Create an Engaging About Us Page for Your Online Store

Table of Contents

1. Introduction
2. Why an About Us page is important
3. How to create an About Us page
   • Starting in the Admin
   • Adding a page
   • Entering content
   • Adding images and videos
   • Adding links
   • Setting visibility
   • Adding the page to your store navigation
4. Adding an About Us page to a Shopify 2.0 theme
   • Adding a section
   • Adding an email sign-up option
5. Conclusion

How to Create an About Us Page for Your Online Store

An About Us page is an essential part of any online store. It's a great way to share the story of your business and help your customers connect with your brand. In this article, we'll cover how to make an About Us page, what to include on it, and how to add it to your online store.

Why an About Us Page is Important

An About Us page is an opportunity to tell your customers who you are, what you sell, and why you sell these items. It's a chance to showcase your brand's personality and values and build a connection with your audience. By sharing your story, you can help your customers understand why they should choose your store over your competitors.

How to Create an About Us Page

Starting in the Admin

To create your page, start in the "Admin" section of your Shopify store. Click "Online store," then click "Pages."

Adding a Page

Next, click "Add page." Enter a title for your page. You can use "About Us," or you can try something different like "Learn more" or even "Our story." Pick something that works for you and your business.

Entering Content

Next, enter the content that you've written for the page. There are three main points that you want to include when writing an About Us page: who you are, what you sell, and why you sell these items. You can use the "Rich text editor" to include pictures, videos, and insert links to specific products that you want to showcase on your About Us page.

Adding Images and Videos

To add an image or video, click the "Insert image" button and select the image that you want to add. When ready, click "Insert image" to add it to your content.

Adding Links

Many merchants also include links to products that they want to highlight for customers. To do this, highlight the text that you want to turn into a link. Then click the "insert link" button in the "Rich text editor." You can add a link to a product page on your site or you can link to an external site of your choosing. To finish, click "insert link."

Setting Visibility

Make sure you save all your changes. Now that you've added your content, you will need to set the visibility of the page. Under "Visibility," you can choose when you want the page to be published. You can set the page to be visible immediately or you can choose a specific date for your page to be published on by clicking "set visibility date." If you're not ready to publish your page yet, choose the "Hidden" option to hide it from your online store. When you're ready, click "Save."

Adding the Page to Your Store Navigation

Once you're happy with your About Us page, you'll need to add the page to your online store navigation so that customers can see it on your store. To do this, go to your admin, click "Online store," then click "Navigation." Click on the menu that you would like to add your page to. You can add your About Us page to your main menu, so it appears at the top of your store, or your footer menu, so it shows up at the bottom, or both! In this example, we are adding our page to the main menu. Next, click "Add menu item," and name your page. Finally, click in the "link" area. Choose "Pages," then click the "About Us" page that you created. To finish, click "Add." Now the page will be added to your main menu. If you want to change the position that it appears on your store, click on the 6-dot icon to drag it where you want it to be positioned on your menu. Make sure to save!

Adding an About Us Page to a Shopify 2.0 Theme

If you are using a Shopify 2.0 theme, then you can add the page directly to your store through your theme editor. To do this, start in your admin. Click "Online store." Under "Themes" click "Customize," to open the theme editor.

Adding a Section

In the theme control panel, click "Add section." Then select "Pages." Next, click "Select page," and then select the About Us page that you want to add. Click "Select." Now the page will be added to your theme. You can rearrange its position by clicking on the 6-dot icon and dragging the section to where you want it to go.

Adding an Email Sign-Up Option

2.0 themes also make it easier to add important features to your About Us page. You can add an email sign-up area for your customers directly from your theme editor. To add an email sign-up option, click "Add section." Then click "Email sign up." You will now see an email sign-up option on your About Us page. You can use the control panel on the right to change the appearance of the sign-up section.

Conclusion

An About Us page is an essential part of any online store. It's a great way to share the story of your business and help your customers connect with your brand. By following the steps outlined in this article, you can create an About Us page that showcases your brand's personality and values and builds a connection with your audience.

Highlights

• An About Us page is an opportunity to tell your customers who you are, what you sell, and why you sell these items.
• Use the "Rich text editor" to include pictures, videos, and insert links to specific products that you want to showcase on your About Us page.
• Once you're happy with your About Us page, you'll need to add the page to your online store navigation so that customers can see it on your store.
• If you are using a Shopify 2.0 theme, then you can add the page directly to your store through your theme editor.

FAQ

Q: What should I include on my About Us page? A: You should include information about who you are, what you sell, and why you sell these items. You can also include pictures, videos, and links to specific products that you want to showcase.

Q: How do I add my About Us page to my online store navigation? A: To add your About Us page to your online store navigation, go to your admin, click "Online store," then click "Navigation." Click on the menu that you would like to add your page to. You can add your About Us page to your main menu, so it appears at the top of your store, or your footer menu, so it shows up at the bottom, or both!

Q: Can I add an email sign-up option to my About Us page? A: Yes, if you are using a Shopify 2.0 theme, you can add an email sign-up option to your About Us page directly from your theme editor.