will explore the various integrations available, with a focus on the natively built integrations, such as Clavio and Postscript. We will also discuss how you can integrate with other apps using Zapier and provide a step-by-step guide on setting up a Clavio integration.

Natively Built Integrations

Social Snowball currently offers two natively built integrations: Clavio and Postscript. These integrations allow you to seamlessly connect your Social Snowball account with these platforms and automate the exchange of trigger events and custom properties.

Clavio

Clavio integration enables the transfer of trigger events and custom properties from your Social Snowball account to your Clavio account. Trigger events can include actions such as new affiliates signing up via purchase or signup form, new payouts sent, or new commissions earned. Custom properties, on the other hand, are unique tags that you can include in the content of your flows. For example, you can include a custom discount code in your emails to new affiliates to encourage them to share their code.

Postscript

Postscript integration allows you to send SMS messages to your affiliates using trigger events and custom properties from Social Snowball. Similar to the Clavio integration, you can use trigger events like new affiliates signing up or new payouts sent to trigger relevant SMS messages. Custom properties can be used to personalize the content of your SMS messages, including unique affiliate codes and commission values.

Integrating with Other Apps through Zapier

In addition to the natively built integrations, Social Snowball also offers integration with various other apps using Zapier. Zapier allows you to connect and automate workflows between different applications and services. By integrating Social Snowball with Zapier, you can unlock countless possibilities for integrating with your favorite apps and platforms.

Native Integration Setup

Setting up native integrations with Social Snowball is a straightforward process that remains largely consistent across different platforms. The setup involves two main components: trigger events and custom properties.

Trigger Events

Trigger events are actions or events that occur within Social Snowball and can be used to trigger corresponding actions in the integrated platform. For example, when a new affiliate signs up via a purchase or a signup form, it can trigger flows in your Clavio or Postscript account. Common trigger events include new affiliate sign-ups, payouts sent, commissions earned, and changes in affiliate programs.

Custom Properties

Custom properties are unique tags that you can include in the content of your integrated platform. These tags allow you to dynamically personalize the content based on specific attributes or data associated with the affiliate. For instance, you can include a custom discount code in the content of your emails using Social Snowball's API. This code will be automatically looked up in Social Snowball and included in the email, adding a personalized touch to your communication.

Setting Up Clavio Integration

To set up a Clavio integration, you will need to obtain your public and private API keys from your Clavio dashboard. Here's a step-by-step guide on how to do it:

1. Go to your Clavio dashboard and click on your account name in the top right corner.
2. Select "Account" from the dropdown menu.
3. Navigate to "Settings" and then click on "API Keys".
4. Copy the public API key and paste it into the corresponding field in Social Snowball.
5. Create a private API key in Clavio and name it "Social Snowball" for easy identification.
6. Copy the private API key and paste it into Social Snowball.
7. Enable the Clavio integration by flicking the switch to "on" and click "Save".

If the setup is successful, you will see a notification confirming the activation of the Clavio integration. To test if the integration is working correctly, go to the profile section within your Clavio account. You should see a new profile named "Snowball Bot" at socialsnowball.io. This profile will contain custom properties such as the program the affiliate is in, referral code, referral link, currency, and rewards.

Custom Properties and Trigger Events in Klavio

Once the Clavio integration is set up, you can utilize the custom properties and trigger events in your flows. The custom properties allow you to personalize the content of your emails, while the trigger events can be used to automate specific actions. For example, you can send a notification email to affiliates when a payout is sent using the "new social snowball payouts" trigger event.

Creating a Flow in Klavio

Creating a flow in Klavio is a powerful way to automate your email marketing campaigns using the data from Social Snowball. Here's a brief guide on how to create a flow:

1. Go to your Klavio account and navigate to the Flow section.
2. Click on "Create a Flow" and choose a trigger for your flow.
3. Select the appropriate trigger event from the list, such as "new social snowball payouts".
4. Configure the trigger event by specifying the conditions and criteria.
5. Once the trigger is set, proceed to create the email content.
6. Use the drag-and-drop editor to design the email template.
7. To include a custom property, use the "insert property" option and select the desired property from the list.
8. Customize the content as per your requirements, incorporating the custom properties and trigger events.
9. Save the content and activate the flow.

Future Updates and Enhancements

As Social Snowball continues to evolve, more trigger events and custom properties will be added to the integrations. This will provide you with more dynamic options for personalizing your flows and improving your affiliate marketing efforts. Keep an eye out for these updates to optimize your integrations and enhance your user experience.

Highlights

• Seamlessly integrate Social Snowball with popular platforms like Clavio and Postscript.
• Automate trigger events and personalized custom properties in your marketing campaigns.
• Explore endless integration possibilities using Zapier.
• Step-by-step guide on setting up Clavio integration with Social Snowball.
• Utilize custom properties and trigger events in Klavio to create powerful email flows.
• Stay updated with future enhancements to maximize your affiliate marketing potential.

FAQs

Q: Can I integrate Social Snowball with other marketing and retention channels? A: Yes, Social Snowball offers a range of integrations, including Clavio and Postscript. Additionally, you can connect with other apps using Zapier.

Q: How do I set up a Clavio integration with Social Snowball? A: Follow the step-by-step guide provided in this article to obtain the necessary API keys and enable the Clavio integration.

Q: What are trigger events and custom properties? A: Trigger events are actions or events within Social Snowball that can be used to trigger corresponding actions in the integrated platform. Custom properties, on the other hand, are unique tags that you can include in the content of your flows to personalize the communication.

Q: How can I create an automated flow in Klavio using Social Snowball data? A: The article provides a brief guide on creating a flow in Klavio, including trigger event selection, email content customization, and activation.

Q: Are there plans for future updates and enhancements to the Social Snowball integrations? A: Yes, Social Snowball is continuously improving its integrations, adding more trigger events and custom properties to provide users with more dynamic options for their marketing campaigns.

Q: Can I use Social Snowball's native integrations with other platforms like Postscript? A: Yes, you can use the same principles and steps mentioned for Clavio integration to set up integration with Postscript or other platforms supported by Social Snowball's native integrations.