Grow Your Online Business: Connect Shopify with Facebook & Instagram

Grow Your Online Business: Connect Shopify with Facebook & Instagram

Table of Contents

1. Introduction
2. Setting up a Shopify Account
3. Creating a Facebook Business Page
4. Connecting Shopify with Facebook 4.1 Adding the Facebook App 4.2 Connecting Shopify and Facebook 4.3 Selecting Business Assets
5. Managing Facebook and Instagram Data Sharing
6. Connecting the Facebook Pixel 6.1 Manual Connection 6.2 Using the Meta Official App
7. Submitting for Review
8. Connecting Instagram to Shopify
9. Adding Products to Facebook and Instagram Shops
10. Conclusion

Article

How to Connect Shopify with Facebook and Instagram Shop Step by Step

Are you looking to expand your online business and reach more customers? Well, connecting your Shopify store with Facebook and Instagram can be a game-changer for you. In this article, we will guide you through the step-by-step process of connecting your Shopify store with Facebook and Instagram shops to sell your products and grow your business.

Introduction

In today's digital age, social media platforms play a crucial role in increasing brand visibility and driving sales. By connecting your Shopify store with Facebook and Instagram shops, you can leverage the power of social media to showcase your products to a wider audience. This integration allows you to seamlessly sell your products on these platforms, making it easier for potential customers to discover and make purchases.

Setting up a Shopify Account

Before we dive into connecting Shopify with Facebook and Instagram, you need to have a Shopify account. Shopify is an online platform that enables you to create your own store and engage in drop shipping. You can sign up for a free Shopify account using your email address or Google account. Once you have your Shopify account, you will have access to your store and the main admin dashboard.

Creating a Facebook Business Page

To connect your Shopify store with Facebook and Instagram, you will also need a Facebook business page. If you don't already have one, head over to facebook.com and log in. Create a business page for your brand, which will serve as the foundation for connecting your business with Shopify.

Connecting Shopify with Facebook

To start the process of connecting Shopify with Facebook, you will first need to add the Facebook app on your Shopify account. Here's how you can do it:

4.1 Adding the Facebook App

1. Go to your Shopify admin dashboard and click on the "Apps" tab.
2. Scroll down and click on the "Shopify App Store."
3. Search for "Facebook" in the search bar.
4. Look for the official Facebook and Instagram app.
5. Click on "Add app" to install it.

4.2 Connecting Shopify and Facebook

Once you have added the Facebook app, it's time to connect your Shopify account with your Facebook business page. Follow these steps:

1. Open business. facebook.com in a new tab.
2. Click on "Continue" to allow Shopify access to your Facebook account.
3. Confirm the account connection and allow the necessary permissions.

Congratulations! Your Facebook account is now connected to Shopify.

4.3 Selecting Business Assets

After connecting Shopify and Facebook, you need to select the business asset you want to sell through your Shopify store. If you have multiple pages, choose the appropriate one and connect it to your Shopify account.

Managing Facebook and Instagram Data Sharing

Once your Shopify and Facebook accounts are connected, you will be prompted to select your data sharing preferences. Facebook offers three options: conservative, enhanced, and maximum data sharing. Choose the one that aligns with your business objectives and click "Save."

Connecting the Facebook Pixel

The Facebook pixel is a powerful tool that helps you track website conversions and optimize your ad campaigns. You have two options to connect your Facebook pixel with Shopify: manual connection or using the Meta official app.

6.1 Manual Connection

To manually connect your Facebook pixel with Shopify:

1. Retrieve your Facebook pixel ID from your Facebook Business Manager account.
2. In your Shopify admin dashboard, go to the "Online Store" and click on "Preferences."
3. Paste your Facebook pixel ID in the designated field.

6.2 Using the Meta Official App

Alternatively, you can use the Meta official app by Shopify to automatically connect your Facebook pixel. Follow these steps:

1. Click on "Connect" in the Facebook pixel section of your Shopify dashboard.
2. Follow the prompts to install and connect the Meta official app.

Submitting for Review

Once your Facebook and Shopify accounts are successfully connected, you need to submit your connection for review. Facebook will review the connection to ensure compliance with their guidelines and policies. Click on "Submit for Review" to initiate the review process.

Connecting Instagram to Shopify

With the integration of Meta, connecting Instagram to Shopify becomes a seamless process. Once Facebook has reviewed and approved your connection, your Instagram account will be automatically linked to Shopify. Now, you can start selling your products on both platforms simultaneously.

Adding Products to Facebook and Instagram Shops

Now that your Shopify store is connected with Facebook and Instagram, you can easily add your products to these platforms. Simply click on "Add products" in your Shopify dashboard, and you will be redirected to your store.

If you have already added products to Shopify, you can skip this step. However, if you are new to Shopify, take this opportunity to add your products to your store, ensuring they are visible on both Facebook and Instagram shops.

Conclusion

In conclusion, integrating your Shopify store with Facebook and Instagram shops opens up new avenues for promoting and selling your products. By following the step-by-step process outlined in this guide, you can connect your Shopify store with these social media platforms effortlessly. Leverage the power of social media to expand your reach and grow your online business.