Boost Your Ecommerce Sales with Omnisend's Powerful Email Marketing Platform
Table of Contents
- Introduction
- Overview of Omnisend
- Sales Performance Dashboard
- Creating an Email Campaign
- Email Campaign Builder
- Email Builder
- Personalizing Your Marketing with Segmentation
- Pre-built Segments
- SMS Marketing in Omnisend
- Form Builder
- Conclusion
Article
Introduction
Welcome to Omnisend! In this article, we will take you on a tour of our platform and show you all the amazing features and capabilities that can help you streamline your email and text message marketing for your e-commerce store.
Overview of Omnisend
Omnisend is a powerful email and text message marketing platform designed specifically for e-commerce businesses. With over 75,000 online stores using our platform, we are proud to be the preferred choice for many e-commerce entrepreneurs. Our platform seamlessly integrates with your store and offers a range of pre-built email templates, high-performing automation workflows, and proven customer segments tailored to your specific business needs.
Sales Performance Dashboard
When you log in to Omnisend, the first thing you'll see is your sales performance dashboard. This dashboard provides you with an up-to-date bird's eye view of your store's performance. It syncs seamlessly with your e-commerce platform, allowing you to track what percentage of your total revenue is coming from Omnisend. Additionally, the dashboard provides insights into your email and SMS audience growth. The goals tab helps you identify steps to improve your email marketing performance, while the live view feature shows you the number of store visitors currently online.
Creating an Email Campaign
One of the primary features of Omnisend is the ability to create stunning email campaigns that drive sales. Building an email campaign is a breeze with our user-friendly interface. Simply click on the "New Campaign" button and choose the type of campaign you want to send - whether it's email, SMS, or browser push notifications. You can also conduct A/B testing to optimize your email campaigns.
Email Campaign Builder
In the email campaign builder, you'll find all the necessary tools to create visually appealing and engaging email campaigns. On the left side, you'll find all your inputs, while the right side provides a live inbox preview of your campaign. A standout feature is the campaign booster, which helps drive more engagement with your campaigns. By enabling this feature, any subscriber who hasn't opened your email will automatically receive a resend 48 hours later, increasing the chances of generating more sales. You can also customize the pre-header and internal name of your email and automatically cross-post your campaign to your business Facebook page.
Email Builder
The email builder in Omnisend empowers you to customize every aspect of your email campaigns. With a simple drag-and-drop interface, you can easily modify the design, background, fonts (including Google fonts), images, copy, and product displays. For example, you can recommend products dynamically by pulling your best sellers or newest products directly from your store. You can also add a discount code block that generates a unique code for each recipient, preventing codes from being shared on external platforms. The email builder ensures your campaigns look their best on any device and allows you to send test emails to yourself or your team for final adjustments.
Personalizing Your Marketing with Segmentation
Segmentation is a powerful tool in Omnisend that allows you to personalize your marketing efforts based on your customers' data. Our segment builder is highly flexible, enabling you to create segments based on various customer properties and actions on your website. By sending segmented campaigns, you can experience a significant increase in open rates, making it an essential strategy for businesses with a large customer base.
Pre-built Segments
To make segmentation even easier, we have pre-built segments that are proven to be effective for email and SMS marketing. These segments have been carefully analyzed by our data team, ensuring they target the right audience and drive successful campaigns. You can choose from a variety of pre-built segments, such as at-risk customers or recent purchasers, and easily create personalized campaigns to reactivate them or encourage repeat purchases.
SMS Marketing in Omnisend
In addition to email marketing, Omnisend offers robust SMS marketing capabilities. SMS campaigns are cost-effective, affordable, and highly popular among audiences worldwide. With Omnisend, you can send text message campaigns to your customers in any country. Our research shows that incorporating SMS into your omnichannel marketing efforts can result in a significant increase in conversion rates. You can also include text messages in your automated email workflows, ensuring a seamless and cohesive customer experience across different communication channels.
Form Builder
Growing your subscriber list is crucial for effective marketing, and Omnisend provides you with a powerful form builder to achieve just that. Whether it's pop-ups, landing pages, embedded forms, or the gamified Wheel of Fortune, our form builder offers a range of templates that can be customized to fit your brand. You can also optimize your forms for mobile devices to ensure a seamless user experience.
Conclusion
In conclusion, Omnisend is a comprehensive email and text message marketing platform designed specifically for e-commerce businesses. With its array of features such as the sales performance dashboard, easy-to-use campaign builders, powerful segmentation capabilities, and SMS marketing integration, Omnisend is your all-in-one solution for driving sales and growing your online store. Start exploring Omnisend today and discover how you can maximize your marketing efforts to achieve outstanding results.
Highlights:
- Omnisend is an email and text message marketing platform specifically designed for e-commerce businesses.
- Seamlessly integrates with your store and offers pre-built email templates, automation workflows, and customer segments.
- The sales performance dashboard provides a real-time view of your store's performance.
- Easy-to-use campaign builders for creating engaging email campaigns.
- Extensive customization options for email templates using the drag-and-drop interface.
- Segmentation allows for personalized marketing based on customer data.
- Pre-built segments are available for targeted marketing campaigns.
- SMS marketing integration for reaching customers via text messages.
- Form builder for creating pop-ups, landing pages, and embedded forms to grow your subscriber list.
- Omnisend offers 24/7 live chat and email support for any questions or assistance you may need.
FAQ:
Q: Can I create custom email templates in Omnisend?
A: Yes, Omnisend provides a library of pre-built templates that can be fully customized to fit your brand.
Q: Can I send SMS messages to customers in any country?
A: Absolutely! Omnisend allows you to send text messages to customers worldwide.
Q: How can segmentation help improve my email marketing?
A: Segmentation allows you to target specific customer groups based on their behaviors and preferences, resulting in higher open rates and more effective campaigns.
Q: Does Omnisend support other forms of marketing besides email and SMS?
A: Yes, Omnisend also offers push notifications and integration with Facebook and Google audiences for expanding your marketing efforts.
Q: How can I grow my subscriber list with Omnisend?
A: Omnisend provides a form builder that allows you to create pop-ups, landing pages, embedded forms, and more to capture email addresses and grow your subscriber list.
