Increase Conversions with Discount Codes in Welcome Emails

Table of Contents

1. Introduction
2. The Importance of Sending Welcome Emails
3. Setting Up Your Opt-In Form or Pop-Up
4. Creating a Welcome Flow in Klaviyo
5. Choosing the Trigger for Your Welcome Flow
6. Single Opt-in vs Double Opt-in
7. Creating a Static Coupon Code in Shopify
8. Adding the Coupon Code to Your Welcome Email
9. Creating a Dynamic Coupon Code in Klaviyo
10. Final Steps: Previewing, Testing, and Going Live

How to Send Discount Codes to New Subscribers Through Klaviyo

Welcome to this tutorial on how to send discount codes to new customers who subscribe through your pop-up using Klaviyo. In this step-by-step guide, we will walk you through the process of setting up your welcome email and ensuring that every new subscriber receives the promised discount code.

1. Introduction

Many people have asked me for guidance on sending discount codes to new subscribers who sign up through Klaviyo pop-ups. In this tutorial, we will focus specifically on how to set up your welcome email and ensure that the discount code is immediately sent to anyone who subscribes through your pop-up.

2. The Importance of Sending Welcome Emails

Sending welcome emails is a crucial step in building a strong relationship with your new subscribers. It not only provides them with a warm greeting but also gives you the opportunity to engage them further and encourage their first purchase. By offering a discount code in your welcome email, you can entice new subscribers to make a purchase and start building customer loyalty.

3. Setting Up Your Opt-In Form or Pop-Up

Before diving into creating your welcome flow, you need to ensure that your opt-in form or pop-up is properly set up. If you need assistance with this, refer to my previous tutorial on creating and activating a pop-up for collecting email addresses through Klaviyo. Make sure your pop-up includes a clear call-to-action and captures the email addresses of your subscribers.

4. Creating a Welcome Flow in Klaviyo

Now that your opt-in form or pop-up is ready, it's time to create a welcome flow in Klaviyo. A welcome flow is a series of automated emails that are triggered when someone joins your email list. It allows you to deliver a sequence of emails to new subscribers, including the welcome email with the discount code. Let's get started!

5. Choosing the Trigger for Your Welcome Flow

To ensure that your welcome flow is triggered when someone subscribes through your pop-up, you need to select the same email list in Klaviyo that you connected your form to. By linking the trigger of your welcome flow to the correct email list, the flow will only be activated when someone joins your list through the pop-up.

6. Single Opt-in vs Double Opt-in

In Klaviyo, you have the option to choose between single opt-in and double opt-in for your email list. Single opt-in means that subscribers are immediately added to your list without needing to confirm their email address. Double opt-in, on the other hand, requires subscribers to confirm their email address through a confirmation email. While double opt-in adds an extra step for subscribers, it helps to ensure that the email addresses you collect are genuine. Consider the advantages and disadvantages of each option before making a decision.

7. Creating a Static Coupon Code in Shopify

One way to provide a discount code in your welcome email is by creating a static coupon code in Shopify. This means that the same coupon code will be sent to every new subscriber. You can set the discount amount, its applicability, and any restrictions. Keep in mind that a static coupon code cannot expire since multiple subscribers can reuse the same code.

8. Adding the Coupon Code to Your Welcome Email

Once you have created the static coupon code in Shopify, it's time to add it to your welcome email. Customize the email content, including the subject line, preview text, and the design of the email. Place the coupon code prominently in the email, followed by a call-to-action button that leads to your website. Make sure to test the email and preview it to ensure that the coupon code is correctly displayed.

9. Creating a Dynamic Coupon Code in Klaviyo

Alternatively, you can create a dynamic coupon code in Klaviyo, which allows each subscriber to receive a unique code. This can provide an added level of personalization and help track individual usage. With a dynamic coupon code, you can set an expiration date, making it more time-sensitive. Keep in mind that dynamic coupon codes are generated by Klaviyo but are used in Shopify.

10. Final Steps: Previewing, Testing, and Going Live

Before launching your welcome flow, take the time to preview and test the entire process. Ensure that the discount code is correctly functioning and that the welcome email is delivered instantly to new subscribers. Additionally, check the complete flow by signing up again using a different email address. When you are satisfied with the setup, activate your flow, making it live and ready to be sent to all new subscribers.

In conclusion, sending discount codes to new subscribers through Klaviyo is a powerful strategy for increasing conversions and building customer loyalty. By effectively setting up your welcome email and aligning it with your opt-in form or pop-up, you can provide a seamless experience for new subscribers and encourage their first purchase. Remember to continuously monitor and optimize your flows to drive the best results.

Highlights:

• Sending welcome emails with discount codes helps build relationships and encourage first purchases
• Properly setting up your opt-in form or pop-up is crucial for capturing email addresses
• Klaviyo's welcome flow allows for the automation of emails, including the welcome email with the discount code
• Choose the correct trigger and ensure it is linked to the email list connected to your pop-up
• Decide between single opt-in and double opt-in, considering the advantages and disadvantages of each
• Static coupon codes in Shopify can be used for all subscribers, while dynamic coupon codes in Klaviyo are unique to each recipient
• Preview, test, and activate your welcome flow to ensure a seamless experience for new subscribers

FAQs:

Q: Can I use both static and dynamic coupon codes in my welcome flow?

A: Yes, you can choose to offer a static coupon code to new subscribers in the welcome email, while also including a dynamic coupon code as a follow-up offer in subsequent emails.

Q: How can I track the usage of coupon codes sent through Klaviyo?

A: Both static and dynamic coupon codes can be tracked in Shopify. Analyze the usage and effectiveness of the codes to optimize your marketing efforts.

Q: Can I customize the design of the welcome email in Klaviyo?

A: Yes, Klaviyo offers customization options for designing the welcome email. You can add your branding elements, images, and personalized content to create a visually appealing and engaging email.

Q: Is it possible to schedule the delivery of welcome emails at a specific time?

A: Klaviyo allows you to schedule the delivery of emails in your welcome flow based on specific time intervals or triggers. This flexibility helps you create a well-timed and personalized email sequence for your subscribers.