How to go from Zero to Over 10K in One Day on a New Store
Table of Contents
- Introduction
- Launching the Store
- Abandonment Card Recovery
- WhatsApp Live Chat
- Marketing Angles
- Upselling and Cross-selling
- Advertising Strategies
- Problems Faced and Solutions
- Registering a Business Quickly
- Avoiding Payment Processor Bans
- Scaling the Store
How We Went from Zero to Over Ten Thousand in One Day on a New Store
In this article, I will share with you the exact steps we took to achieve over ten thousand in sales on a brand new store in just one day. We will discuss the strategies we implemented, the problems we faced, and how we overcame them. By following our process, you can replicate our success and avoid common pitfalls in the world of e-commerce.
1. Introduction
Welcome to our journey of building a successful online store. We started from scratch with a fresh pixel and advertising accounts, and within a short span of time, we achieved remarkable results. In this article, we will dive deep into the tactics and techniques we used to achieve this level of success.
2. Launching the Store
We launched our store on the 23rd of November with a simple goal in mind - to get the payment processor accounts approved. We made one sale initially just to test the functionality of the payment processor. Usually, you would need to upload legal documents and answer questions about your business before getting approval. However, in our case, we decided to start running ads without waiting for the approval process. This turned out to be a mistake as our payment account got disabled just as the sales started pouring in. We learned the importance of properly setting up the payment process and waiting for approval before scaling our advertising campaigns.
3. Abandonment Card Recovery
One of the strategies that played a crucial role in our success was implementing an abandonment cart recovery system. Many visitors add products to their carts but abandon the purchase at the last moment. To capture these potential customers, we set up an email flow that offers them discounts or incentives to complete their purchase. This technique proved to be highly effective in boosting our sales and average order value.
4. WhatsApp Live Chat
In South Africa, many people are hesitant to shop online due to trust issues. To alleviate this concern, we added a WhatsApp live chat feature to our website. This allowed customers to easily ask questions, clarify doubts, or seek assistance in real-time. By providing this direct communication channel, we were able to build trust with our customers and address their concerns promptly. We highly recommend incorporating a live chat option for your online store.
5. Marketing Angles
To attract customers and drive sales, we used compelling marketing angles throughout our store. Our entire store was placed on discounts, with an additional offer of "buy one, get 40% off the next product." This irresistible offer incentivized customers to purchase multiple items, significantly increasing our average order value. By creating no-brainer offers, we made it difficult for customers to resist making a purchase.
6. Upselling and Cross-selling
To further maximize our revenue, we implemented upselling and cross-selling techniques. Just before the customer checked out, we presented them with an upsell offer. This offer included a product that complemented their purchase, enticing them to buy more. Additionally, after the customer completed their purchase, we provided them with a no-brainer offer for a complementary product at cost price. While not every customer took these additional offers, the ones who did generated extra revenue for our store.
7. Advertising Strategies
We started our advertising campaigns with a daily ad spend of 200,000 Rand. Initially, we used image ads since our product was self-explanatory and easily captured attention. However, depending on your product and its complexity, video ads can be more effective in conveying your message. We recommend testing different creatives and marketing angles to determine which ones resonate best with your target audience. Additionally, creating a TikTok account dedicated to showcasing your products can serve as a testing ground for finding viral content that can be utilized in your ads.
8. Problems Faced and Solutions
Despite our initial success, we faced challenges along the way. One major problem occurred when our payment processor disabled our payouts due to the rapid scaling of our store. This led to cash flow issues, as we had to use external funds to fulfill orders. To avoid similar problems, we recommend starting slowly and ensuring your payment processes are set up and tested before scaling. Uploading all necessary legal documents and establishing a good relationship with your payment provider is crucial.
9. Registering a Business Quickly
To expedite the registration process, we enlisted the help of a company called Equity Key Filings. They are an accounting company that specializes in providing fast and efficient business registration services. Within a couple of days, we had all the necessary legal forms and certifications for our business, allowing us to proceed without delays. This service is highly recommended for anyone looking to start an online business in a timely manner.
10. Avoiding Payment Processor Bans
The key to avoiding payment processor bans is to scale your business gradually and maintain a good relationship with your provider. Starting small and gradually increasing your sales volume allows the payment processor to trust your business and verify all required information. By following this approach, you can prevent sudden disruptions and cash flow issues that may arise from a payment processor ban.
11. Scaling the Store
With proper payment processes in place and our legal documents uploaded, we are now ready to scale our store. In just four days, we achieved remarkable sales figures, and with the upcoming payout, we anticipate even greater success. Our goal for the first month is to reach 450,000 Rand in sales, and we are confident in achieving this target by implementing the strategies outlined in this article.
In conclusion, building a successful online store requires careful planning, effective marketing strategies, and a relentless focus on customer satisfaction. By following the steps and tactics detailed in this article, you can replicate our success and take your e-commerce business to new heights. Remember to start slow, prioritize customer service, and continuously optimize your advertising campaigns for maximum profitability. Happy selling!
Highlights:
- Learn how to launch a successful online store from scratch
- Utilize strategies such as abandonment cart recovery and live chat to increase sales
- Create enticing marketing angles and implement upselling and cross-selling techniques
- Choose the right advertising strategies for your product and target audience
- Avoid common problems with payment processors through careful scaling and relationship management
- Register your business quickly and efficiently with the help of professional services
- Scale your store effectively while maintaining a focus on customer satisfaction
FAQ
Q: Can I replicate your success with any type of product?
A: While the tactics we used can be applied to various products, it's important to consider your specific niche and target audience. Adapt the strategies to suit your product and business model for optimal results.
Q: How long does it typically take to register a business using Equity Key Filings?
A: Equity Key Filings typically completes the business registration process within 1-3 days. However, exact timelines may vary depending on the specific requirements and circumstances.
Q: Is it necessary to use a live chat feature on my website?
A: While not mandatory, implementing a live chat feature can greatly enhance customer experience and build trust. It allows potential customers to quickly resolve queries and concerns, ultimately increasing the likelihood of conversions.
Q: How can I prevent payment processor bans?
A: To avoid payment processor bans, start small and gradually scale your business. Build a good relationship with your payment provider, ensure all legal and financial requirements are met, and maintain transparency throughout the process.
Q: Are video ads always more effective than image ads?
A: The effectiveness of video ads versus image ads depends on your product and target audience. If your product requires more explanation or demonstration, video ads may be more effective. However, if your product is self-explanatory, attention-grabbing image ads can also be highly impactful. Test both formats to determine the best approach for your business.
