Boost Sales with Gift Offers: A Guide
Table of Contents:
I. Introduction
II. Benefits of Including a Gift in Your Online Store
III. Understanding the Storefront Widget
IV. Creating a Gift Offer using the Upsell Builder Route
V. Customizing Gift Offers
VI. Designing the Storefront Widget
VII. Ensuring Specificity and Context in Your Gift Offers
VIII. The Importance of Clear Text Formatting
IX. Customizing Strings for the Gift Widget
X. Dealing with Zero Stock Edge Cases
XI. Conclusion
Introduction
As an online store owner, it's crucial to constantly find new ways to improve the shopping experience for your customers. One way to do this is by including a gift in their purchase. A well-chosen gift can increase customer satisfaction, raise brand awareness, and even improve your average order value. In this article, we'll take a deep dive into how you can incorporate gifts into your online store using the storefront widget and the upsell builder route.
Benefits of Including a Gift in Your Online Store
As mentioned earlier, including a gift in your online store can have several benefits. Firstly, it can increase your average order value. When customers are presented with the opportunity to receive a free gift for spending a certain amount, they're more likely to add extra items to their cart to reach that spend goal. Additionally, a well-chosen and personalized gift can improve customer satisfaction and encourage repeat purchases. Lastly, including a gift in your online store can raise brand awareness as customers are more likely to share their positive experiences with friends and family.
Understanding the Storefront Widget
The storefront widget is the tool used to showcase the gift offer to your customers. When properly designed, it creates a sticky gift icon that appears on the screen and cannot be easily ignored. A small badge in the corner of the icon indicates how many gifts are available, and it will turn into an exclamation mark when there is a claimable gift. Upon clicking or hovering over the gift icon, the widget expands to reveal the gift product with the price crossed out, a customizable tag, and a claim gift button.
Creating a Gift Offer using the Upsell Builder Route
The upsell builder route is the method through which the gift offer is created. To do this, the store owner must click on "create discount offer" and then choose "gift" as the discount type. After selecting the gift product, the offer can be saved. However, it's crucial to ensure that the gift product is selected before saving to avoid saving a gift offer without an actual gift product.
Customizing Gift Offers
Personalizing the gift offer to the specific customer's cart is important to prevent confusion. By customizing the eligible products for the gift offer, store owners can ensure that customers are only given gifts that are relevant to their purchase. This is done by selecting all the specific products and/or collections where customers must reach the spend goal to earn the gift. Clear text formatting is also crucial to ensure that it's obvious to customers what they must purchase to receive the gift.
Designing the Storefront Widget
Designing the storefront widget is essential in making sure that the gift offer is visible and hard to miss. While all gift offers are included under the same widget to save screen real estate, the widget's appearance is shared between all gifts. Therefore, it's important to choose a design that fits the store's theme and brand identity.
Ensuring Specificity and Context in Your Gift Offers
To avoid ambiguity, store owners must ensure that the eligibilities for gift offers are specific and straightforward. This means that the gift offer should only apply to specific products and/or collections. For store owners struggling with long words or collection names, the font size can also be tailored from the text size slider.
The Importance of Clear Text Formatting
Clear text formatting is crucial in ensuring that customers understand the requirements to receive the gift offer. Simple and concise language should be used, with active voice, common words, and short sentences. The text should specify the specific products or collections where the customer must reach the spend goal to earn the gift.
Customizing Strings for the Gift Widget
The storefront widget contains three new strings that can be customized according to the store owner's needs or taste. These strings include the free tag next to the gift product's price, the call to action button with the default claim gift, and the text to indicate the product is free of charge, found in the cart page. These strings can be found in the general settings tab of the upsell builder app.
Dealing with Zero Stock Edge Cases
In the case where the gift product has zero stock, the gift offer will not be displayed to avoid customer disappointment. Store owners can rest easy knowing that they do not have to remember to deactivate the offer when they run out of physical gifts.
Conclusion
Including a gift in an online store can have numerous benefits for both the customer and the store owner. By using the storefront widget and the upsell builder route, store owners can easily create and customize gift offers to fit the store's needs and customer's preferences. By following the tips and lessons included in this article, store owners can ensure that their gift offers are specific, personalized, and clearly communicated to their customers.
