Increase Conversions and Engagement with Privy - The Ultimate Owned Marketing App
Table of Contents:
- Introduction
- What is Owned Marketing?
- Benefits of Owned Media
3.1 Complete Control over Message
3.2 No Additional Cost
- Examples of Owned Media
4.1 Website
4.2 Blog
4.3 Email List
4.4 SMS Marketing
- Introducing Privy
- Overview of Privy Tools
6.1 Privy Convert
6.1.1 Creating Pop-ups
6.1.2 Types of Pop-ups
6.2 Privy Email
6.2.1 Welcome Email
6.2.2 Abandoned Cart Email
6.2.3 Customer Win-back Emails
6.2.4 Newsletters and Purchase Follow-up Emails
6.3 Privy Text
6.3.1 Importance of SMS Marketing
6.3.2 Setting up Text Messages
- Email Segmentation with Privy
- Pricing
- Conclusion
An Ultimate Guide to Using Privy for Owned Marketing
Are you looking to improve your conversion rate, increase average order value, and reduce customer churn? Look no further than Privy - the most installed app in the entire Shopify ecosystem. In this comprehensive guide, we will take you through everything you need to know about Privy, from understanding owned marketing to utilizing the various tools offered by Privy. By the end of this guide, you will have all the knowledge you need to decide whether Privy is the right app to help you grow your business.
1. Introduction
In the fast-paced world of digital marketing, finding cost-effective ways to reach and engage your target audience is crucial. With the rising cost of paid ads, many businesses are turning to owned media as a means to take control of their marketing message. Owned media refers to content delivery channels where you have complete control over the message being delivered, without incurring additional costs. In this guide, we will explore how Privy, the leading app in the Shopify industry, can help you leverage owned marketing to grow your business.
2. What is Owned Marketing?
Owned marketing is a term that is gaining popularity due to the increasing costs of paid advertising. It refers to the practice of utilizing content delivery channels that you own and control to promote your products or services. Unlike paid ads or social media posts, where you have limited control over who sees your message, owned media allows you to directly reach your target audience without any restrictions. By leveraging owned marketing, you can tailor your message to resonate with your audience and drive higher engagement and conversions.
3. Benefits of Owned Media
3.1 Complete Control over Message
One of the key advantages of owned media is the complete control it gives you over the message being delivered. Unlike paid ads or social media posts, where the platform dictates the visibility and format of your content, owned media channels allow you to craft your message exactly the way you want. This level of control ensures that your brand identity and value proposition are effectively communicated to your audience.
3.2 No Additional Cost
Another significant benefit of owned media is that it incurs no additional cost beyond the initial setup and maintenance. Unlike paid ads, which require continuous investment, once you have established your owned media channels, you can reach your audience without incurring any extra expenses. This makes owned media a cost-effective solution for businesses looking to maximize their marketing efforts without breaking the bank.
4. Examples of Owned Media
There are several examples of owned media channels that businesses can utilize to reach their target audience. Some of the most common examples include:
4.1 Website
Your website is one of the primary owned media channels. As a business owner, you have full control over your website's content and design, allowing you to deliver your message directly to your audience. Your website serves as the foundation for your online presence and can be optimized to attract and engage your target customers.
4.2 Blog
Blogging is another powerful owned media tool that enables you to publish informative and engaging content for your audience. By consistently providing valuable insights and expertise through your blog, you can establish yourself as a thought leader in your industry and attract a loyal following.
4.3 Email List
Building an email list is an essential component of owned marketing. By collecting email addresses from your website visitors, you can directly communicate with your audience, nurturing relationships and driving conversions. The ability to control the message delivered to your email subscribers makes it a highly effective tool for driving customer loyalty and repeat sales.
4.4 SMS Marketing
SMS marketing allows you to reach your customers directly on their phones through automated text messages. With the rise of mobile usage, SMS marketing has become an increasingly effective owned media channel. By utilizing SMS marketing strategies, such as abandoned cart sequences or personalized offers, you can engage your audience and drive conversions.
5. Introducing Privy
Privy is a powerful app that combines three essential tools to help you achieve owned marketing success: Privy Convert, Privy Email, and Privy Text. Whether you're looking to capture an audience, maintain their interest, or reach them directly through personalized messages, Privy has the tools to help you grow your business.
6. Overview of Privy Tools
6.1 Privy Convert
Privy Convert is a feature that allows you to create beautiful pop-ups, fly-outs, and other offers to capture your website visitors and turn them into email subscribers and first-time buyers. With Privy Convert, you can design and customize pop-ups that align with your brand identity, target specific segments of your audience, and improve conversion rates.
6.1.1 Creating Pop-ups
Creating pop-ups with Privy Convert is easy and intuitive. You have the flexibility to choose from various templates and customize them to match your brand's look and feel. Whether you prefer classic pop-up forms or mobile-friendly fly-outs, Privy Convert offers a wide range of options to suit your needs.
6.1.2 Types of Pop-ups
Privy Convert offers different types of pop-ups, including welcome pop-ups, exit capture pop-ups, and phone capture pop-ups. These pop-ups can be strategically designed to engage visitors at various stages of their interaction with your website. For example, a welcome pop-up can offer a discount code to incentivize new visitors to subscribe, while an exit capture pop-up can encourage users not to leave without providing their email address.
6.2 Privy Email
Privy Email is a powerful tool that helps you grow sales by driving repeat purchases, sharing promotions, and recovering abandoned carts. With Privy Email, you can create automated email campaigns that keep your audience engaged and drive revenue. From welcome emails to abandoned cart recovery emails, Privy Email offers a range of customizable templates to suit your marketing goals.
6.2.1 Welcome Email
The welcome email is your opportunity to set the tone for your brand and establish a connection with your new subscribers. With Privy Email, you can create compelling welcome emails that introduce your brand, offer a discount or welcome gift, and provide valuable information that keeps your subscribers engaged.
6.2.2 Abandoned Cart Email
Abandoned carts are a common challenge for e-commerce businesses. With Privy Email, you can set up automated abandoned cart emails to remind customers about their incomplete purchases and encourage them to complete the checkout process. By offering incentives such as discounts or free shipping, you can increase the chances of converting abandoned carts into sales.
6.2.3 Customer Win-back Emails
Privy Email also provides the ability to send win-back emails, targeting customers who haven't purchased or visited your store in a while. By offering personalized incentives or special promotions, you can re-engage inactive customers and encourage them to make another purchase.
6.2.4 Newsletters and Purchase Follow-up Emails
With Privy Email, you can regularly communicate with your subscribers through newsletters and purchase follow-up emails. These emails can be used to share valuable content, recommend related products, or ask for reviews or testimonials. By consistently delivering valuable information to your audience, you can strengthen customer loyalty and drive repeat sales.
6.3 Privy Text
Privy Text allows you to reach your customers directly through automated SMS messaging. SMS marketing offers a more immediate and personal way to engage your audience, complementing your email marketing efforts. With Privy Text, you can send abandoned cart sequences, deliver coupons, or simply show appreciation to your most loyal customers.
6.3.1 Importance of SMS Marketing
SMS marketing has proven to be highly effective due to its high open rates and immediate nature. While email marketing is effective, SMS messages have a better chance of catching the recipient's attention. By incorporating SMS marketing into your owned media strategy, you can further enhance customer engagement and drive conversions.
6.3.2 Setting up Text Messages
Setting up text messages with Privy is simple. You can create personalized messages, add your brand name, and even include coupon codes or special offers. By leveraging segmentation options, you can target specific groups of customers and deliver customized messages based on their behavior or preferences. With Privy Text, you can schedule and automate text message campaigns, ensuring timely and relevant communication with your audience.
7. Email Segmentation with Privy
Effective email segmentation is crucial for delivering personalized and relevant content to your subscribers. Privy offers a variety of segmentation options, allowing you to target specific groups of customers with tailored messages. By segmenting your email list based on factors such as website behavior, purchase history, or demographics, you can ensure that each subscriber receives content that is most likely to resonate with them. This level of personalization leads to higher open rates, click-through rates, and conversions.
8. Pricing
Privy offers different pricing plans to accommodate businesses of all sizes. The basic plan is free and allows for up to 100 mailable contacts, making it perfect for small businesses or those just starting their owned marketing journey. For more advanced features and larger contact lists, Privy offers affordable subscription plans starting from $15 per month. The pricing plans are designed to scale with your business needs, ensuring that you get the most value from Privy's powerful tools.
9. Conclusion
In an era of rising ad costs and diminishing organic reach on social media platforms, owned marketing has become essential for businesses looking to take control of their marketing message. Privy offers a comprehensive suite of tools that enable you to capture and engage your audience through owned media channels. By leveraging Privy's Convert, Email, and Text tools, you can create personalized and effective campaigns that drive sales, increase customer loyalty, and maximize your marketing ROI. Take the first step towards owned marketing success by installing Privy and start growing your business today.
Highlights:
- Privy is the most installed app in the Shopify ecosystem, offering tools to improve conversion rates, average order value, and customer retention.
- Owned marketing allows businesses to take control of their marketing message and reach their target audience without incurring additional costs.
- Examples of owned media channels include websites, blogs, email lists, and SMS marketing.
- Privy provides three essential tools - Privy Convert, Privy Email, and Privy Text - to help businesses achieve owned marketing success.
- Privy Convert enables the creation of eye-catching pop-ups and offers to capture website visitors and turn them into subscribers and customers.
- Privy Email allows businesses to automate email campaigns, including welcome emails, abandoned cart recovery emails, and customer win-back emails.
- Privy Text enables businesses to reach customers directly through automated SMS messaging, which has higher open rates and immediate impact.
- Email segmentation with Privy ensures that subscribers receive personalized and relevant content, leading to higher engagement and conversions.
- Privy offers different pricing plans to suit businesses of all sizes, including a free plan and affordable subscription options.
FAQs:
Q: Can I use Privy if I have a small business?
A: Absolutely! Privy offers a free plan that is perfect for small businesses or those just starting their owned marketing journey.
Q: How can Privy help me improve my conversion rate?
A: Privy Convert allows you to create eye-catching pop-ups and offers that can capture visitor attention and encourage them to make a purchase. By using persuasive messaging and attractive discounts, you can effectively increase your conversion rate.
Q: Can Privy help me recover abandoned carts?
A: Yes, Privy Email includes an automated abandoned cart recovery email feature. By sending timely reminders and offering incentives, you can encourage customers to complete their purchase and recover potentially lost revenue.
Q: How does Privy Text differ from email marketing?
A: Privy Text enables businesses to reach customers directly through SMS messaging. Unlike email, text messages have a higher open rate and provide immediate engagement. Privy Text can be used alongside email marketing to supplement your owned media strategy.
Q: Can I customize the pop-ups created with Privy Convert?
A: Yes, Privy Convert offers a variety of templates that you can customize to match your brand's look and feel. You have full control over the design and messaging of your pop-ups.
Q: Can I schedule text messages with Privy Text?
A: Yes, Privy Text allows you to schedule and automate text message campaigns. This ensures timely and relevant communication with your audience.
Q: How does email segmentation work with Privy?
A: Privy offers various segmentation options based on factors such as website behavior, purchase history, and demographics. By segmenting your email list, you can deliver personalized content to different groups of subscribers, resulting in higher engagement and conversions.
