Boost Sales with Shopify's New Automations

Table of Contents

1. Introduction
2. Shopify's New Automations
3. Accessing the Automations Section
4. Abandoned Cart Automation
   1. Workflow Overview
   2. Improving the Automation
   3. Editing the Marketing Email
   4. Adding a Reminder Email
5. Abandoned Product Browse Automation
   1. Workflow Overview
   2. Making Changes to the Workflow
   3. Editing the Marketing Email
6. Conclusion

Shopify's New Abandoned Cart and Abandoned Browse Automations

Hey guys, it's the ecom move here, and today we have fresh news about Shopify. They have just released two new automations to recover abandoned carts and abandoned product browse. The best part is that these automations are completely free to use and super powerful. In this article, we will take a closer look at these two new automations and I'll show you how to further improve them for the perfect sales recovery flow.

Introduction

Shopify has introduced two new automations to help merchants recover abandoned carts and abandoned product browse. These automations are powerful tools that can be used for free to improve sales recovery.

Accessing the Automations Section

To access the new automations, simply go to your Shopify backend and click on "Marketing" and then "Automations". From there, you can create new automations and explore the different options available.

Abandoned Cart Automation

The abandoned cart automation is designed to recover sales from customers who have left their online store without completing their purchase. This automation follows a specific workflow to target these customers and encourage them to complete their purchase.

Workflow Overview

The abandoned cart automation starts with the trigger "customer left online store". From there, it checks if the abandonment type is equal to cart. It then waits for four hours after the customer has left the store.

The automation checks if the customer hasn't added another product to the cart, started the checkout, or completed an order since the workflow started. It also checks if the customer hasn't received another abandonment email in the last 30 days.

After these checks, the automation verifies if one or more products in the cart are in stock. If all conditions are met, it sends an email to the customer to remind them to complete their purchase.

Improving the Automation

To improve the abandoned cart automation, you can make changes to the workflow. For example, instead of waiting four hours, you can wait only one hour to remind the customer sooner. This can increase the chances of recovering the abandoned cart.

You can also change the condition that checks if the customer hasn't received another abandonment email in the last 30 days. Instead of waiting for 30 days, you can reduce it to only one day. This allows you to send follow-up emails more frequently and increases the chance of conversion.

Editing the Marketing Email

The automation includes a marketing email that is sent to the customer. You can edit this email to make it more personalized and engaging. Consider adding a catchy subject line and using personalization tags to address the customer by their name.

You can also add images and product recommendations to the email to entice the customer to complete their purchase. Providing a discount or coupon code can also be effective in motivating the customer to return and make a purchase.

Adding a Reminder Email

To further improve the abandoned cart automation, you can add a reminder email to be sent after 24 hours if the customer hasn't made a purchase. This reminder email serves as a follow-up and reinforces the urgency to complete the purchase.

By sending multiple emails at strategic intervals, you increase the chances of recovering the abandoned cart and converting the customer into a sale.

Abandoned Product Browse Automation

The abandoned product browse automation focuses on recovering sales from customers who have browsed products but haven't added anything to their cart. This automation follows a similar workflow to the abandoned cart automation but with a few adjustments.

Workflow Overview

The abandoned product browse automation starts with the trigger "customer left online store" and checks if the abandonment type is equal to browse. It then waits for two hours before proceeding.

The automation checks if the customer hasn't viewed any more products, added another product to the cart, or started the checkout. It also ensures that the customer hasn't received another abandonment email in the last 30 days.

After these checks, the automation verifies if the products are in stock. If all conditions are met, it sends a marketing email to the customer to remind them of the products they were browsing and encourage them to make a purchase.

Making Changes to the Workflow

To customize the abandoned product browse automation, you can make similar changes to the workflow as mentioned in the abandoned cart automation. Adjust the wait time, check intervals, and email content to align with your specific marketing strategy.

Editing the Marketing Email

The marketing email for the abandoned product browse automation can be edited to make it more compelling and persuasive. Use catchy subject lines, personalized greetings, and product recommendations to capture the customer's attention.

Consider adding images that showcase the browsed products and highlight their benefits. Offering a discount or limited-time offer can also create a sense of urgency and increase the chances of conversion.

Conclusion

Shopify's new abandoned cart and abandoned product browse automations are valuable tools for merchants to recover potential sales. By customizing these automations and optimizing the marketing emails, you can effectively engage customers and encourage them to complete their purchase.

Take advantage of these free automations and explore the various ways to improve your sales recovery flow. Remember to monitor the performance of the automations and make adjustments as needed to maximize their effectiveness.

Highlights

• Shopify has released two new automations to recover abandoned carts and abandoned product browse.
• The abandoned cart automation is designed to remind customers to complete their purchase.
• The abandoned product browse automation focuses on recovering sales from customers who browsed but didn't add anything to their cart.
• Customizing the automations and optimizing the marketing emails can improve the chances of conversion.
• Take advantage of these free automations to boost your sales recovery flow.

FAQ

Q: Can I customize the marketing emails in the automations? A: Yes, you can edit the marketing emails to add personalization, images, product recommendations, and even discount offers to make them more effective.

Q: Can I send multiple reminder emails in the abandoned cart automation? A: Yes, you can add additional actions to send reminder emails at specific intervals to increase the chances of recovering the abandoned cart.

Q: Can I track the performance of the automations? A: Yes, you can monitor the performance of the automations through Shopify's analytics and make adjustments as needed to improve their effectiveness.