Master Facebook Ads with 5 Advanced Hacks

Table of Contents

1. Introduction
2. Hack #1: Target Competitors' Customers
3. Hack #2: Use Google Tag Manager for Precise Audiences
4. Hack #3: Remove Email Unsubscribers from Custom Audience
5. Hack #4: Run Ads through Influencers' Facebook Ad Accounts
6. Hack #5: Use Insight Tools to Build Smarter Audiences
7. Comment Time: Answering Viewer Questions

Hack Your Facebook Ads with These Hacks

Facebook marketing has the potential to generate massive revenue for businesses. In this article, we will explore five Facebook audience hacks that will significantly enhance the effectiveness of your Facebook ads. While there are numerous tutorials on how to set up Facebook ads, the real magic lies in making informed decisions to identify the right audience. Whether you are a beginner or already familiar with Facebook ads, this article will equip you with actionable tips to take your advertising to the next level.

Hack #1: Target Competitors' Customers

One effective strategy is to target the customers of your competitors and redirect them towards your business. For instance, if you own a health food store, you can specifically target people who have recently visited Whole Foods in your area. By creating an ad that directs them to your landing page, you can then create a custom audience based on those who have visited the landing page. Continuously marketing to this audience will eventually lead them down your sales funnel and potentially result in a purchase. It is crucial to focus on larger competitors as the audience size plays a significant role in the effectiveness of this hack. Additionally, you can also target locations that your desired audience has recently visited.

Hack #2: Use Google Tag Manager for Precise Audiences

Facebook's tracking capabilities may be limited when it comes to understanding user interactions on your website. This can result in wasting ad money by targeting individuals who showed no real interest in your business. To overcome this, you can utilize Google Tag Manager to accurately track events on your website, providing better insights into user behavior. Google Tag Manager acts as a translator between customer actions on your site and how Facebook interprets them. By implementing this tool, you can gain granular insights into user actions, such as button clicks, time spent on your website, or even location tracking. While implementing Google Tag Manager may require the assistance of a developer, the enhanced tracking abilities outweigh the initial effort.

Hack #3: Remove Email Unsubscribers from Custom Audience

When creating a custom audience based on your email list, it is important to exclude unsubscribers from your Facebook ads audience. Not only does this prevent wasting ad spend on disengaged individuals, but it also helps you avoid potential legal issues. An individual who has requested to unsubscribe from your emails can file a GDPR complaint if they still receive ads from you. To ensure compliance and protect your business reputation, regularly update your custom audience by removing unsubscribers.

Hack #4: Run Ads through Influencers' Facebook Ad Accounts

Capitalizing on the trust people have in influencers can significantly boost the performance of your ads. By running your ads through influencers' Facebook ad accounts, you expose your brand to their loyal followers who are more likely to trust an individual than a corporate entity. Collaborative features on Facebook allow both you and the influencer to appear as sponsors, amplifying the reach of your ads. This trend has gained traction recently, with influencers such as Kendall Jenner promoting brands through their personal accounts, attracting the attention of their followers.

Hack #5: Use Insight Tools to Build Smarter Audiences

Rather than relying on gut feelings, make data-driven decisions when building your Facebook audiences. Two invaluable tools to aid in this process are the Facebook Ads Library and Facebook Audience Insights. The Ads Library allows you to spy on your competitors' ads, providing insights into their copy and creative approaches. Although it may not reveal their target audiences, analyzing their strategies can offer inspiration for your campaigns. On the other hand, Audience Insights provides comprehensive data about your target audience. By entering specific criteria, such as location or profession, you gain valuable insights that can inform your ad content and make it more relatable to your audience.

Comment Time: Answering Viewer Questions

In this section, we address viewer questions and provide further clarification on Facebook advertising strategies. Firstly, we received positive feedback on our beginner-friendly Facebook ads tutorial. For those seeking advice on lead generation, we suggest focusing on growing your audiences through platforms like Instagram and building an email list. Once you have a substantial amount of data, you can leverage lookalike audiences to further expand your reach. To learn more about lookalike audiences, stay tuned for our upcoming video. We also discuss the importance of properly integrating your products with Facebook ads and recommend using Shopify, offering a free 14-day trial.

To optimize your Facebook ads, embracing these five hacks will revolutionize your approach. By targeting competitors' customers, using Google Tag Manager for precise audience tracking, removing email unsubscribers, utilizing influencers' Facebook accounts, and leveraging insight tools, you can drive significant growth and revenue for your business. Stay tuned for more tips and tricks in the world of Facebook advertising. Remember to leave any questions or comments in the section below, and don't forget to like, subscribe, and hit the notification bell for future updates. Happy advertising!