Boost Sales with Product Bundles in Shopify - Step-by-Step Guide (2023)
Table of Contents
- Introduction
- Adding the Bundle App
- Creating a Classic Bundle
- Configuring Bundle Details
- Setting Discounts for the Bundle
- Adding Products to the Bundle
- Saving and Testing the Bundle
- Customizing the Bundle Settings
- Optimizing the Bundle Display
- Conclusion
Introduction
In this article, we will explore how to create product bundles in Shopify using a third-party app. Bundling products allows customers to purchase multiple items as a set, thereby increasing sales and providing value to the customer. We will guide you through the process step by step, from adding the app to customizing the bundle settings. So let's dive in and learn how to create enticing product bundles that drive revenue for your Shopify store.
Adding the Bundle App
To create product bundles in Shopify, you need to install a third-party app. Unfortunately, the standard Shopify platform doesn't offer a direct option for creating bundles. You can access the Shopify App Store through your Shopify dashboard and search for bundle apps. In this tutorial, we will be using "Bundler" as our app of choice, but there are other options available as well. Once you find the app, click on "Add app" to install it.
Creating a Classic Bundle
After installing the bundle app, you can start creating your first bundle. The app will provide you with various options to choose from, such as creating a classic bundle or a volume discount. For our purposes, we will select the classic bundle option. Classic bundles allow customers to purchase a set of products together at a discounted price. This encourages upselling and increases the average order value.
Configuring Bundle Details
When creating a bundle, you will need to provide some basic information. First, give your bundle a name that will be visible on invoices. Next, provide a title and description that will be displayed on the product page to entice customers to buy the bundle. Optionally, you can customize the total price summary and the call-to-action button. Once you have entered all the necessary details, proceed to the next step.
Setting Discounts for the Bundle
Discounts play a crucial role in making bundles attractive to customers. In the app's interface, you can choose to offer a percentage discount, a fixed amount discount, or set discounts on specific products within the bundle. For simplicity, let's apply a 25% percentage discount to the entire bundle. You can also explore options like free shipping for premium users. Select the appropriate discount type and specify the discount amount.
Adding Products to the Bundle
After configuring the discount, it's time to add products to your bundle. You will see a list of all your available products, and you can select the ones you want to include in the bundle. Add each product to the bundle and click on "Add" to proceed. You can also choose to automatically add new product variants if they are added in the future. Once you have added all the desired products, move on to the next step.
Saving and Testing the Bundle
Before finalizing your bundle, you can review and make any necessary changes. Ensure that the bundle status is set to "active" and all the settings align with your preferences. Finally, click on "Save bundle" to create your bundle. It is essential to perform a quick check by visiting your product page to ensure that the bundle has been properly added and is displaying as intended.
Customizing the Bundle Settings
To create a seamless shopping experience, it's recommended to customize the bundle settings according to your store's branding. Head over to the general settings menu within the bundle app and make any necessary adjustments. This includes changing colors to match your brand, configuring redirect options after adding products to the cart, and customizing the discount pop-up that appears when customers add the bundle to their cart.
Optimizing the Bundle Display
To maximize the impact of your product bundles, consider optimizing their display. Experiment with different layouts, use eye-catching visuals, and craft compelling copy to highlight the benefits of purchasing the bundle. A well-designed and persuasive display can significantly increase conversion rates and drive sales. Continuously monitor and test different variations to find what resonates best with your target audience.
Conclusion
Creating product bundles in Shopify can be a powerful strategy to increase sales and provide value to customers. By following the steps outlined in this article, you can implement attractive bundles that entice customers to make larger purchases. Remember to customize the bundle settings, optimize their visual appearance, and regularly monitor their performance. With the right approach, product bundles can become a valuable revenue-generating tool for your Shopify store.
Highlights
- Learn how to create enticing product bundles in Shopify using a third-party app.
- Increase sales and average order value by offering discounted bundles.
- Explore the process step by step, from adding the bundle app to customizing the settings.
- Set discounts, add products, and optimize the bundle display to maximize sales.
- Implement product bundles as a revenue-generating strategy for your Shopify store.
FAQ
Q: Can I create bundles without using a third-party app?
A: Unfortunately, the standard Shopify platform does not offer a built-in feature for creating product bundles. You will need to install a third-party app to enable this functionality.
Q: Can I offer volume discounts with bundles?
A: Yes, some bundle apps allow you to set volume discounts for customers who purchase products in bulk. This can incentivize larger orders and increase customer satisfaction.
Q: Can I customize the appearance of the bundle on my store?
A: Yes, most bundle apps provide options for customizing the bundle's display. You can change colors, layouts, and other visual elements to align with your store's branding.
Q: How can I measure the performance of my product bundles?
A: You can track the performance of your bundles by monitoring sales, conversion rates, and average order value. Analytical tools, such as Google Analytics, can provide valuable insights into their effectiveness.
