Boost Sales with Frequently Bought Together Option
Table of Contents:
- Introduction
- Understanding the Frequently Bought Together Option
- The Importance of Showing the Option at Checkout
- The Use of Real Estate in Grocery Stores
- The Upgraded Shipping Feature
- How to Activate and Customize the Frequently Bought Together Option
- Increasing Average Order Value with Upsells
- The Order Reserved Option and Creating Urgency
- Advanced Permissions for Shopify Plus Plan Users
- Conclusion
Title: The Power of Frequently Bought Together Option in E-commerce
Introduction
The e-commerce industry has witnessed a surge in the use of various techniques to boost sales and improve customer experience. One such technique is the frequently bought together option, which offers customers the convenience of purchasing related products in a single transaction. In this article, we will explore the value of this option, the strategic placement at checkout, and how it can be customized to increase average order value.
Understanding the Frequently Bought Together Option
The frequently bought together option allows customers to view and add complementary products to their cart with just a few clicks. For example, a customer purchasing a laptop may be recommended to add a laptop bag or a mouse. This option not only saves time for customers but also acts as a suggestive selling tool for online businesses.
The Importance of Showing the Option at Checkout
Unlike traditional retail stores where the impulse buying happens at the checkout counter, online stores have the opportunity to strategically place the frequently bought together option at the checkout stage. This is when customers are mentally prepared to complete their purchase and are more likely to consider adding related products to their cart. By showcasing the option at this crucial stage, businesses can significantly increase their chances of upselling.
The Use of Real Estate in Grocery Stores
Just like real estate inside a grocery store is valuable near the checkout counters, the same principle applies in the e-commerce world. By occupying this prime digital space with the frequently bought together option, businesses can capture the attention of customers and drive additional sales.
The Upgraded Shipping Feature
Another value-added feature that can be incorporated into the frequently bought together option is upgraded shipping. By displaying the regular shipping cost alongside the discounted amount (in the case of offering free shipping), businesses can incentivize customers to add more products to their cart to enjoy the benefit of free or discounted shipping. Even a small saving on shipping costs can make a significant impact on the customer's decision to make additional purchases.
How to Activate and Customize the Frequently Bought Together Option
To make the frequently bought together option functional on an online store, the back office of the website's theme needs to be accessed. From the homepage, the cart section should be customized to include the frequently bought together option. By adding smaller ticket items as upsells, businesses can effectively increase their average order value. Customized descriptions and additional upsells can further enhance the customer experience and encourage them to add more items to their cart.
Increasing Average Order Value with Upsells
Upselling is a practical strategy to boost the average order value of an online store. By showcasing related products that complement the customer's intended purchase, businesses can offer upsell sliders or suggestively sell additional items. However, it is crucial to strike a balance between offering relevant upsells and overwhelming the customer with too many choices. By carefully curating the upsell options, businesses can optimize their chances of increasing the average order value without compromising the customer experience.
The Order Reserved Option and Creating Urgency
In addition to the frequently bought together option, another tactic to increase the average order value is by utilizing the order reserved option. This feature creates a sense of urgency by indicating that the items in the customer's cart are reserved and not readily available. By limiting this option to the cart page and not the Shopify cart, businesses can entice customers to complete their purchase immediately. However, it is important to note that this feature requires advanced permissions from Shopify, usually available to users with a Shopify Plus plan.
Advanced Permissions for Shopify Plus Plan Users
Shopify Plus plan users have access to advanced permissions that can greatly enhance the customization options for their online stores. By having a Shopify partners plan, users can acquire additional advanced permissions to customize their cart pages and enhance the overall shopping experience. However, for businesses operating with a standard plan, they will have access to standard permissions only.
Conclusion
The frequently bought together option is a valuable tool for e-commerce businesses to increase sales and improve customer experience. By strategically placing it at the checkout stage, offering discounted shipping, and utilizing upsells, businesses can effectively boost their average order value. Moreover, with advanced permissions available for Shopify Plus plan users, the customization options for the frequently bought together option can be further expanded, resulting in a more personalized shopping experience for customers.
Highlights:
- The frequently bought together option offers convenience and suggestive selling opportunities.
- Placing the option at checkout increases the chances of upselling.
- The frequently bought together option occupies prime digital real estate, driving additional sales.
- Upgraded shipping adds value to the customer's purchase decision.
- Customization of the frequently bought together option optimizes the customer experience.
- Upsells effectively increase the average order value.
- The order reserved option creates urgency and encourages immediate purchase.
- Shopify Plus plan users have access to advanced permissions for enhanced customization.
- The frequently bought together option is a valuable tool to boost sales and improve customer experience in e-commerce.
