Boost Sales with DIY Bundles on Shopify
Table of Contents:
- Introduction
- Understanding Bundles
- The Limitations of DIY Bundles
- Alternatives: Bundler and Unlimited Bundles and Discount by Revie
- Steps to Create DIY Bundles on Shopify
5.1 Duplicating the Theme
5.2 Editing the Code
5.3 Creating Snippets
5.4 Adding Tags to Products
5.5 Creating Bundle Products
- Previewing and Publishing the Changes
- Benefits of DIY Bundles
- Tips for Optimizing Your Bundle Offerings
- Conclusion
How to Create Bundles on Shopify: A Step-by-Step Guide
Are you interested in offering bundle deals to your customers on Shopify? Bundles can be a great way to increase sales and improve average order value. In this guide, we will walk you through the process of creating DIY bundles on Shopify. We'll explore the limitations of this approach, discuss alternative apps, and provide step-by-step instructions for setting up your own bundles. Let's get started!
1. Introduction
Bundles are a popular sales strategy that allow customers to purchase multiple items together at a discounted price. By offering bundles, you can encourage customers to spend more and increase their overall satisfaction with their purchase. However, setting up bundles on Shopify can be a bit tricky, as the platform does not offer native support for this feature. In this guide, we will show you how to create your own bundle offerings using Shopify's code editor.
2. Understanding Bundles
Before we dive into the technical aspects of creating bundles on Shopify, let's take a moment to understand what bundles are and why they are beneficial. Bundles, also known as package deals or product kits, involve combining multiple products or services into a single offering. By bundling items together, you can provide customers with a convenient and cost-effective way to purchase complementary products.
3. The Limitations of DIY Bundles
While creating DIY bundles on Shopify is a cost-effective option, it does come with limitations. One major drawback is the inability to track inventory accurately. When a customer purchases a bundle, it deducts the quantity from the bundle product itself, rather than individual items. This means that you won't be able to track the inventory of each component separately. If inventory tracking is a crucial feature for your business, you may want to consider using bundle-specific apps like Bundler or Unlimited Bundles and Discount by Revie.
4. Alternatives: Bundler and Unlimited Bundles and Discount by Revie
If inventory tracking is a priority for your business, there are several Shopify apps available that specialize in creating and managing bundles. Two popular options are Bundler and Unlimited Bundles and Discount by Revie. These apps offer more advanced features, including inventory tracking, automatic discounts, and customizable bundle layouts. While these apps may come with a monthly cost, they provide a seamless and efficient solution for creating bundles on Shopify.
5. Steps to Create DIY Bundles on Shopify
Now let's walk through the step-by-step process of creating your own bundles on Shopify using the DIY approach. Please note that this method requires some basic knowledge of coding and familiarity with Shopify's code editor.
5.1 Duplicating the Theme
Before making any changes to your Shopify theme, it's essential to create a duplicate copy. This will allow you to experiment freely without affecting your live website. Shopify provides a straightforward way to duplicate your theme from the "Actions" menu in the Online Store section.
5.2 Editing the Code
Once you have duplicated your theme, navigate to the code editor by selecting "Actions" and then "Edit Code." From there, locate the "product-template.liquid" file in the "Sections" directory. You can use the search function to find it quickly. Look for the line that contains the code "unless product.empty?" and add some spacing right above it.
5.3 Creating Snippets
To add the necessary code for the bundle functionality, we need to create three snippets: "product-bundle-card.liquid," "product-bundle-collection.liquid," and "product-bundle-price.liquid." These snippets contain the HTML and CSS code required to display the bundle options on your product page. You can add these snippets by navigating to the "Snippets" section in the code editor and selecting "Add a new snippet" for each one.
5.4 Adding Tags to Products
Tags play a crucial role in identifying which products should be part of a bundle. By assigning the same tag to all the products in a specific bundle, we can filter and display them together. For example, if your bundle consists of a black leather bag and earrings, you could use the tag "bundle-bags" for both products. To add tags, go to the "Products" section and edit the individual product listings.
5.5 Creating Bundle Products
To create a bundle product, you need to duplicate an existing product and assign it a unique name and price. Shopify allows you to set up options and variants for each bundle, which can include different combinations of products, colors, and sizes. Make sure to adjust the price and SEO preview accordingly. Additionally, include relevant images that showcase the bundle's contents.
6. Previewing and Publishing the Changes
Once you have made all the necessary changes, save your code edits, snippets, and product listings. To see how your bundles will appear on the live website, use the "Preview" feature in the Shopify editor. This allows you to test the functionality and ensure that everything is displayed correctly. Finally, when you are satisfied with the results, publish your changes to make them visible to your customers.
7. Benefits of DIY Bundles
While DIY bundles on Shopify may have their limitations, they also offer several benefits. By creating your bundles, you can save costs on using third-party apps and have more control over the bundle configurations. Additionally, DIY bundles can help you increase average order value, attract customers with attractive discounts, and showcase complementary products to drive additional sales.
8. Tips for Optimizing Your Bundle Offerings
To make the most of your bundle offerings, consider implementing the following tips:
- Offer a variety of bundle options to cater to different customer preferences.
- Highlight the cost savings or added value customers will receive by purchasing a bundle.
- Create visually appealing product images that showcase the bundle's contents.
- Leverage social proof by featuring customer reviews and testimonials for your bundles.
- Implement scarcity tactics by using limited quantity or limited-time offers for certain bundles.
9. Conclusion
Creating DIY bundles on Shopify can be a cost-effective way to offer attractive deals to your customers. While this approach has its limitations, it can provide a practical solution for businesses on a tight budget. By following the step-by-step instructions in this guide, you can implement bundle offerings on your Shopify store and start driving higher sales and customer satisfaction. Remember to consider alternative apps if inventory tracking is essential for your business. And most importantly, have fun experimenting and finding the best bundle strategies for your products!
Highlights:
- DIY bundles allow Shopify store owners to create cost-effective bundle offerings.
- Shopify does not offer native support for bundles, but DIY code modifications can enable this feature.
- Using third-party apps like Bundler and Unlimited Bundles and Discount by Revie provides more advanced functionality.
- Steps for creating DIY bundles include duplicating the theme, editing the code, creating snippets, adding tags to products, and creating bundle products.
- DIY bundles have limitations in inventory tracking but can increase average order value and customer satisfaction.
- Tips for optimizing bundle offerings include offering variety, highlighting cost savings, using appealing visuals, leveraging social proof, and implementing scarcity tactics.
- DIY bundles are a practical solution for businesses on a tight budget, but alternative apps should be considered for inventory tracking needs.
FAQs:
Q: Can I track inventory for individual products in DIY bundles on Shopify?
A: No, DIY bundles deduct inventory from the bundle product itself. If inventory tracking is crucial, consider using third-party bundle apps like Bundler or Unlimited Bundles and Discount by Revie.
Q: Are there any costs associated with using third-party bundle apps on Shopify?
A: Yes, third-party apps typically require a monthly subscription fee. However, they offer more advanced features, including inventory tracking and customizable bundle layouts.
Q: How can I showcase the contents of a bundle to entice customers?
A: Include visually appealing product images that display the individual items in the bundle. This helps customers envision the value they will receive by purchasing the bundle.
Q: Can I offer limited-time or limited-quantity bundles on Shopify?
A: Yes, implementing scarcity tactics can create a sense of urgency and drive additional sales. Consider offering limited-time or limited-quantity bundles to increase customer interest.
