Unlock Exclusive Rewards

Table of Contents

1. Introduction
2. Setting up a Hidden Product in Shopify
3. Limiting the Hidden Product to the Loyalty Program
4. Editing the Store's Navigation
5. Making the Hidden Product Active
6. Allowing Customers to Redeem the Hidden Product
7. Using Smile Admin to Set up the Free Product Reward
8. Adding the Free Product Reward to the Loyalty Program
9. Showcasing the Hidden Product on the Live Site
10. Conclusion

Setting up a Hidden Product in Shopify

In this article, we will discuss how to set up a hidden product in Shopify and use it as part of a loyalty program to drive engagement. By creating a product that can only be redeemed through points earned in the loyalty program, you can increase customer loyalty and encourage repeat purchases. We will go through all the steps required to add a hidden product and ensure it is not visible on the storefront unless customers have enough points to redeem it.

To get started, log in to the Shopify admin of your store. Navigate to the "Products" section and click on "Add product." Fill in the necessary information for the hidden product, making sure to leave the "Collection" field blank. This will ensure the product is not associated with any collection and will not show up when the customer browses through the store's regular navigation. Once you have filled out all the product information, set the product as a draft and save it.

Limiting the Hidden Product to the Loyalty Program

To ensure that the hidden product can only be redeemed through the loyalty program, we need to make some changes to the store's navigation. Go to "Online Store" and click on "Navigation." Find the menu button that leads customers to all products and edit it. Instead of linking it to "All products," connect it to "All collections." This adjustment will ensure that the hidden product, which is not part of any collection, will not be visible when customers click on this navigation link. Apply the changes and save the menu.

Next, go back to the product settings and set the hidden product to active. Make sure it is not assigned to any collection and save the changes. If you visit your store's homepage and click on the navigation button that leads to all products, you will notice that the hidden product is not visible to customers. It cannot be accessed directly on the site, but we will show you how customers can redeem it using loyalty points.

Editing the Store's Navigation

To make sure the hidden product is not visible on the storefront, we need to edit the navigation settings. In the Shopify admin, go to "Online Store" and click on "Navigation." Find the main menu button that leads customers to all products and edit it. Instead of linking it to "All products," connect it to "All collections." This adjustment will hide the hidden product from the regular navigation. Apply the changes and save the menu.

Making the Hidden Product Active

After setting up the hidden product, we need to ensure it is active on the site. In the Shopify admin, go to the "Products" section and select the hidden product. Verify that it is not assigned to any collection and set it to active. Save the changes, and the hidden product will be ready for redemption through the loyalty program.

Allowing Customers to Redeem the Hidden Product

To allow customers to redeem the hidden product using loyalty points, we will use Smile Admin. In Smile Admin, go to the "Program" tab and click on "Points." Scroll down to find the "Add ways to redeem" section. Here, you can set up the free product reward. Search for the hidden product and select it from the list. Choose the appropriate value, keeping in mind that 100 points equal one dollar in value. Adjust the points required for the hidden product accordingly, ensuring consistency with the existing reward scheme. You can also customize the icon and set the reward as active. Create the reward, and it will be available for customers to redeem with their loyalty points.

Using Smile Admin to Set up the Free Product Reward

To set up the free product reward in Smile Admin, go to the "Program" tab, click on "Points," and scroll down to find the "Add ways to redeem" section. Here, you can create the free product reward and select the hidden product from your store's product list. Assign the appropriate value in points for the product, considering the existing reward scheme. Make sure the reward status is active and save the changes. Customers will now have the option to redeem the hidden product using their loyalty points.

Showcasing the Hidden Product on the Live Site

On the live site, customers will not see the hidden product in the regular navigation or on the storefront. However, customers who have enough loyalty points to redeem the hidden product will be able to access it. They can navigate to their account panel, where they will find the hidden product listed as a reward. By clicking on the reward, they can add the hidden product to their cart and proceed to checkout. The hidden product will be treated like any other product, and customers can complete the purchase using the provided coupon code. This strategy works exceptionally well for exclusive products, limited editions, or items that evoke a sense of urgency and scarcity.

Conclusion

Setting up a hidden product in Shopify can be a powerful way to leverage your loyalty program and drive customer engagement. By making a product available only through loyalty points, you can encourage repeat purchases and increase customer loyalty. With the right configuration and integration with a loyalty program app like Smile Admin, you can create a seamless experience for customers who wish to redeem the hidden product. Remember to regularly review and adjust your loyalty program to ensure it aligns with your business objectives and customer preferences. Start implementing a hidden product strategy today and watch your customer loyalty soar.

Highlights

• Use a hidden product in Shopify to drive engagement through your loyalty program.
• Limit the hidden product to be redeemable only with loyalty points, encouraging repeat purchases.
• Edit the store's navigation to hide the hidden product from the regular storefront.
• Make the hidden product active and set its redemption value in Smile Admin.
• Customers can redeem the hidden product by adding it to their cart using loyalty points.

FAQ

Q: Can customers purchase the hidden product with cash? A: No, the hidden product can only be redeemed using loyalty points earned through the program.

Q: Can I customize the icon for the hidden product reward? A: Yes, you can customize the icon for the hidden product reward in Smile Admin.

Q: What if the hidden product is not part of any collection? A: The hidden product will not be visible on the storefront unless customers have enough loyalty points to redeem it.

Q: Can I set different values for the hidden product based on its price? A: Yes, you can adjust the points required for the hidden product to align with the existing reward scheme and its price.