Boost Sales with SMS Marketing for Shopify | Yotpo SMSBump Tutorial
Table of Contents
- Introduction
- Setting up SMS Marketing for Your Shopify Store
2.1 Installing the Yatpo SMS Bump App
2.2 Setting up SMS Marketing in Yatpo SMS Bump
2.3 Choosing Automated Marketing Options
2.4 Collecting SMS Subscribers
- Customizing Welcome Messages
3.1 Editing the Welcome Message
3.2 Personalizing Welcome Messages
- Using the Campaign Planner
4.1 Creating Campaigns for Holidays and Events
4.2 Customizing Campaign Messages
4.3 Scheduling and Sending Campaigns
- Creating Flows and Automations
5.1 Understanding Flows and Triggers
5.2 Editing Pre-Made Flows
5.3 Creating Custom Flows
- Utilizing the Live Chat Feature
6.1 Enabling Live Chat
6.2 Responding to Customer Messages
- Segmenting Your Subscriber List
7.1 Understanding Lists and Segments
7.2 Using Pre-Made Segments
7.3 Creating Custom Segments
- Collecting Subscribers
8.1 Using Pop-ups
8.2 Promoting Keywords
8.3 Social Media Promotion
8.4 Floating Button and Embedded Form
8.5 Custom Sign-up Page and Call to Action Footer
- Analyzing Performance with Analytics
9.1 Tracking Campaign, Flow, and Subscriber Analytics
9.2 Generating Reports
- Integrating with Other Apps
- Configuring General Settings
Introduction
SMS marketing is an effective way to connect with customers and boost engagement for your Shopify store. With the Yatpo SMS Bump app, you can easily set up and manage SMS marketing campaigns, collect subscribers, and analyze performance. In this guide, we will walk through the process of setting up SMS marketing, customizing welcome messages, creating campaigns, utilizing flows and automations, and integrating with other apps. We will also discuss segmenting your subscriber list, collecting subscribers, analyzing performance with analytics, and configuring general settings.
Setting up SMS Marketing for Your Shopify Store
2.1 Installing the Yatpo SMS Bump App
To begin setting up SMS marketing, you will need to install the Yatpo SMS Bump app from the Shopify app store. This app has a high rating and is widely used for SMS marketing. Once installed, you can proceed with the setup process.
2.2 Setting up SMS Marketing in Yatpo SMS Bump
After opening the app, you will be directed to a setup screen. Here, you can choose to set up SMS marketing only or opt for email and SMS cross-channel marketing. For this guide, we will focus on setting up SMS marketing. Fill out the necessary information, such as your phone number and store category, and proceed to the next step.
2.3 Choosing Automated Marketing Options
Yatpo SMS Bump provides options to set up automated marketing, including abandoned cart recovery, post-purchase upsells, and customer win-back sequences. These options can help you maximize sales and engagement. By default, all three options are enabled. We recommend keeping them enabled, but we will explore them further later in the guide.
2.4 Collecting SMS Subscribers
One of the essential aspects of SMS marketing is collecting subscribers. Yatpo SMS Bump offers various methods to collect subscribers, such as personalized pop-ups and embedded forms. Customize your pop-up to match your brand's style and choose the right colors and messaging. You can also create a floating button or a custom sign-up page to make it even easier for customers to subscribe.
Customizing Welcome Messages
3.1 Editing the Welcome Message
Once subscribers sign up to your SMS list, it is crucial to send them a warm welcome message. In Yatpo SMS Bump, you can customize the default welcome message or create a custom one. Edit the text to make it more personalized and engaging for your subscribers. Use shortcodes to dynamically include their names or other relevant details.
3.2 Personalizing Welcome Messages
Personalization is key in SMS marketing. Customize the welcome message to include specific details about your store, offer a discount code, or provide exclusive information. Make the message feel personal and make subscribers feel valued. Preview the message to ensure it appears correctly on subscribers' phones.
Using the Campaign Planner
4.1 Creating Campaigns for Holidays and Events
The Yatpo SMS Bump app offers a campaign planner feature that helps you schedule campaigns for upcoming holidays and events. Choose from pre-made templates and customize the text and visuals to align with your brand. Schedule these campaigns to go out on specific dates and create excitement among your customers.
4.2 Customizing Campaign Messages
Customize the messages in your campaigns to match your brand voice and appeal to your target audience. Use shortcodes to insert dynamic information like the subscriber's name or discount codes. Write compelling copy that grabs attention and encourages action. Remember, SMS messages have a limited character count, so keep them concise and impactful.
4.3 Scheduling and Sending Campaigns
After customizing your campaign, you can schedule it to go out at the desired date and time. Yatpo SMS Bump also offers smart sending options to prevent subscribers from receiving multiple campaigns in a short period. Consider enabling smart sending to avoid spamming subscribers but disable it if you want all subscribers to receive the campaign.
Creating Flows and Automations
5.1 Understanding Flows and Triggers
Flows in Yatpo SMS Bump are like funnels that trigger specific actions based on certain events. Each flow starts with a trigger, such as a new subscriber or an abandoned checkout. Use pre-made flows or create custom ones to engage customers at various stages of the buying journey. Triggers and actions can be customized to suit your marketing goals.
5.2 Editing Pre-Made Flows
Yatpo SMS Bump provides pre-made flows that you can edit to fit your store's needs. These flows include welcome messages, abandoned cart reminders, win-back sequences, and more. Discover the different triggers and actions applied in each flow and make adjustments as necessary. Ensure the messages align with your brand voice and take advantage of personalization options.
5.3 Creating Custom Flows
If pre-made flows do not meet your specific requirements, you can create custom flows. Start by selecting a trigger and then add conditions, actions, or delays. Use shortcodes to personalize your messages and make them more impactful. Plan out the flow of triggers and actions to guide customers through different stages of the buying process.
Utilizing the Live Chat Feature
6.1 Enabling Live Chat
Yatpo SMS Bump offers a live chat feature that allows you or your customer support team to engage in real-time conversations with customers. Enable the live chat option in the app settings and configure it to your preferences. This feature can enhance customer satisfaction and provide immediate assistance when needed.
6.2 Responding to Customer Messages
When customers send messages through the live chat, ensure you respond promptly and professionally. Use the live chat interface to manage and organize conversations. Address inquiries, resolve issues, and provide valuable support. Make customer interactions seamless and build strong relationships through effective communication.
Segmenting Your Subscriber List
7.1 Understanding Lists and Segments
Segmenting your subscriber list helps you target specific groups with personalized marketing messages. Yatpo SMS Bump offers pre-made segments based on customer behavior, including potential buyers, active buyers, and repeat buyers. These segments allow you to tailor campaigns and offers to different customer segments effectively.
7.2 Using Pre-Made Segments
Utilize the pre-made segments provided by Yatpo SMS Bump to optimize your marketing efforts. Understand the criteria used for each segment and how they can benefit your strategy. Pre-made segments save time and offer effective ways to engage with different types of customers. Experiment with different segments to find the most effective approaches for your brand.
7.3 Creating Custom Segments
For more specific targeting, create custom segments that align with your unique business goals. Choose from various filters, such as order history, location, or customer attributes. Take advantage of Yatpo SMS Bump's segmentation capabilities to deliver highly relevant messages to your subscribers. Regularly review and update your segments based on changing customer behavior.
Collecting Subscribers
8.1 Using Pop-ups
Pop-ups are one of the most effective ways to collect subscribers. Create branded pop-ups that match your store's design and messaging. Customize the colors, form fields, and text to capture attention and encourage subscriptions. Use enticing offers or discounts to incentivize sign-ups. Pop-ups provide a convenient and visually appealing way to grow your subscriber list.
8.2 Promoting Keywords
Implementing keywords across your marketing channels allows customers to easily opt-in to your SMS list. Promote keywords through various media, such as social media, ads, or physical branding materials. When customers text the keyword to a specific number, they automatically subscribe to your list. This strategy provides a streamlined and immediate way to grow your subscriber base.
8.3 Social Media Promotion
Promote your SMS list on social media to reach a wider audience. Use specific opt-in links for platforms like Instagram, YouTube, Facebook, or TikTok. Leverage your social media following to encourage subscribers to join your SMS list. Include a call to action and explain the benefits of signing up to further entice potential subscribers.
8.4 Floating Button and Embedded Form
The floating button is a convenient way to collect subscribers. It remains visible as users scroll, reminding them to subscribe. Customize the button's design and messaging to grab attention. Embedded forms, on the other hand, can be placed on any page you choose. Create your own form and embed it on landing pages or key areas within your store for maximum visibility.
8.5 Custom Sign-up Page and Call to Action Footer
Create a dedicated sign-up page to capture subscribers' attention. Build a landing page that clearly explains the benefits of joining your SMS list and prompts visitors to subscribe. Use engaging visuals and persuasive copy to drive conversions. Additionally, add a call to action footer to encourage visitors to opt-in while they browse your website.
Analyzing Performance with Analytics
9.1 Tracking Campaign, Flow, and Subscriber Analytics
Yatpo SMS Bump provides comprehensive analytics to track the performance of your campaigns, flows, and subscriber engagement. Monitor metrics such as revenue, ROI, total orders, and SMS conversion rate. Gain insights into which campaigns and flows resonate best with your subscribers and optimize your future marketing efforts based on these performance insights.
9.2 Generating Reports
Generate reports to gain a deeper understanding of your subscriber list, campaign performance, and overall SMS revenue. Evaluate subscriber growth, engagement, and conversion rates over time. Analyze the success of specific campaigns and flows to make data-driven decisions. Reports provide valuable insights that can drive improvements in your SMS marketing strategy.
Integrating with Other Apps
- Configuring General Settings
Customize the general settings of Yatpo SMS Bump to align with your preferences and business requirements. Adjust payment settings, branding, email configurations, and chat settings to ensure a seamless user experience. Yatpo SMS Bump also offers integrations with other apps, allowing you to streamline your marketing efforts and optimize your overall workflow.
Conclusion
SMS marketing offers a powerful and effective way to engage with your customers and drive sales for your Shopify store. With Yatpo SMS Bump, you can easily set up SMS marketing campaigns, personalize welcome messages, create automated flows, and analyze performance through detailed analytics. Utilize the various methods to collect subscribers, segment your list, and optimize your marketing strategies. Integrate with other apps to streamline your workflow and configure general settings to align with your unique business needs. Start leveraging SMS marketing to strengthen customer connections and boost your store's success.
Highlights:
- Setting up SMS marketing for your Shopify store with Yatpo SMS Bump
- Customizing welcome messages to make a personalized impact
- Creating campaigns using the campaign planner feature
- Utilizing flows and automations for targeted customer engagement
- Enabling the live chat feature to provide real-time support
- Segmenting your subscriber list to tailor marketing messages
- Collecting subscribers through pop-ups, keywords, and social media promotion
- Analyzing performance with comprehensive analytics and reports
- Integrating with other apps for a seamless workflow
- Configuring general settings to optimize your SMS marketing strategies
FAQ
Q: Does Yatpo SMS Bump offer any pre-made segments?
A: Yes, Yatpo SMS Bump provides pre-made segments such as potential buyers, active buyers, and repeat buyers. These segments allow you to target specific groups with relevant marketing messages.
Q: Can I personalize welcome messages for subscribers?
A: Absolutely! Yatpo SMS Bump allows you to customize welcome messages by adding personalization elements such as the subscriber's name or relevant details. Make your welcome messages more engaging and tailored to each subscriber.
Q: How can I collect subscribers for my SMS list?
A: Yatpo SMS Bump offers various methods to collect subscribers, including pop-ups, keywords, social media promotion, floating buttons, embedded forms, custom sign-up pages, and call-to-action footers. Choose the method that best suits your store and target audience.
Q: What analytics are available in Yatpo SMS Bump?
A: Yatpo SMS Bump provides comprehensive analytics to track the performance of your campaigns, flows, and subscriber engagement. You can monitor metrics such as revenue, ROI, total orders, and SMS conversion rate to gain insights into the success of your SMS marketing efforts.
Q: Does Yatpo SMS Bump integrate with other apps?
A: Yes, Yatpo SMS Bump offers integrations with various apps to streamline your marketing efforts. You can configure general settings and integrate with other apps, optimizing your overall workflow.
Q: How can I optimize my SMS marketing strategy?
A: By utilizing the features and functionalities of Yatpo SMS Bump, such as personalized welcome messages, targeted campaigns, optimized flows, and accurate analytics, you can continuously improve your SMS marketing strategy. Regularly analyze performance and make data-driven decisions to enhance engagement and drive sales.
