Unlock the Potential of Wholesale with Shopify
Table of Contents:
- Introduction
- Setting up a Wholesale Program on Shopify
2.1 Creating a Private Wholesale Section
2.2 Setting up a Wholesale Customer Application Form
2.3 Setting up Wholesale Pricing on Product Pages
- Using the Process Wholesale B2B Pricing App
3.1 Installing the App
3.2 Setting up the Sign Up Form
3.3 Adding Wholesale Pricing to Product Pages
3.4 Creating a Private Wholesale Section
3.5 Managing Customers and Assigning Discounts
- Managing Wholesale Discounts
4.1 Creating Flat Discounts
4.2 Setting up Tier Discounts
- Auto Assigning Tags to Customers
- Conclusion
Setting up a Wholesale Program on Shopify
Are you looking to expand your business and reach a wider customer base? Consider setting up a wholesale program on your existing Shopify store. With this program, you can attract wholesale customers and offer them exclusive pricing and benefits. In this article, we'll guide you through the process of creating a private wholesale section, setting up a wholesale customer application form, and implementing wholesale pricing on your product pages. We'll also introduce you to the Process Wholesale B2B Pricing app, which can simplify the setup and management of your wholesale program.
Introduction
Expanding your business through wholesale can be a lucrative opportunity. By offering your products to retailers and other businesses at a discounted price, you can increase your sales volume and establish long-term partnerships. However, setting up a wholesale program can be challenging, especially if you don't want to create a separate store or upgrade to Shopify Plus. In this guide, we'll show you how to overcome these obstacles using the Process Wholesale B2B Pricing app.
Setting up a Wholesale Program on Shopify
2.1 Creating a Private Wholesale Section
To begin, you'll need to install the Process Wholesale B2B Pricing app from the Shopify App Store. This app allows you to create a private wholesale section on your Shopify store that is only visible to logged-in customers. By following the setup process outlined in the app, you can customize the appearance and functionality of this section to suit your needs.
2.2 Setting up a Wholesale Customer Application Form
In order to restrict access to your wholesale section, you'll need to implement a wholesale customer application form. This form allows potential wholesale customers to apply for a wholesale account on your store. Once they submit their information, you can review and approve their application in the app's admin panel. If approved, these customers gain access to your private wholesale section.
2.3 Setting up Wholesale Pricing on Product Pages
To display wholesale pricing on your product pages, you'll need to add the Process Wholesale B2B Pricing app's product block to your existing product information section. This block will show the discounted wholesale price to logged-in wholesale customers, encouraging them to make bulk purchases. By offering different pricing tiers based on quantity or cart value, you can incentivize larger orders from wholesale customers.
Using the Process Wholesale B2B Pricing App
3.1 Installing the App
Once you've installed the Process Wholesale B2B Pricing app, you can begin customizing its features to fit your store's requirements. The app's interface is user-friendly and intuitive, making it easy for you to navigate and set up the necessary components of your wholesale program.
3.2 Setting up the Sign Up Form
Using the app, you can create a wholesale customer sign-up form that collects the necessary information from potential wholesale customers. By customizing the form fields and making certain fields required or optional, you can ensure you gather all the necessary information to evaluate each application. You can also configure the form to appear to non-logged-in customers, encouraging them to apply for a wholesale account.
3.3 Adding Wholesale Pricing to Product Pages
With the Process Wholesale B2B Pricing app, you can showcase wholesale pricing on your product pages by adding the app's product block to the product information section. This block will only display the discounted wholesale price to logged-in wholesale customers, ensuring that retail customers see the regular retail price. Offering wholesale pricing directly on the product pages simplifies the ordering process for wholesale customers and encourages them to make immediate purchases.
3.4 Creating a Private Wholesale Section
The Process Wholesale B2B Pricing app allows you to create a private wholesale section on your store. This section can be accessed by approved wholesale customers, providing them with a dedicated area to browse and purchase wholesale products. By customizing the appearance and functionality of this section, you can provide a seamless experience for your wholesale customers.
3.5 Managing Customers and Assigning Discounts
Within the Process Wholesale B2B Pricing app, you have access to a customer management section. Here, you can review and manage wholesale customer applications, approve or reject them, and assign appropriate discounts. By assigning discount tags to customers, you ensure they receive the correct pricing when browsing and purchasing from your store.
Managing Wholesale Discounts
4.1 Creating Flat Discounts
To attract wholesale customers, you can create flat discounts using the Process Wholesale B2B Pricing app. These discounts can be a percentage off the regular price or a fixed price reduction. By adjusting the discount value and selecting the applicable products or collections, you can tailor your wholesale pricing to meet the needs of different customers.
4.2 Setting up Tier Discounts
Tier discounts allow you to incentivize larger orders from wholesale customers. By setting up minimum order quantities or minimum cart values, you can offer more significant discounts to customers who meet these requirements. The Process Wholesale B2B Pricing app allows you to set up multiple tiers with different discount values, ensuring you reward higher-volume orders appropriately.
Auto Assigning Tags to Customers
To streamline the process of assigning discounts to wholesale customers, you can use the Auto Assign Tags feature within the Process Wholesale B2B Pricing app. By enabling this feature and selecting the appropriate discount tags, all approved wholesale customers will automatically receive their respective discounts upon approval. This saves you time and ensures consistency in your wholesale pricing structure.
Conclusion
Setting up a wholesale program on your Shopify store doesn't have to be complicated or require a separate storefront. With the Process Wholesale B2B Pricing app, you can easily create a private wholesale section, set up a wholesale customer application form, and offer exclusive wholesale pricing on your product pages. By managing customers and assigning discounts within the app, you can streamline the process and attract wholesale customers to grow your business. Consider implementing a wholesale program to expand your customer base and increase your sales revenue.
