Maximize Your Ecommerce Success with Product Reviews
Table of Contents:
- Introduction
- Importance of Product Reviews in Ecommerce
- Setting Up the Product Reviews App
3.1. Sort Order
3.2. Number of Reviews to Show
3.3. Review Card Settings
3.3.1. Showing Review Dates
3.3.2. Showing Customer's Full Name
3.3.3. Verified Purchases
3.3.4. Showing Star Rating at the Top
3.4. Snippets Placement
3.5. Banning Keywords
3.6. Translations
- Requesting Reviews from Customers
4.1. Enabling Automatic Review Requests
4.2. Customizing the Review Request Email
- Importing and Managing Reviews
5.1. Importing Reviews from AliExpress or Other Apps
5.2. Review Management
- Conclusion
Importance of Product Reviews in Ecommerce
Product reviews play a vital role in influencing shoppers' purchasing decisions, regardless of whether they are buying from a popular brand or a newly established business. Research reveals that a staggering 95% of visitors rely on product reviews to evaluate a product or gain more information about it. The credibility of your brand heavily depends on reviews, making it an essential aspect of your ecommerce strategy.
Setting Up the Product Reviews App
To leverage the power of product reviews, you need to properly set up the Product Reviews app. In this section, we will walk you through the most crucial settings for maximizing the functionality of the app.
Sort Order
One of the first settings you need to consider is the sort order of reviews. You have the option to sort reviews by newest first or by those that have a photo attached. Additionally, you can determine the number of reviews shown as a preview and the number displayed when visitors choose to see all reviews. It's worth noting that these settings can be individually adjusted for desktop and mobile devices.
Review Card Settings
Customizing the look and feel of your reviews section is important for establishing your brand's identity. With the Review Card settings, you can choose to display review dates, which can significantly contribute to the credibility of your online store. Distinguishing between recent dates and the actual dates of reviews can create an impression of an active and popular store. Furthermore, you can enhance credibility by showing your customers' full names.
Verified Purchases
Verified purchases add an extra layer of trust and authenticity to your product reviews. The Product Reviews app offers two options to implement this feature. You can enable the automatic matching of customer data to existing orders, marking them as verified, or manually mark any review as verified. This ensures that customers know the feedback comes from genuine buyers who have experienced your products.
Showing Star Rating at the Top
By displaying the star rating at the top of the page, right after the product title, you can immediately capture visitors' attention, encouraging them to click and scroll down to read the reviews. Considering the significance of ratings in purchase decisions, this feature can greatly impact conversions and sales.
Snippets Placement
The Product Reviews app allows you to strategically place review snippets on collection pages and the homepage, where your products are showcased. By activating this option, you can effortlessly enhance social proof and entice visitors to explore the full reviews. The configuration of how the snippet should look can be easily customized to align with your store's aesthetics.
Banning Keywords
If you source products from dropshipping platforms like AliExpress, you may want to distance yourself from preconceived notions that people may have about them. By adding certain keywords to the banned list, such as "AliExpress" or "China," you can avoid any negative associations and shape a more favorable perception of your brand.
Translations
To cater to a global audience, the Product Reviews app allows you to translate all elements into your store's language. This ensures that your customers can engage effortlessly, contributing to a seamless and user-friendly experience.
Requesting Reviews from Customers
To boost the number of reviews you receive, the Product Reviews app provides a seamless process for requesting reviews from your customers. By enabling the automatic sending of review request emails, you can effortlessly gather valuable feedback.
Enabling Automatic Review Requests
Enabling automatic review requests is simple and efficient. By ticking the designated box, you trigger the automatic sending of review request emails to customers based on two conditions: the number of days passed since an order has been received or marked as fulfilled. This feature considers the previous 30 days' worth of orders and automatically sends review requests seven days after order fulfillment. However, it's important to note that this feature only works for orders that have changed their status after you've enabled it.
Customizing the Review Request Email
Crafting an effective and engaging email review request is essential to increase the likelihood of receiving reviews. With the Product Reviews app, you can add your logo and customize the subject line, greeting, email content, and ending. Personalization plays a crucial role in connecting with customers, so consider incorporating their first name in the email for a more personalized touch.
Importing and Managing Reviews
In addition to generating organic customer reviews, you have the option to import reviews from other sources. Whether you want to import reviews from AliExpress or other review apps, the Product Reviews app simplifies the process.
Importing Reviews from AliExpress or Other Apps
If you have existing reviews from AliExpress or other review apps, you can seamlessly import them into the Product Reviews app. This allows you to consolidate all feedback and effectively showcase your customers' experiences.
Review Management
Managing reviews efficiently is vital to maintaining a credible and trustworthy image for your brand. The Product Reviews app offers comprehensive review management capabilities, enabling you to moderate, respond to, and organize reviews effortlessly. With this feature, you can ensure that your reviews section remains relevant and valuable to potential customers.
Conclusion
Product reviews are an indispensable component of a successful ecommerce business. By implementing the Product Reviews app and optimizing its settings, you can leverage the influential power of reviews to enhance credibility, boost conversions, and drive sales. Whether it's displaying verified purchases, strategically placing review snippets, or requesting reviews from customers, the Product Reviews app equips you with the necessary tools to make your brand stand out in a competitive market. Start harnessing the power of customer feedback today and take your ecommerce business to new heights.
Highlights:
- Harness the power of product reviews in your ecommerce business
- Properly set up the Product Reviews app to maximize its functionality
- Customize the look and feel of your reviews section for brand identity
- Enhance credibility with verified purchases and star ratings at the top
- Strategically place review snippets to increase social proof and engagement
- Request reviews from customers through automated emails
- Import reviews from AliExpress or other sources to consolidate feedback
- Effectively manage reviews to maintain credibility and relevance
FAQ:
Q: Can I customize the appearance of the reviews section?
A: Yes, the Product Reviews app allows you to customize the look and feel of your reviews section, including options for displaying review dates and customer's full names.
Q: How can I increase the number of reviews I receive?
A: The Product Reviews app provides an automated process for requesting reviews from your customers, saving you time and effort. By enabling this feature, review request emails are automatically sent to customers based on specific conditions.
Q: Can I import reviews from other platforms?
A: Yes, the Product Reviews app offers the capability to import reviews from sources such as AliExpress or other review apps. This allows you to consolidate all feedback in one place and showcase your customers' experiences effectively.
Q: How can I manage the reviews on my store?
A: The Product Reviews app provides comprehensive review management features, enabling you to moderate, respond to, and organize reviews effortlessly. This ensures that your reviews section remains relevant and valuable to potential customers.
