Increase Conversion with Product Filters in Shopify

Table of Contents

1. Introduction
2. Adding Filters to Your Shopify Store
3. Installing the 2.0 Theme
4. Customizing Filter Grouping
5. Adding Filter Values
6. Filtering Products
7. Adding Variants to Products
8. Implementing Filters in Navigation
9. Testing and Verifying Filters
10. Conclusion

Adding Filters to Your Shopify Store

In this tutorial, we will be exploring how to add filters to your Shopify store. Filters can greatly enhance the user experience by allowing customers to quickly and easily find the products they are looking for. We will cover everything from installing a 2.0 theme to customizing filter grouping, adding filter values, filtering products, and implementing filters in the store's navigation. So let's get started!

1. Introduction

Before we dive into the technical details, let's briefly discuss the importance of filters in an online store. With the growing number of products available in e-commerce, it has become crucial to provide customers with easy ways to refine their search and find exactly what they need. Filters enable shoppers to narrow down their options based on various attributes such as price, color, availability, and more. By implementing filters in your Shopify store, you can enhance the shopping experience and increase conversion rates.

2. Adding Filters to Your Shopify Store

To begin adding filters to your Shopify store, you will first need to install the 2.0 theme. The 2.0 theme offers the latest updates and features, including built-in filter functionalities. If your store already has the 2.0 theme installed, you can skip this step and proceed to the next section.

To install the 2.0 theme, navigate to your theme library in the Shopify backend. Here, you will find a range of themes to choose from. Look for the theme labeled "Industry: Version 1.1 (Catalog & Features)" as this is the theme that supports filters. Click on the theme and select the "Install" button to add it to your store.

3. Installing the 2.0 Theme

Once you have installed the 2.0 theme, you will be taken to the Shopify editor. From here, you can further customize your store and add the filter functionality.

4. Customizing Filter Grouping

To customize the filter grouping, navigate to the filter section in the editor. Here, you can choose which attributes you want to use as filters, such as color, size, or price. You can also customize the names that customers will see for these filters.

5. Adding Filter Values

After customizing the filter grouping, you can proceed to add filter values. These are the specific options that customers can select within each filter. For example, if you have a color filter, you can add options like black, blue, or red. Ensure that you add all relevant options for each filter.

6. Filtering Products

Once you have set up the filter grouping and added filter values, it is time to start filtering your products. Go to the products section in your Shopify backend and navigate to each product's settings. Here, you can assign attributes to each product, such as color or size. This will enable the filter to work correctly.

7. Adding Variants to Products

In addition to assigning attributes, you can also add variants to your products. Variants allow customers to choose from different options within a product, such as size or material. By adding variants, you can provide more specific choices for your customers to filter.

8. Implementing Filters in Navigation

To make the filters accessible to customers, you need to implement them in your store's navigation. This will enable customers to easily find and use the filters to refine their search. Set up the filter navigation and ensure that it is visible and user-friendly.

9. Testing and Verifying Filters

Once you have completed the setup, it is essential to test and verify that the filters are working correctly. Go to your online store and navigate through the different filter options to ensure that the products are being filtered accurately. Make any necessary adjustments or fixes if something is not working as expected.

10. Conclusion

In conclusion, adding filters to your Shopify store can greatly enhance the user experience and increase conversion rates. By allowing customers to easily refine their search, you provide them with a more efficient and enjoyable shopping experience. Follow the steps outlined in this tutorial to successfully implement filters in your Shopify store. Start by installing the 2.0 theme, customizing the filter grouping and values, filtering products, and implementing filters in the store's navigation. With filters in place, you can provide a more targeted shopping experience for your customers.

Highlights

• Enhance the user experience in your Shopify store by adding filters.
• Choose filters based on attributes such as color, size, and price.
• Install the 2.0 theme in Shopify to access built-in filter functionalities.
• Customize filter grouping and add specific filter values.
• Assign attributes and variants to products for accurate filtering.
• Implement filters in the store's navigation for easy access.
• Test and verify that the filters are functioning correctly.
• Provide a more efficient and enjoyable shopping experience for customers.

FAQs

Q: How do filters improve the user experience in an online store? A: Filters allow customers to narrow down their search and find products that meet their specific criteria, saving them time and effort.

Q: Can I add custom filters to my Shopify store? A: Yes, you can customize the filter grouping and add filter values based on the attributes you want to offer in your store.

Q: Do I need to install a specific theme to implement filters in my Shopify store? A: It is recommended to install the 2.0 theme in Shopify as it offers built-in filter functionalities. However, you can also add custom filters to other themes with the appropriate coding changes.

Q: How do I ensure that the filters are working correctly? A: Test the filters on your live store and navigate through different filter options to check if the products are being filtered accurately. Make any necessary adjustments or fixes if needed.