How I Made Money in 24 Hours with Shopify Dropshipping
Table of Contents:
- Introduction
- The Incident at the Festival
- Inspiration for Starting a Shopify Store
- Choosing the Product
- Creating the Brand and Logo
- Optimizing the Website
- Running Ads on TikTok
- Adding Upsells and SMS Marketing
- Shipping Methods and CJ dropshipping
- Analyzing the Results
Article:
Introduction
Have you ever had a sudden need for cash and wondered how you could quickly earn money? Well, I found myself in a similar situation recently when I dropped my car keys and had to pay $348 to get a new one. That's when I got the idea to start a Shopify dropshipping store and make enough money to cover the cost of the key within 24 hours. In this article, I will take you through my journey of starting a store, choosing a product, running TikTok ads, and analyzing the results.
The Incident at the Festival
It all started when I attended a festival in Toronto. After enjoying a ride, a lady approached me and said I dropped something. I confidently denied it, but to my surprise, it was my car key that had fallen on the ground. I managed to put it back together, but it was malfunctioning. My father insisted that I get it fixed, which cost me $348. Determined to cover the expenses, I decided to start a store and earn the money back through Shopify dropshipping.
Inspiration for Starting a Shopify Store
To start my venture, I needed a product that would captivate customers and generate quick sales. I turned to TikTok, a platform known for its viral trends and popularity among young audiences. After browsing through various videos showcasing products, I came across a cheese grater and vegetable peeler that caught my attention. The product had received positive feedback, with numerous satisfied customers praising its functionality. This encouraged me to proceed with my plan.
Choosing the Product
Named "Super Slicer," the product seemed promising for my store. With a catchy brand name and a unique selling proposition, I believed it could attract potential buyers. To create a logo, I kept it simple and utilized images from various platforms, including Wayfair, to give my store a professional look. Adding compelling descriptions and headline copy, inspired by chat GBT and Alex Ramosi's book, "Offers," helped to establish trust and urgency in the customers' minds.
Creating the Brand and Logo
To ensure my store had a branded feel, I invested time in creating a logo that reflected the product's capabilities. Although I could have used AliExpress images, I opted for unique visuals sourced from Wayfair and the internet. This decision not only enhanced the store's authenticity but also aligned with my goal of making it seem high-quality and widely recognized.
Optimizing the Website
While building my store, I focused on making it user-friendly and visually appealing. I incorporated the one-click upsell feature to encourage customers to purchase additional products at a discounted rate. Additionally, I utilized SMS bump for marketing and abandoned cart recovery, as most of my traffic was coming from mobile devices. To offer different shipping options, I partnered with CJ Dropshipping, a seamless integration that saved me time and allowed me to provide various shipping methods to customers.
Running Ads on TikTok
Despite my previous struggles with TikTok ads, I decided to give it another shot. Creating captivating ad variations, I leveraged the power of video to engage viewers. While one ad showcased the product's features, I incorporated different clips from the internet to add variety. Using the Adarsis platform, I edited and optimized the videos for TikTok. Upon launching my campaign, I employed a CBO strategy with 20 ad sets to target a broad audience and increase the chances of finding interested buyers.
Adding Upsells and SMS Marketing
To maximize profits, I utilized the one-click upsell feature on my store. This ensured that customers were presented with enticing offers after making a purchase. Moreover, I employed SMS bump for marketing purposes, capitalizing on the mobile nature of TikTok users. By sending targeted messages, I aimed to recover abandoned carts and drive more sales.
Shipping Methods and CJ Dropshipping
Understanding the importance of efficient shipping, I provided three different options to customers. The first option was free shipping, with a delivery period of 7 to 12 business days. For this, I selected the cheapest shipping method on CJ Dropshipping that met the timeframe. The second option was to pay a bit more for shipping, with a delivery period of 4 to 8 business days. Similarly, I chose the second-fastest shipping method for this choice. The third option offered the fastest delivery, within 2 to 4 business days, by selecting the most expensive shipping method on CJ Dropshipping.
Analyzing the Results
After allowing my ads to run for 24 hours without checking them, I was eager to see the results. Despite experiencing high costs per click and CPM, I managed to achieve one conversion and two sales. Although the profit of $29 was not enough to cover the expense of the car key, it demonstrated the potential of the store within a limited timeframe.
Highlights:
- Using TikTok for viral product ideas
- Building a branded store with engaging descriptions
- Optimizing ads and leveraging video content
- Utilizing one-click upsells and SMS marketing
- Offering different shipping methods for customer convenience
FAQ
Q: How did you choose the product for your store?
A: I found inspiration on TikTok by browsing through videos showcasing unique and popular products. One particular item, the Super Slicer, caught my attention due to its positive reviews and functionality.
Q: What made you decide to run ads on TikTok?
A: TikTok is known for its viral trends and popularity among young audiences. I believed it was a platform with great potential to drive sales and generate buzz for my store.
Q: Why did you incorporate upsells and SMS marketing?
A: Upsells allowed me to increase profits by offering additional products at a discounted rate. Meanwhile, SMS marketing targeted the mobile-heavy TikTok audience, enabling me to recover abandoned carts and drive more sales.
Q: How did you manage the shipping process for your store?
A: I partnered with CJ Dropshipping to streamline the shipping process. By offering different shipping methods, I catered to customer preferences and selected cost-effective options based on delivery times.
Q: Did TikTok ads meet your expectations?
A: While the cost per click and CPM were higher than expected, I did manage to achieve conversions and sales. However, in terms of profitability, I found Pinterest ads to be more consistent and cost-effective for future endeavors.
