From Zero to $100,000 Profit: My Dropshipping Success Story

Table of Contents

1. Introduction
2. My Drop Shipping Strategy: From Zero to 350k in Two Months
3. The Importance of Product Research
   • Using Facebook Ads for Product Research
   • Utilizing the "Engage and Save" Method
4. Creating Effective Ads
   • The Power of Video Ads
   • Utilizing Vertical Format Videos
   • Using UGC (User-Generated Content) in Ads
   • Introduction to Viral Ecom Ads
5. Testing Strategy on TikTok Ads
   • Setting Up the Campaign
   • Analyzing Cost Per Click (CPC)
   • Evaluating Add to Cart Metrics
   • Making Data-Driven Decisions
6. Testing Strategy on Facebook Ads
   • Setting Up the Campaign
   • Choosing Targeting Interests
   • Analyzing CPM (Cost Per 1,000 Impressions)
   • Tracking Cost Per Click (CPC)
7. Scaling Your Successful Campaigns
   • The Next Steps After a Winning Product
   • Strategies for Scaling on TikTok Ads
   • Strategies for Scaling on Facebook Ads
8. Conclusion

My Drop Shipping Strategy: From Zero to 350k in Two Months

Have you ever wondered how some dropshipping stores achieve extraordinary success while others struggle to make a sale? In this article, I am going to share my exact dropshipping strategy that has taken my brand new store from zero to 350k in just two months. My name is Tay, and I have been in the dropshipping business for five years. I have learned a thing or two about finding the right products and implementing effective strategies for success on platforms like Facebook and TikTok Ads. Are you ready to learn the secrets behind my success? Let's dive in!

The Importance of Product Research

Before we jump into the specifics of my strategy, let's talk about the foundation: product research. Finding winning products is crucial for dropshipping success. The method I have been using for the past five years may sound simple, but it has consistently proven effective. I find potential products by engaging with dropshipping ads on my Facebook feed. Each time I see a dropshipping ad, I like it, click the dots, and save the video. This action tells Facebook that I am a user interested in purchasing, prompting the platform to show me more dropshipping products. By consistently engaging with these ads, my Facebook feed becomes a treasure trove of dropshipping opportunities.

When looking for potential products, two key indicators catch my attention: comments from the past day or hour and the frequency of the ad's appearance on my feed. Comments from recent times signal that the ad is going viral, while repetitive ad displays indicate a successful campaign. By observing these signals, I was able to find the product that generated over 350k in revenue for my store. It was an ad that kept popping up on my feed, indicating a large budget and proven success. Trust me when I say that this simple method is one of the best ways to find potential winning products.

Creating Effective Ads

Once you have a product you're ready to test, the next step is to create compelling ads that will capture your audience's attention and entice them to take action. In my experience, video ads have been the most successful format for dropshipping products. They provide a dynamic and engaging way to showcase the features and benefits of your products.

One important tip for creating successful video ads on platforms like Facebook and TikTok is to capitalize on the trend of vertical format videos. With the rise of short-form content platforms such as TikTok and Instagram Reels, vertical videos have become the preferred format for ads. Therefore, when creating ads for the products you want to test, I recommend using a vertical format. This ensures your ads are optimized for maximum visibility and engagement on these platforms.

Another effective strategy is to incorporate user-generated content (UGC) into your ads. Users on platforms like TikTok and Facebook are more likely to respond positively to ads that feature real people using and reviewing the products. By leveraging UGC, you can establish social proof and build trust with your audience, increasing the chances of making a sale.

If you're not confident in your video ad creation skills, you can always turn to services like Viral Ecom Ads. They specialize in creating high-quality video ads for your products. Simply provide them with the product you want to test, select one of their packages, and they will deliver unique and engaging videos tailored to your needs. As a bonus, I have partnered with Viral Ecom Ads to offer a 15% discount to my viewers. Just use the link in the description to enjoy the discount and elevate your ad game.

Testing Strategy on TikTok Ads

Now that you have engaging ads ready to go, it's time to delve into the testing phase. TikTok Ads has emerged as a powerful platform for dropshippers, offering access to a young and engaged audience. To set up your testing campaign on TikTok Ads, follow these steps:

1. Create a new campaign and select the "Website Conversions" objective.
2. Choose the appropriate optimization event, such as "Complete Payment".
3. Set your targeting options, focusing on one country and a broad age range.
4. Allocate a daily budget based on your testing goals.
5. Choose your ad creatives, utilizing vertical format videos and various ad copies.
6. Launch your campaign and closely monitor the performance metrics.

During the testing phase, it's crucial to analyze the cost per click (CPC) of your ads. A CPC of around 50 to 70 cents or lower indicates that your ad is resonating with the audience and has the potential to drive traffic to your website. If your CPC exceeds $2 to $3, it's advisable to pause that ad set and make necessary adjustments to improve its performance. Additionally, keep an eye on the add-to-cart metrics. Ideally, you should be seeing some buying intent within the first day of testing. If your product shows promise with good CPC and add-to-cart metrics, consider letting the ad run for a few more days to gauge its effectiveness.

Testing Strategy on Facebook Ads

While TikTok Ads can be a game-changer, it's important not to overlook the power of Facebook Ads. Facebook provides access to a massive user base and advanced targeting options. To set up your testing campaign on Facebook Ads, follow these steps:

1. Create a new campaign with the "Sales" objective.
2. Choose the "Manual Sales" campaign option for more control.
3. Set your targeting options, including location, age range, and gender.
4. Select interests related to your product for precise targeting.
5. Set a daily budget based on your testing goals.
6. Choose multiple ad creatives, including vertical videos, and craft compelling ad copies.
7. Launch your campaign and closely monitor the performance metrics.

When testing on Facebook, it's essential to pay close attention to the CPM (Cost Per 1,000 Impressions). As Facebook ads tend to be more expensive compared to TikTok ads, you want to ensure that your CPM remains reasonable, ideally around $10 to $15 or lower. High CPMs indicate that your ad is not performing well in terms of cost-efficiency. Additionally, track your CPC to evaluate the engagement and click-through rate of your ads. By analyzing these metrics, you can identify the best-performing ad sets and make data-driven decisions for scaling.

Scaling Your Successful Campaigns

Once you have identified winning products and successful campaigns, it's time to take your dropshipping business to the next level by scaling your operations. Scaling refers to increasing your ad spend and reaching a larger audience to maximize your profits. While the scaling process can be complex and requires careful monitoring, I will provide you with some general strategies to guide you:

• Scaling Strategies for TikTok Ads:

  • Gradually increase your daily budget for winning ad sets.
  • Test different ad formats, such as in-feed ads and branded effects.
  • Explore TikTok's Lookalike Audience feature to target similar audiences.
  • Consider expanding your targeting to new countries.
  • Continuously analyze metrics and adjust your strategy accordingly.

• Scaling Strategies for Facebook Ads:

  • Increase your budget for successful ad sets gradually.
  • Expand your targeting options to reach a broader audience.
  • Utilize Facebook's Lookalike Audience feature to target similar audiences.
  • Consider retargeting campaigns to reach potential customers who have already shown interest.
  • Regularly analyze and optimize your ads based on performance data.

Remember, scaling should be a strategic and gradual process. Monitor your metrics closely and adjust your strategies as needed to ensure continued success.

Conclusion

In this article, I have shared my dropshipping strategy that has allowed me to achieve remarkable success in a short period. By focusing on effective product research, creating engaging ads, and implementing a rigorous testing strategy, you can increase your chances of finding winning products and scaling your business. However, always remember that dropshipping success requires continuous learning, adaptation, and analysis. Stay updated with the latest trends, experiment with different strategies, and never stop striving for improvement. With the right approach and a determined mindset, you can achieve significant success in the world of dropshipping.