Boost Revenue with Effective Pop-Ups
Table of Contents
- Introduction
- Benefits of Capturing Email Addresses
- Setting Up Clavio for Shopify Integration
- Creating Popups on Your Shopify Store
- Configuring Popup Styles and Appearance
- Targeting and Behavior Settings
- Customizing Signup Forms and Incentives
- Implementing SMS Opt-in and Deals
- Designing Success Pages and Call-to-Action Buttons
- Tracking and Improving Form Submit Rate
Introduction
Are you looking to boost your revenue and decrease your ad spend? One effective strategy is to capture email addresses on your e-commerce store. By building a targeted email list, you can send out promotional emails and advanced automations, resulting in increased sales and customer engagement. In this article, I will guide you through the process of setting up the best popups on your Shopify store using Clavio - a powerful e-commerce email marketing tool. Learn how to integrate Clavio with Shopify, create and configure popups, capture email and SMS addresses, and even create dynamic coupon codes. Read on to discover how to replicate my success of capturing over 10,000 email addresses and boosting revenue instantly.
Benefits of Capturing Email Addresses
Capturing email addresses has numerous benefits for your e-commerce business. Here are some key advantages:
- Instant Revenue Boost: When you have a large email list, sending out targeted emails can result in an immediate increase in revenue.
- Reduced Ad Spend: With a robust email list, you can rely less on expensive advertising campaigns and instead focus on leveraging the power of email marketing.
- Advanced Automation: Building an email list empowers you to set up advanced automations that streamline your marketing efforts and generate more revenue with minimal effort.
Setting Up Clavio for Shopify Integration
Before you can start creating popups, it's essential to integrate Clavio with your Shopify store. Clavio is specifically designed for e-commerce, unlike other email platforms such as MailChimp or ActiveCampaign. Here's how to set up the integration:
- Install Clavio: If you haven't already, sign up for a free trial of Clavio and install it on your Shopify store.
- Navigate to Integrations: In your Clavio account, go to the Integrations section.
- Add Shopify Integration: If you don't see the Shopify integration, click "Add Integration" and search for Shopify.
- Configure Syncing Options: Choose the email list where you want Shopify subscribers to go. Ensure SMS subscribers are also synced.
- Complete Integration: Follow the steps provided by Clavio to connect your Shopify store with Clavio.
Now that Clavio is integrated into Shopify, you can track customer behavior and unleash the power of popups to capture email and SMS addresses.
Creating Popups on Your Shopify Store
To create popups using Clavio, follow these steps:
- Access Signup Forms: In your Clavio account, click "Sign Up Forms" on the left-hand side.
- Create a New Signup Form: Click "Create Signup Form" and choose a template, such as "Multi-Step Email and SMS."
- Configure Form Details: Give your form a name and select the email list where subscribers should be added.
- Preview Your Popup: Take a look at the preview to see how your popup will appear.
- Customize Popup Styles: Choose from different popup styles, such as left image, right image, or no side image. Ensure the style aligns with your brand.
- Select Devices for Display: Decide whether you want your popup to show on all devices, desktop-only, or mobile-only.
- Customize Popup Appearance: Modify the colors, fonts, and overall styling of your popup to match your website's look and feel.
- Configure Targeting and Behavior: Define when the popup should appear, such as after a certain percentage of scrolling or when a visitor is about to exit.
- Make It Easy to Close: Enable the option for visitors to close the popup by clicking outside the form.
- Optimize Display URLs: Exclude certain URLs, like the cart page, where you don't want the popup to appear.
- Save and Publish: Once you're satisfied with your settings, click "Publish" to make your popup live on your Shopify store.
By following these steps, you can create engaging popups that capture email addresses effectively.
Configuring Popup Styles and Appearance
To ensure your popups are visually appealing and aligned with your brand, follow these customization steps:
- Choose Your Popup Style: Decide between different popup styles, such as popup, full page, fly out, or embed. Test different styles to see what works best for your store.
- Add Images (Optional): Customize the popup by adding images. You can choose to have no side image, a left image, or a right image. Edit or replace images to match your branding.
- Show on All Devices: Set your popup to appear on all devices, including desktop and mobile.
- Style Your Popup: Spend time customizing the appearance of your popup, ensuring it aligns with your website's colors, fonts, and overall branding.
- Preview and Adjust: Preview how your popup will look and make any necessary adjustments to achieve a cohesive and visually appealing design.
By paying attention to popup styles and appearance, you can create a visually appealing and immersive experience for your website visitors.
Targeting and Behavior Settings
To optimize when and how your popups appear, follow these targeting and behavior settings:
- Display Rules: Choose when the popup should appear based on visitor behavior. For example, show the popup after a certain percentage of scrolling to ensure engagement.
- Scroll Percentage: Experiment with different scroll percentages to find the sweet spot that captures visitor interest without being too intrusive.
- Exit Intent Strategy: Consider showing the popup when a visitor is about to exit the page. This can entice them to stay and increase engagement.
- Avoid Annoying Triggers: Be mindful of timing triggers like showing the popup immediately upon landing. Giving visitors time to interact with the page before the popup appears can yield better results.
- Exclude Existing Subscribers: Ensure the popup is not displayed to existing Clavio profiles to avoid annoyance and duplication of information.
- URL Targeting: Consider showing the popup on specific URLs to optimize your marketing campaigns. For example, show the popup to visitors coming from certain ads or exclude it from distracting pages like the cart.
- Device Targeting: By default, show the popup on all devices, but you can target specific devices like mobile or desktop if needed.
- User-Friendly Close Button: Enable the option for users to easily close the popup by clicking outside the form. This ensures a seamless user experience.
Optimizing your targeting and behavior settings will help increase the effectiveness of your popups and enhance user engagement.
Customizing Signup Forms and Incentives
To entice visitors to provide their email addresses and capture SMS subscribers, follow these steps for customizing signup forms and creating attractive incentives:
- Offer a Valuable Incentive: When creating your offer, ensure it provides sufficient value in exchange for the information visitors provide. Consider offering a percentage discount based on the average order value or other enticing rewards.
- Clear Call-to-Action: Use concise and straightforward language in your form, such as "Get $5 off" instead of "Sign up for our newsletter for a discount." This clearly communicates the benefit visitors will receive and encourages them to take action.
- Email Collection Message: Clearly state that visitors need to enter their email address to receive the coupon code. Emphasize that they will receive the code via email.
- Powerful Button Text: Instead of a generic "Continue" button, use persuasive language like "Send me my $5 coupon" to reinforce the value visitors will receive.
- SMS Subscription Options: If you want to collect phone numbers for SMS deals, use the multi-step signup form feature in Clavio. This allows visitors to opt into SMS-only deals after submitting their email address.
- Privacy and Consent: Include a sentence about SMS privacy and ensure visitors have the option to review and accept the terms and conditions. Link your privacy and terms and conditions pages to comply with local laws.
By customizing your signup forms and offering compelling incentives, you encourage visitors to subscribe and provide valuable contact information.
Implementing SMS Opt-in and Deals
To further engage your audience and capture SMS subscribers, follow these steps:
- Enable SMS Opt-in: Within Clavio's multi-step signup form, ensure the SMS opt-in section is included. Customize the text and styling according to your preferences.
- Provide SMS Deals: Let visitors know they can opt in to receive exclusive SMS-only deals and discounts. Clearly communicate the benefits of subscribing to SMS, such as early access to sales or limited-time promotions.
- Privacy Compliance: Emphasize the importance of privacy and include a statement about compliance with local laws. Encourage visitors to review the terms and conditions.
By offering SMS-only deals and ensuring privacy compliance, you can expand your marketing reach and engage with customers through another channel.
Designing Success Pages and Call-to-Action Buttons
Once visitors have submitted the form and joined your email and SMS lists, it's essential to guide them to the next steps. Design impactful success pages and provide clear call-to-action buttons. Here's how:
- Create a Thank You Message: Use the success page section in Clavio to provide a personalized message, expressing gratitude for the signup and encouraging visitors to start shopping.
- Include Call-to-Action Buttons: Add buttons that lead visitors to browse your products, view collections, or explore specific offers. Ensure the buttons are visually appealing and enticing.
- Link to Relevant Pages: Connect the call-to-action buttons to relevant pages on your Shopify store. For example, link to your best-selling products, new arrivals, or promotions.
By designing compelling success pages and using strategic call-to-action buttons, you can effectively guide visitors towards making purchases and enhancing their overall experience on your store.
Tracking and Improving Form Submit Rate
To monitor the performance of your forms and optimize the form submit rate, follow these steps:
- Access Signup Forms: In your Clavio account, go to the signup forms section and click on the form you want to track.
- Evaluate Form Submit Rate: Check the form submit rate, which represents the percentage of visitors who have viewed the form and submitted it.
- Target Submit Rate: Aim for a form submit rate of at least 3%, but strive for 8 to 10% for optimal performance.
- Test and Optimize: If your form submit rate is low, experiment with different offers, form styles, and timing configurations. Make adjustments to find what resonates best with your audience.
- Continuously Monitor: Regularly check your form submit rate to identify trends and make ongoing improvements.
By continuously monitoring and optimizing your form submit rate, you can enhance the effectiveness of your popups and maximize your email and SMS subscriber list growth.
Conclusion
Capturing email addresses and implementing effective popups on your Shopify store can have a significant impact on your revenue and marketing efforts. With Clavio as your email marketing tool, you have the power to build a targeted email list, create personalized automations, and drive sales with minimal effort. By following the steps outlined in this article, you can replicate the success of capturing over 10,000 email addresses and boosting revenue instantly. Start implementing these strategies today and watch your e-commerce business thrive.
Highlights:
- Capture email addresses to boost revenue and reduce ad spend
- Use Clavio - an e-commerce specific email marketing tool
- Integration with Shopify for seamless tracking and fulfillment
- Create visually appealing popups aligned with your brand
- Target popups based on scroll behavior and exit intent
- Offer valuable incentives for email and SMS subscriptions
- Optimize success pages and guide visitors to take action
- Monitor and improve form submit rate for optimal results
FAQ:
Q: How can capturing email addresses benefit my e-commerce store?
A: Building an email list allows you to send targeted promotional emails, resulting in an instant revenue boost and reduced ad spend. It also enables you to set up advanced automations and engage customers with less effort.
Q: Why should I choose Clavio for popups on my Shopify store?
A: Clavio is designed specifically for e-commerce, making it a powerful tool for capturing email addresses and integrating seamlessly with Shopify. It tracks customer behavior and allows for personalized communication.
Q: What are some key considerations when designing popups?
A: It is important to customize the popup style and appearance to match your brand. Additionally, targeting and behavior settings should be optimized to avoid annoyance and ensure engagement.
Q: How can I incentivize visitors to provide their email addresses?
A: Offer valuable incentives, such as percentage discounts based on average order value. Use clear and concise language in your signup forms to communicate the benefit visitors will receive.
Q: Can I capture SMS subscribers using Clavio?
A: Yes, Clavio offers the ability to capture SMS subscribers through its multi-step signup form feature. This allows visitors to opt in for SMS-only deals and discounts.
Q: How can I track the performance of my popups and optimize form submission?
A: Clavio provides analytics on form submission rates. Aim for a submit rate of at least 3% and make adjustments to your offers, styles, and timing configurations to improve results.
