Maximize Your Shopify Store's Potential with Elevar and GA4
Table of Contents:
- Introduction
- Changes to Elevar Pricing
- Benefits of Using Elevar for Shopify Stores
- Setting Up Google Analytics 4 with Elevar
4.1. Setting Up the GTM Container
4.2. Configuring Checkout
4.3. Setting Up Elevar Server Side
4.4. Configuring GA4
4.5. Downloading the Pre-built Container
- Real-time Tracking with Elevar and GA4
- Using Elevar Academy for GA4 and GTM Training
Introduction
Changes to Elevar Pricing
Elevar, a popular analytics tool for Shopify stores, recently made changes to their pricing structure. These changes have made the tool more accessible and affordable for all types of Shopify stores, including those just starting out. With the introduction of tier pricing based on the number of orders, stores that have less than 100 orders a month can now use Elevar for free. This update has been widely celebrated by the measurement community as it allows store owners to gain better insights and track their results more effectively.
Benefits of Using Elevar for Shopify Stores
Elevar offers a range of benefits for Shopify store owners. With its integration with Google Analytics 4 (GA4), store owners can take advantage of advanced tracking and measurement capabilities. Elevar provides better trends and patterns, allowing store owners to make data-driven decisions and optimize their marketing strategies. In addition to GA4 integration, Elevar also offers server-side tracking, which provides real-time tracking of orders and returns, even for orders placed outside of the web interface.
Setting Up Google Analytics 4 with Elevar
Setting up Google Analytics 4 (GA4) with Elevar is a straightforward process. Here are the steps to get started:
4.1. Setting Up the GTM Container
To start, you'll need to set up your Google Tag Manager (GTM) container. Retrieve your GTM container number from your Google Tag Manager account. Paste the container number into Elevar's setup section. Next, review and configure any consent settings in your store and remove any existing GTM scripts using a Shopify theme file search extension.
4.2. Configuring Checkout
To configure the checkout process, copy the provided code from Elevar and paste it into the "Additional Scripts" section under "Checkout Settings" in your Shopify store admin. This code allows Elevar to track the order status and send data to GA4.
4.3. Setting Up Elevar Server Side
Elevar now includes server-side tracking for all pricing tiers, including the free tier. Set up a data layer listener and Shopify notification according to the provided instructions. This enables real-time tracking of orders and returns, even if they are placed outside the web interface.
4.4. Configuring GA4
In the GA4 admin settings, locate the data stream for your Shopify store and copy the measurement ID. Paste the measurement ID into Elevar's GA4 configuration section. Additionally, set up a GA4 secret by creating a secret number in your GA4 account and paste it into Elevar.
4.5. Downloading the Pre-built Container
To save time and ensure accurate implementation, download the pre-built container provided by Elevar. Import the container into your GTM account using the import function and merge it with your existing workspace. This container contains all the necessary tags and triggers for GA4 tracking.
Real-time Tracking with Elevar and GA4
Once the setup is complete, you can start tracking your store's activities in real-time. The events and data will be sent to GA4 through Elevar, allowing you to monitor the performance of your store and make data-driven decisions. You can view the real-time reports in GA4 to see the events firing and track the success of your orders and conversions.
Using Elevar Academy for GA4 and GTM Training
If you need further assistance with GA4 and GTM, Elevar offers comprehensive training through Elevar Academy. The academy covers the basics of Google Analytics 4 and Google Tag Manager, as well as advanced topics like data visualization and advanced analytics with BigQuery. The courses are designed to help you effectively use these tools to improve your store's performance and make informed business decisions.
Conclusion
With Elevar's recent pricing changes and integration with GA4, Shopify store owners have access to powerful tracking and measurement capabilities. By following the setup process outlined in this article and taking advantage of Elevar's features, store owners can gain better insights into their store's performance and make data-driven decisions to drive success.
Highlights
- Elevar has introduced tier pricing based on the number of orders, allowing stores with less than 100 orders a month to use Elevar for free.
- Elevar's integration with Google Analytics 4 provides advanced tracking and measurement capabilities for Shopify stores.
- The inclusion of server-side tracking in all pricing tiers allows for real-time tracking of orders and returns, even outside of the web interface.
- Elevar Academy offers comprehensive training on Google Analytics 4 and Google Tag Manager, enabling store owners to maximize the potential of these tools.
FAQs
Q: Can I use Elevar for free if my Shopify store has less than 100 orders a month?
A: Yes, Elevar's recent pricing changes allow stores with less than 100 orders a month to use Elevar for free.
Q: How does Elevar integrate with Google Analytics 4?
A: Elevar seamlessly integrates with Google Analytics 4, providing advanced tracking and measurement capabilities to Shopify stores.
Q: What is server-side tracking, and why is it beneficial?
A: Server-side tracking allows for real-time tracking of orders and returns, even if they are placed outside of the web interface. This feature provides more accurate data and better insights into store performance.
Q: Does Elevar offer training on Google Analytics 4 and Google Tag Manager?
A: Yes, Elevar Academy offers comprehensive training on Google Analytics 4 and Google Tag Manager, covering both the basics and advanced topics.
