Step-by-Step Guide: Install Facebook Pixel on Shopify
Table of Contents
- Introduction
- Step 1: Install the Facebook and Instagram App
- Step 2: Connect Your Facebook Account
- Step 3: Configure Data Sharing Preferences
- Step 4: Choose Your Pixel
- Step 5: Connect Your Instagram Account
- Step 6: Submit for Review
- Additional Tool: Meta Pixel Helper
- Conclusion
- Sponsored Profit Calculator
How to Add Your Facebook Pixel to Your Shopify Store
If you want to track customer behavior and optimize your Facebook ads for conversions on your Shopify store, adding the Facebook pixel is essential. In this guide, I'll walk you through the step-by-step process of adding your Facebook pixel to your Shopify store without having to spend any additional money on applications. Let's get started!
Step 1: Install the Facebook and Instagram App
The first step is to install the official Facebook and Instagram app from the Shopify App Store. This free app, developed by Meta, is the recommended tool for setting up your Facebook pixel on your Shopify store. Simply search for "Facebook" in the App Store, select the Facebook and Instagram app, and click "Add App" to install it on your store.
Step 2: Connect Your Facebook Account
Once the app is installed, go to the Sales Channels section in your Shopify store's navigation menu and click on the Facebook and Instagram app. Scroll down to the bottom of the page and click on the green "Start Setup" button. The first step is to connect your Facebook account. Click on the "Connect Account" button and follow the authentication sequence to link your personal Facebook account, which is connected to your Ads Manager.
Step 3: Configure Data Sharing Preferences
After connecting your Facebook account, you'll be asked to select the business assets you want to import from. Choose the relevant assets that are connected to your Facebook page. Next, you'll be prompted to set your data sharing preferences. It's recommended to choose the "Maximum" option to enable pixel Advanced matching and conversions API. This ensures accurate tracking of purchases from your Shopify store to Facebook, especially after the iOS 14.5 update.
Step 4: Choose Your Pixel
In this step, you'll need to select the Facebook pixel you want to use to track customer behavior on your Shopify store. If you don't have a pixel yet, you can easily create a new one within the app. Remember to connect your Instagram account as well, ensuring it's a business account for effective integration with your Facebook pixel.
Step 5: Connect Your Instagram Account
If you have an Instagram account associated with your Shopify store, make sure it's a business account. To connect it effectively, click on the "Connect" button for one of your pixels. Review and agree to Facebook's terms to finalize the setup. If you're ready, you can submit your store for review to complete the process of connecting your Facebook pixel to your Shopify store.
Step 6: Submit for Review
Once you've completed the necessary steps, click on the "Submit for Review" button. This ensures that your Facebook pixel setup is reviewed and approved. Please note that this step is crucial, as it allows your pixel to function correctly, tracking the necessary data for your Facebook ads.
Additional Tool: Meta Pixel Helper
To easily check if your Facebook pixel is working correctly on your store, you can use the Meta Pixel Helper. This Chrome extension provides real-time feedback on your pixel's functionality. It can identify if a pixel is connected and firing events like page views. Simply add the extension to your browser and open it to verify the pixel's connection and functionality.
Conclusion
Adding your Facebook pixel to your Shopify store is a crucial step in tracking customer behavior and optimizing your Facebook ads. By connecting your accounts and configuring the necessary settings, you'll gain valuable insights to improve your ad targeting and drive more conversions.
Sponsored Profit Calculator
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Highlights:
- Easy steps to add your Facebook pixel to your Shopify store
- Official Facebook and Instagram app recommended for setup
- Connect your Facebook and Instagram accounts for accurate tracking
- Configure data sharing preferences for maximum tracking accuracy
- Choose the Facebook pixel to track customer behavior on your store
- Connect your Instagram business account for effective integration
- Submit your store for review to finalize the pixel setup
- Use the Meta Pixel Helper to verify the pixel's functionality
- Increase conversions and optimize your Facebook ads
- Track store profitability with the Sponsored Profit Calculator
FAQ
Q: Do I need to install any additional applications to add the Facebook pixel to my Shopify store?
A: No, the recommended method is to use the official Facebook and Instagram app, which is free of charge.
Q: Can I create a new Facebook pixel within the app?
A: Yes, you can easily create a new pixel within the app if you don't have one already.
Q: Why is it important to connect my Instagram account as well?
A: Connecting your business Instagram account allows for effective integration with your Facebook pixel, enabling accurate tracking of customer behavior on both platforms.
Q: What is the Meta Pixel Helper and how does it work?
A: The Meta Pixel Helper is a Chrome extension that helps you verify the correct functioning of your Facebook pixel on your store. It provides real-time feedback on pixel connection and firing events.
Q: How can the Sponsored Profit Calculator benefit my Shopify store?
A: The Sponsored Profit Calculator allows you to track the profitability of your store in real-time. By syncing with your ad accounts and cost of goods sold methods, it provides detailed metrics and analytic reports to make informed business decisions.
