Optimizing Chubbyshorts.com: Website Design Tips for Increased Conversions
Table of Contents
- Introduction
- Homepage Design
- Sticky Elements
- Unconventional Layout
- Effective Use of Whitespace
- Main Menu Optimization
- Sub Collections
- Product Page Optimization
- Customization for Variant Selection
- Pop-up Sizing Guide
- Financing Options
- Estimated Delivery Date
- In-cart Upsells
- Checkout Optimization
- Styling the Checkout
Introduction
Chubbyshorts.com is an online apparel store that specializes in shorts and other clothing items. In this article, we will take a deep dive into their website design and highlight the smart and not-so-smart elements that they have implemented. From the layout to the product pages, we will discuss various aspects of their website and provide insights on how they can be optimized for better user experience and increased conversions.
Homepage Design
Upon landing on the Chubbyshorts.com homepage, it is immediately evident that they have put thought and effort into their design. The first thing that catches the eye is the large hero image, which is accompanied by easy-to-read headlines. Clicking anywhere on the image takes the user directly to the relevant page. The lifestyle images chosen for the hero image effectively represent the brand and create a positive first impression.
Sticky Elements
Chubbyshorts.com utilizes several sticky elements on their website. They have a sticky header that remains visible even when scrolling, ensuring easy navigation for users. However, it is important to note that an abundance of sticky elements, especially on mobile devices, can clutter the user interface and make it difficult to navigate. While their current use of sticky elements serves promotional purposes, it is essential to strike a balance to create a seamless user experience.
Unconventional Layout
One notable aspect of Chubbyshorts.com is their atypical layout. Instead of the traditional top header menu, they have positioned it on the side, which opens and closes upon interaction. While this layout works well for their specific brand, it is crucial to consider user expectations and avoid confusing visitors. Introducing new elements or placing them in unexpected locations can lead to customer confusion and hinder the overall user experience.
Effective Use of Whitespace
Chubbyshorts.com employs ample whitespace in their website design. This strategic use of whitespace provides a clean and organized look, allowing the content and products to stand out. By dedicating the main menu exclusively to shopping and using a secondary menu for other elements, they have optimized the use of whitespace and made it easier for users to focus on the products they are interested in.
Main Menu Optimization
The Chubbyshorts.com main menu is thoughtfully organized to enhance the user experience. By exclusively linking it to collections and products, they prioritize shopping and eliminate clutter. Furthermore, they feature two essential collections, namely "Sale" and "New," in the main menu. Research has shown that offering these collections prominently can significantly increase browsing speed and ultimately lead to higher conversion rates.
Sub Collections
Chubbyshorts.com has implemented sub collections on their website, a feature rarely seen in Shopify stores. While Shopify provides the concept of collections, it lacks a subcategory feature. To achieve this, Chubbyshorts.com employs a custom template that allows them to group products within collections effectively. By utilizing sub collections, they can create a more organized and user-friendly browsing experience, improving customer satisfaction and potentially boosting sales.
Product Page Optimization
The product pages on Chubbyshorts.com demonstrate various optimization techniques that contribute to an enhanced user experience. For example, they provide custom color swatches for different styles, making it easier for customers to visualize their options. Additionally, the inclusion of size filters ensures that customers only see available products in their preferred size, reducing frustration and increasing the likelihood of conversions.
Customization for Variant Selection
One area where Chubbyshorts.com could benefit from optimization is in their variant selection. By default, most Shopify themes select the first size variant. However, this can lead to user error, as customers may forget to change the size after applying filters. An effective solution is to force a selection when a size variant is detected, ensuring that customers do not accidentally purchase the wrong size.
Pop-up Sizing Guide
Chubbyshorts.com employs a pop-up sizing guide, providing users with quick and easy access to detailed sizing information. This approach enhances the user experience by preventing users from leaving the product page to find sizing information on a separate page. Including additional details, such as return and exchange policies, in the pop-up creates a convenient and informative experience for customers.
Financing Options
Chubbyshorts.com offers financing options through Afterpay, a popular "buy now, pay later" service. While the choice of financing app may vary, the implementation itself is an effective way to increase average order value. Research has shown that customers are more likely to make larger purchases when provided with financing options. By incorporating financing widgets and utilizing the language effectively, Chubbyshorts.com creates a sense of affordability and encourages customers to spend more.
Estimated Delivery Date
One unique feature on Chubbyshorts.com is the inclusion of the estimated delivery date. By calculating the date considering factors such as holidays, they provide customers with an accurate idea of when their order is expected to arrive. This level of transparency helps manage customer expectations and adds an extra layer of convenience and reliability to the shopping experience.
In-cart Upsells
Chubbyshorts.com excels at in-cart upsells by employing a customizable widget system. By showcasing free gifts or discounted items that customers can receive upon reaching a certain threshold, Chubbyshorts.com effectively increases their average order value. Implementing in-cart upsells can be achieved through custom development or utilizing third-party apps, providing an excellent opportunity to increase sales and enhance the overall shopping experience.
Checkout Optimization
The checkout process on Chubbyshorts.com is streamlined and branded, providing a cohesive experience for customers. The addition of the logo and header image helps to maintain the brand presence, and customizing the colors ensures a seamless transition from the previous pages. Styling the checkout is a commonly overlooked aspect, but it plays a significant role in reinforcing brand identity and maintaining a consistent user experience.
Styling the Checkout
While Chubbyshorts.com has customized their checkout to align with their brand, many online stores fail to do so. Styling the checkout is often neglected, resulting in a disjointed experience for customers. By ensuring that the checkout process reflects the overall branding and design of the website, businesses can create a cohesive and aesthetically pleasing shopping experience, ultimately building trust with customers and increasing conversions.
