Step-by-step Guide: Add Facebook Pixel to Shopify and Track Conversions

Table of Contents

1. Introduction
2. Setting up the Business Manager
3. Creating and Adding an Ads Manager Account
4. Adding the Facebook Pixel to Shopify Store
5. Setting up Payments and Installing the Pixel
6. Testing the Pixel and Tracking Conversions
7. Using the Event Setup Tool
8. Tracking Specific Events on Pages
9. Tracking Purchase Conversions
10. Managing and Tracking Conversions

Introduction

Welcome back! In this beginner's tutorial, we will guide you through the process of setting up and adding your Facebook pixel to your Shopify store. We will also walk you through how to track conversions on Facebook. If you're new to this channel, consider subscribing to stay updated with weekly actionable videos and tutorials designed to help your small business thrive online. So, let's dive right in!

1. Setting up the Business Manager

Before we can set up and add the Facebook pixel to our Shopify store, we need to head over to the Business Manager. If you don't already have a Business Manager account, you can easily create one by visiting business.facebook.com and following the simple steps. Once you have your account set up, navigate to the Business Manager and click on "Go to Business Settings."

2. Creating and Adding an Ads Manager Account

The next step is to create and add an Ads Manager account. To do this, click on "Add" and then select "Create a New Ad Account." Enter your business name, time zone, and currency. After creating the ad account, you will need to assign people and set permissions. Give yourself complete admin access to ensure smooth management of your ads. Congratulations! You have successfully created your Ads Manager account, which is now connected to your Business Manager.

3. Adding the Facebook Pixel to Shopify Store

Now it's time to set up and add the Facebook pixel to your Shopify store. Start by navigating to the "Data Sources" section in your Business Manager. Click on "Pixels" and then select "Add Pixel." Name your pixel after your business and add your website URL. In your Shopify store's backend, copy the website URL and paste it into the designated field. Save your settings and continue.

4. Setting up Payments and Installing the Pixel

To complete the installation, set up your payments. However, we will not cover this in detail as our focus is on setting up and adding the Facebook pixel to your Shopify store. Close the payment setup section and move on to the next step.

5. Testing the Pixel and Tracking Conversions

Now that the pixel is installed, you'll want to test and track conversions on your Shopify store. Open the Events Manager and paste your website URL to open your website. Once on the desired page, you can see that the page view event is working properly. To track conversions, head back to the overview in the Events Manager.

6. Using the Event Setup Tool

To simplify tracking events on your website using the Facebook pixel, you can utilize the Event Setup Tool. Launch the tool, add your website URL, and open your website. The tool will appear as a tab on the left-hand corner of your website. We will focus on tracking events for specific pages. By using the "Track New Button" option, you can set up events for various actions like add to cart or purchase.

7. Tracking Specific Events on Pages

To track a specific event on a page, choose the "Track New Button" option and select the relevant button on your website. For example, if you want to track the purchase event, click on the "Pay Now" button. Set the event as "Purchase" and define the amount you want to track. Confirm your selection, and the purchase event will be live and tracked by the Facebook pixel.

8. Tracking Purchase Conversions

To track conversions accurately, ensure you set up the purchase event on the final page where customers land before making a purchase. By tracking the "Pay Now" button, you can identify when a customer converts from Facebook. This allows you to monitor and manage your purchases and calculate ROI effectively.

9. Managing and Tracking Conversions

Once you start advertising with Facebook, you can track conversions and compare them to your advertising spending. By analyzing the data, you can determine the success of your campaigns and evaluate your return on investment. Use the data from the Facebook pixel to make informed decisions and optimize your ads for better results.

And there you have it! You now have your Facebook pixel installed and can track conversions on your Shopify store. If you have any questions, please leave them in the comments section below. Don't forget to like the video and subscribe to our channel for more helpful tutorials. Thank you for watching!

Highlights

• Learn how to set up and add your Facebook pixel to your Shopify store
• Track conversions on Facebook to measure the success of your campaigns
• Utilize the Event Setup Tool to simplify event tracking on your website
• Manage and track conversions to optimize your advertising spending
• Get valuable insights from the Facebook pixel to make informed decisions

FAQ

Q: Can I set up the Facebook pixel without a Business Manager account?

A: No, a Business Manager account is required to set up and add the Facebook pixel to your Shopify store. It provides a centralized platform for managing your business assets and advertising accounts.

Q: Is the Event Setup Tool suitable for beginners?

A: Yes, the Event Setup Tool is beginner-friendly and allows you to track events on your website without writing any code. It simplifies the process of adding and managing events with the Facebook pixel.

Q: Can I track events other than purchase conversions?

A: Yes, you can track various events such as add to cart, initiate checkout, or form submissions on your website using the Event Setup Tool. This enables you to gain insights into different stages of the customer journey.

Q: How can I analyze the data from the Facebook pixel to improve my ad campaigns?

A: By tracking conversions and comparing them to your advertising spending, you can calculate the return on investment (ROI) for your campaigns. This data helps you identify which ads are performing well and optimize your advertising strategy accordingly.